Recommended Hashtags For #ChallengeAccepted: Look Up Those Turkish Words!

Recommended Hashtag Collection For #ChallengeAccepted

If you are going to accept the #ChallengeAccepted, then it is recommended that you use the relevant hashtags. As discovered in Tin Shingle's Deep Dive into this social trend here, this challenge may be revived months or years later to represent something else. If that happens, this hashtag collection will be updated in Tin Shingle's Hashtag Cheat Sheet.
One thing that was unique about this challenge is that it included Turkish words. Women in American dropped those words from their captions, and diluted the meaning behind the challenge, essentially making it disappear. Instead of not including a word one doesn't understand, take the time to look it up.
Tin Shingle has done some homework for you, by translating the recommended hashtags for this movement. They are below, and have been added to Tin Shingle's Hashtag Cheat Sheet here, which is available in full to Media Kit Members of Tin Shingle.
#challengeaccepted (the movement)
#pınargültekin (a 27 year old girl who was murdered by someone she knew, who tried to cover it up)
#istanbulsözleşmesi (translation: Istanbul Contract, the legislation designed to protect women from domestic violence but not enforced, and threatened to be erased)
#şiddetinhertürlüsünehayır (a FB community about women's protections)
#kadındayanışması (related to the above)
#birliktegüçlüyüz (Turkish translation: "Together We're Strong")
#kadınaşiddetehayır (Turkish translation: "No Violence To Women")
#insanhakları (Azerbaijani translation: "Human beings")
#şiddetehayır (Turkish translation: "No violence")
#womanempowerment
#womensupportwomen
#stronger
#supportingwomen
#power
#strongertogether
#humanity
#humanrights
#womenforwomen
#girlspower
#womanpower
#turkey
#blackandwhitechallenge
#woman

TuneUp: Stop, Drop and Roll Before Jumping On An Internet Hashtag Trend

Before jumping into a trending Internet hashtag on Instagram or TikTok, stop to ask yourself what does this hashtag mean before you start participating in it. While you don’t want to be late to the party, you risk looking out of touch if you get it wrong. And getting it wrong could be very easy. Getting it right takes a little bit of homework, and originality for what version of the trend you are going to create for your business or your person. Most importantly, by getting it right, you are most likely contributing to a broader movement in a more impactful way. Tune in to this TuneUp to find our more and get ideas on originality.

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Is The Facebook Ad Boycott Still Happening? And Should It Be Forever?

During the past week, more than 500 companies, like The North Face and Rei, joined the campaign of boycotting Facebook ads with the intent of placing pressure on Facebook to take a stronger stance against hate speech.

The current boycott is like nothing Facebook has experienced before. The Anti-Defamation League launched a #StopHateForProfit campaign asking companies to stop their advertising. “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence,” the campaign’s site reads. Hundreds of companies joined in. “When we re-engage will depend on Facebook’s response,” Levi Strauss CMO Jen Sey wrote in a blog post.

This began in June after advocacy groups and others began pushing for Facebook to refrain from sharing hateful content such as ads featuring nazi symbols from President Donald Trump and white nationalist content from Red Ice TV. More specifically, calls were spurred by posts from President Trump responding to the demonstrations against police brutality and the death of George Floyd, including one in which he suggested the “THUGS” protesting should be shot.

Owner & Co-Founder, Katie James, shared that,

“Facebook Ads have long been censored. The reason that they state is that the content is too controversial or divisive. In my experience, this has been for an inter-faith group meeting after a church received white supremacy flyers posted onto their church in October 2017, and most recently, an article about Beacon’s Mayor giving his decision about moving a memorial bench. Both were declined to be paid.

So for Facebook to say that they are not into censorship is false. They do censor. And they should censor. All media publications should and do censor. One cannot possibly publish everything, so natural censorship happens all of the time when left on the cutting room floor. But to not censor hate speech of the president of the United States is bias and wrong. Clearly they support it, if they will not censor it.”

Tin Shingle has always advocated not to put all of your eggs into one basket. Right now, Facebook is not only controlling the levers with which you can reach people, but it is developing the feeling of a bad taste in your mouth. They’ve had that stigma for years, but their recent lack of censorship added to the amount of frustration that people unleash on that platform, leaves it all gross. Do you really want your brand to be there?

Facebook CEO Mark Zuckerberg told employees: "My guess is that all of these advertisers will be back on the platform soon enough," according to The Information.

