[PR] TuneUp: Interview With TV Writer and Creator Patty Carey

Interview With TV Writer and Creator Patty Carey

Patty Carey is one of New York City's most well known Location Managers for film and television, having location managed such films including The Greatest Showman, Rent, The Weather Man, Fantastic Four, Doctor Strange, Ted 2, 27 Dresses and others.

But 2018 was her breakout year when she wrote her first script, "Half Life," that won the first #GreenlightHer competition from New York City's Mayor's Office of Media and Entertainment, which produced 5 episodes of the series.

"Half Life" takes a comedic look at a NYC mom trying to reboot her stalled screenwriting career without letting the rest of her life fall apart - moms can have a midlife crisis too.

In this TuneUp, we found out:

• How Patty went from Location Managing to writing.

• How she very quickly promoted the film to beat out 300 other writers.

• What life was like behind the camera of her own show - versus someone else's.

• Where Patty is now in her home life with her kids, and how Distance Learning is working its way into her already compromised career life.

• What she is writing now - and if she gets blocked.

• Where is she now and how she is staying relevant during this pandemic (hint: she's been clam digging...).

• Where she sees film and TV going now during this pandemic, and if she sees hope for scripts getting picked up right now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

What To Pitch The Media This Month: May

How in the heck are magazines working to produce print magazines while remote working and unable to congregate for a photo shoot? Things are getting creative, quality is adjusting to the new normal of gritty, real-life, and print media is being produced. With a lot of digital.

Today's TuneUp focused on the future, but it will change this time to focus on right now - how you are following up with any reach-outs you have made to the media, the types of ideas you are having, etc.

Topics Covered:

• Bring your questions/thoughts/anxieties. Email them now to info@tinshingle.com.

• The state of the media right now - as COVID coverage is unrelenting, all anyone can think about, but nothing anyone wants to think about at the same time.

• Types of story angles you could be pitching right now.

• What does it mean to "pitch a story." Isn't that just for PR people and journalists? Guess what - it's for you too, Business Owner!

If you couldn’t make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Mark Schoofs Named New Editor-In-Chief For BuzzFeed News

Photo Credit: BuzzFeed News

In early March, Ben Smith left BuzzFeed News to write for the New York Times. For 8 years, Smith was the editor-in-chief, and before that, covered politics for Politico.

On Tuesday morning, Mark Schoofs was named the new Editor-in-Chief of BuzzFeed News. Based out of Los Angeles, Schoofs is an investigative journalist who is currently a visiting professor at the USC Annenberg School for Communication. He was formerly senior editor at ProPublica, and an investigative reporter at The Wall Street Journal. He will begin his title on May 18th according to Mediaite.

Mark Schoofs and other people are available for researching in Tin Shingle’s Media Contact Idea Center. Apply for Tin Shingle membership today to get access!

Sports Illustrated Planning To Produce Long-Form Video And Films

While the idea of going to a movie theater to watch the latest new movies is still prohibited due to unfortunate circumstances, Sports Illustrated is launching to develop feature film and television projects between David Glasser’s 101 Studios and Sports Illustrated owner Authentic Brands Group (ABG). Executives consider the joint venture, called Sports Illustrated Studios, a way to bring a slate of television series and feature films per year. 101 Studios will be managing and overseeing all production, distribution and marketing for Sports Illustrated Studios in collaboration with ABG.

According to Variety, the partners announced Tuesday that the first project is “Covers,” a look back at some of Sports Illustrated’s top cover stories and how they were created. They did not mention which covers would be covered but mentioned features from, Tiger Woods, Serena Williams, Tom Brady and more. “With the amount of platforms available to content today, it’s the perfect time for SI to plant its flag,” said David Glasser, CEO of 101 Studios. “There is no better treasure and library out there.”

Under the joint-partnership between ABG and 101, SI Studios will develop, produce and distribute audio projects, long-form films, and TV programming such as docuseries, reality TV and scripted podcasts. Many, including executives, are pointing to ESPN’s new Michael Jordan docuseries, The Last Dance, as proof of consumer satisfaction.

“It gives us another outlet to tell the stories that SI has always been known for telling, but it’s a way to tell those stories to new audiences and new platforms,” said Stephen Cannella, co-editor in chief of Sports Illustrated.

Albany Photographer Captures Portrait Photos Via FaceTime Amid Coronavirus Pandemic

In early March, millions of businesses not deemed essential were ordered to close leaving millions of Americans without work. What about the photographers?! Where are they throughout this pandemic? Are they still shooting? If so, how are they practicing social distancing?

I (Teslie) was reached out to by a photographer who is experimenting with a new photography service. Businesses are about reinventing themselves and, well, all of us are about recreating our new norm. Elario Photography of Albany, NY is taking photos from the comfort of your own home via FaceTime and all you need is an iPhone (and to get dressed).

Elario has been shooting since he was 11 years old. While they are known for wedding photography, Elario captures anything from newborn sessions to fitness photography and more. Usually this time of the year, Elario would be planning a pop-up session outside his Madison Avenue studio in Albany where anyone is invited for a few of his signature black and white shots. But because of Covid-19, Elario couldn’t make this happen and had to come with a different plan- FaceTime Portrait Sessions. Yup, brilliant!

This was the first time I put on a pair of jeans in 2.5 months! It felt good to make my hair pretty, throw on some hoop earrings and smile for the camera to capture photos in a time that I will never forget.

JP sporadically announces FaceTime photo sessions on his instagram- @jpelario. He recently launched a “Couples FaceTime Session” and they have been selling out quickly!