#SelfCareSunday Gets Added To Tin Shingle’s Hashtag Cheat Sheet

JUST UPDATED: Tin Shingle’s Hashtag Cheat Sheet (for Members Only)

Found this gem - #selfcaresunday - in Family Circle magazine’s February issue. They are promoting and keeping their eye on #selfcaresunday. PS: Tin Shingle has Family Circle’s 2019 Editorial Calendar should you want broad insight as to the themes the issues they are working on next, should you want to pitch them with an idea about your business, project or initiative. Family Circle is geared towards women and covers Career, Food, Health, Style, and Teens.

The Following Sections Have Been Updated in Tin Shingle’s Hashtag Cheat Sheet:

Need inspo on what hashtags to use for your brand, which should be unique to every post? Tin Shingle has a Cheat Sheet for that, and you can instantly access it with an entry level Membership with Tin Shingle (starts at $45/month, totally flexible and monthly).

“Hashtags Magazines Are Using Now”

“Days of the Week Hashtags”

“Self Care” (NEW)

What Are “Hashtags Magazines Are Using Now”?

When we see a magazine promote a hashtag in their Table of Contents, Letter From The Editor, or other page in their book, we make note of it for our Tin Shingle Members in our Hashtag Cheat Sheet so that they can have easy insight into what hashtags magazines are paying attention to.

Here’s a sampling of what you’ll find in the “What Magazines Are Using Now” section:

Cooking Light
#TheNewHealthy

Cosmopolitan
#Glamming
#MondayFunday

Darling Magazine
#ThatsDarling - pretty

Family Fun Magazine
#HowWeFun

Family Circle
#WorkLife

Fashion Magazine
#MustHave
#Recos - Used for recommendations on podcasts, shows, books, and music

Family Circle
#SelfCareSunday

Folk Magazine
#LiveAuthentic - outdoorsey

Food & Wine
#HowISummer

Rachael Ray Every Day
#LikeABoss - Used for women who are changing the culinary landscape

Marie Claire
#GetFramed

Outside Magazine
#LiveBravely

Parents Magazine
#parentsoftheyear
#goals

Seventeen Magazine
#timesup
#perfectlyme

Vogue
#timesup

Women's Health
#WHStrong (fitness moves or something cool you did while working out)

This section of Tin Shingle's Hashtag Cheat Sheet is just one of dozens of deep dives you could do to discover a broader, yet niche audience.

Sometimes, brands like yours who post regularly to Instagram will get reached out to from a magazine, TV, radio show or podcast because someone there found something you posted while they were digging down a hashtag rabbit hole.

Make Your Own Luck

Strategies like these help you make your own luck. Activate your membership today to start making that happen! You need ideas - Tin Shingle can help!

Holiday Gift Guides :: The Truth Bomb Edition

Hey!

Happy Monday! Way to do your Money Monday business, be that sending invoices in the morning, paying a bill, or addressing your customer service questions right away.

In the Publicity department, emails have started coming in asking us about how and when to pitch Holiday Gift Guides, for those amazing opportunities to showcase your designs, or special services you offer around the holidays.

Truth Bombs: Holiday Gift Guides Are Done!

Sadly for your todo list today, the print magazine editors put these together in July, August and a little bit in September. Here’s a special video message about it:

Really? Nooo....

Yes. So your job now is to sleuth around in Hashtags and get your Instagram game on, hard. In fact, if you wanted to activate an Instagram Ads campaign right now, we'd advise it, since this holiday season is so clogged with everyone trying to show you their must-have gift ideas. Listen or watch this Training TuneUp about building buzz in social media:

[GIFT GUIDES] How to Work with Social Media Influencers for Holiday Buzz and Beyond

Start collecting great Hashtags that will get your gift ideas in front of the right people. See Tin Shingle's huge Hashtag Cheat Sheet, which includes hashtag collections for a variety of industries and interests.

Listen/watch to this TuneUp that we begged you to listen to in July when you were at the pool or on summer camp drop-off:
[GIFT GUIDES] TuneUp: The Ultimate Holiday Gift Guide Pitching Guide

Don't Not Know This Again

Tin Shingle gives you as-it-happens learning. We call this "In The Trenches Training." We're business owners just like you. So you're going to get training in your language, in a way you understand.