Hire A Photographer, And/Or Set Up Your Own Quarantine Photo!

Tips from JP Elario to take your own quarantine photos:

• Find a place in your home that has natural lighting

• Look for a space in your home with a blank wall

• Prop the camera up or above eye level on whatever you have- stack of books, chair, table, etc.

• Try taping your phone to your laptop (by the camera) that way you can tilt the screen in order to get the right angle.

Gayle King Is Taking Her Talents to Satellite Radio: SiriusXM

Photo Credit: CBS News

Gayle King is a broadcast journalist for CBS News, co-hosting CBS This Morning, and an editor-at-large for O, The Oprah Magazine.

On Wednesday, SiriusXM announced that the CBS This Morning co-host will host a live weekly program exclusively on SiriusXM Stars channel 109. (TVNewser)

Gayle King and other people are available for researching in Tin Shingle’s Media Contact Idea Center. Apply for Tin Shingle membership today to get access!

Media Contact Updates! The Daily Show, Jimmy Kimmel Live, Late Night with Seth Meyers, Full Frontal with Samantha Bee

MEDIA CONTACT UPDATES

Late night TV is back. No studios. No Audiences. 

Photo Credit: The New York Times

In the days since the coronavirus pandemic forced hiatus, the late-night comedy shows are gradually coming back. Many of them returned to their familiar broadcast time slots, but in completely different forms.

A few days ago, Samantha Bee was filming a segment for her TBS late-night series, "Full Frontal With Samantha Bee", when she encountered something she typically doesn't come across in studio. “There was literally a screeching hawk, circling up in the sky,” Samantha Bee recalled, speaking from her home in upstate New York.

During this time, we are all adapting to new changes, new routines and new TV. “It feels like the end of the world, and it’s not, but we also cannot treat it like nothing is happening. So we do have to find that balance," said Trevor Noah, the host of “The Daily Show” on Comedy Central. 

Most of the late-night shows recorded their last episodes around March 12, as social-distancing and self-quarantining guidelines were being adopted. Casts and crews contemplated their next steps and have decided to air from home. Maybe their makeup isn't perfect, but they are crushing this video thing!

Tin Shingle  has added Media Contacts for, The Daily Show, Jimmy Kimmel Live and Late Night with Seth Meyers to their database.

Currently working on, Full Frontal with Samantha Bee. 

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Whitney Robinson Steps Down As Editor-In-Chief Of Elle Magazine

Photo Credit: Business Of Home

After three years, Whitney Robinson has stepped down as the Editor-In-Chief for Elle Decor to focus on his design consulting business, DW NorthStar. A replacement has not yet been named and Robinson will remain a contributing editor for Elle Decor.

Robinson began his career at Hearst and has held multiple roles at Hearst Tower since joining House Beautiful as a market editor in 2005. Before joining Elle Decor, he was the style director at Town & Country and also worked as deputy editor for Metropolitan Home. With this, Robinson helped launch Qulture.com, an arts and culture website for the Middle East.

Whitney Robinson and other people are available for researching in Tin Shingle’s Media Contact Idea Center. Apply for Tin Shingle membership today to get access!

Drop-Shipping: A Rising Trend In Selling Through Retailers. How To Do It Right.

Today we talked with retail and boutique expert Sarah Shaw who told us about Drop Shipping - maybe your new way of selling through retailers.

Drop Shipping has been around for years, and used to be one of the ways the "indie" designers got their goods to market, without having a retail store take a risk on them with a wholesale order. It's when a retail shop lists a designer as a brand they sell - but they don't pay up front for it. They pay the designer (or producer of product) when an order is made. Then the designer ships the product from their base.

Today, drop-shipping is done by Amazon, Wayfair, and others. It's big business, and in the time of coronavirus, an even less-averse way for retailers to connect their customers with brands like yours.

Or - maybe you run a shop and are looking for new products and designers to sell, with less risk of carrying inventory.

Today, we talked with Sarah Shaw, retail expert who has been working in this space for years.

Topics We Covered:

• Pitching retailers with the drop ship option - how to pitch them.

• Terms to consider.

• What percentage is “normal.”

• What percentage should be normal? We don’t want to live too low if we don’t need to.

• Return policies and experiences.

• Packaging.

• If defective, who to call?

• Pricing. Is your own retail pricing high enough to absorb the wholesale.

• Sales: what’s the norm on putting product on sale at your own website if your drop shippers or wholesalers aren’t.

• Is this a trend that is growing?

• When is it time to stop? When is it too much of a pain to deal with?

• What to watch out for?

• Payment terms: what should you push for to get paid. We don’t want people waiting.

Get ideas! Join Tin Shingle’s Media Kit Membership for access.

Tin Shinglers with the Media Kit Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Celebrity Status On Gifting Product During COVID Crisis

One way that designers, food makers, skin care mixers, authors, virtually anyone who sells anything, got PR was if a celebrity was spotted wearing or using or eating their product. PR firms built a business around this. Business owners doing their own PR harnessed how to do this. However. Now that the United States is on a Stay At Home status, with New York and California on extreme lock-down, this method raises a few questions:

1. How does one get the product to the celebrity? Who is also (safely) stuck in their house or mansion or apartment?
2. The outlet that this mainly appeared in were magazines. But as we learned in a past TuneUp, magazines are an "essential" business, but they area also socially distanced, the printers sometimes may not be able to print.

What to do? We talked with celebrity gifting expert Sarah Shaw who has been building a strategy for this. 

Watch the video HERE!

Media Kit Membership get 24/7 access to watch any TuneUp whenever they want. Sign up HERE.