1. Watch the Training TuneUps
The first Wednesday at 3pm EST of every single month, you can call into a free Training TuneUp that gives you a breakdown of what media is working on when: Magazines, TV, Blogs, Social Media. This Training TuneUp is recorded and added to our library of TuneUps, which you can access here.

2. Plot out when You'll Pitch Magazines - In What Month
Easily remind yourself! Tin Shingle's easy to use Template is designed in Excel and works in Google Drive for you to organize when you'll pitch what kind of media outlets. Download it here.

Members of Tin Shingle (Level 3 +) can access these recordings for free at any time.

All Is Not Lost!
Pitch Valentine's Day Gift Guides - Right Now

Seriously. October and November are the times when the big print magazines are putting together their Valentine's Day issues. Listen to this Training TuneUp for ideas on how to pitch:

[PR] TuneUp: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner

How Do I Find Anyone To Pitch?
Who Even Cares About My Business?

We have a list of writers, producers and editors who are looking for very specific things. Like "Social Media and Body Image." Who knew? We do, now, after we research them and put them into our Media Contact Database (available to Level 4 All Access Members).

Your job is to find these writers, and get in front of them with a "pitch" aka an email you send to them with an idea for a story on your business.

Meanwhile, List Your Gifts Ideas
In Tin Shingle's Holiday Gift Guide!

Tin Shingle's Shopping Guide is a living Shopping Guide that anyone can search through, but only Tin Shingle members can add to. Gift ideas for anyone: Foodies, Book Readers, Jewelry Lovers, Corporate Client Gifts. Don't see something that fits? Email us. We'll create a new category to fit your business (service or product).

Adding to it is easy. We made you a video of directions:

Note For PR Agencies:

Adding your clients to Tin Shingle's Shopping Guide is a great idea! But they will need their own Level 2 Directory Membership for promotion on Tin Shingle's website. They can activate that level of membership here.

New Hashtag for Women’s Health: #WHStrong - Show Your Fitness Moves!

We have spotted a hashtag you Fitness fanatics can use, and updated Tin Shingle’s Hashtag Cheat Sheet in the section called “Magazines - What Magazines Are Using Now” with a new hashtag that Women’s Health Magazine is using: #WHStrong.

Use it to show your strength during a workout! This is actually a motivation to DO a cool fitness idea 🤣🤽🏽‍♀️🥇 Find other hashtag ideas suggested by print magazines in Tin Shingle’s Hashtag Cheat Sheet located in our forum called The Boards. Community Membership Level 1 Required. They just might print your photo!

www.tinshingle.com/membership

Hashtag Homework: #MemorialDay in Tin Shingle's Hashtag Cheat Sheet

Memorial Day is a day that is both heavy and light, where we in the United States are honoring the fallen, as well as kicking off the unofficial start of summer. These two concepts are total opposites, but as a culture, we have merged to do both! At Tin Shingle, we have collected hashtags people are using now to gain exposure to their brand, and we want you to have them at your fingertips as you are out and about today, snapping photos for Instagram and Twitter, and circulating those social media updates in the best hashtags for wider exposure.

Memorial Day Hashtags in Tin Shingle's Cheat Sheet Include:

•     Hashtags to Honor the Fallen
•     Hashtags to promote Sales and Start Summer

Community Level 1 Members of Tin Shingle have instant access to all of these hashtags in our Hashtag Cheat Sheet section of "The Boards" (which are Tin Shingle's private forums). If you love your Tin Shingle, you should consider stepping it up a notch to hook into our Community for richer tools like this one!

GET THIS LIST: If you are a Community Member and up, log in and access the hashtag list right here.

QUICK-DRAW TIP: Look at this hashtag list in our Member Center, and copy and paste those that will work for you today onto your phone, like in Notepad for iPhones, Evernote or a Google Doc. Then you'll have them at the ready when you post that picture of a flag, parade, monument, or just a watermelon at a BBQ.
             

Digital Content Strategy Tip

No matter what your business is, think about how it can participate in the day.

• If your website is all about women and aging, consider an article focusing on military women.
• If you yourself are in the military, highlight an experience from your life today. How does it impact your business and your family? If you're overcome with gratefulness or if you go to a ceremony, highlight that.
• If you sell a product, take a picture of it in red, white and blue and share it as a salute.

Begin Brainstorming

Begin brainstorming now by tapping into Tin Shingle's Community Membership Level 1 for immediate access.

Here's a sneak peek of what the Hashtag Cheat Sheets look like, and how easy they are to search: