Ready To Stream: [PR] TuneUp: Mindset: On Being Crazy and Embracing Fantasies To Build Success, With Sabina Hitchen

TuneUp: Mindset: On Being Crazy and Embracing Fantasies To Build Success, With Sabina Hitchen

Business creators are called a lot of things. Crazy. Delusional. A Hero. A Visionary.

How do you know when one of those names is right?

When you’re starting something, you’re dreaming big. Your worst fears are banging upside your boat constantly as frothy waves. Eventually, as you grow more confident with the undertaking, those waves of fears turn into lapping ripples gently hitting the boat, reminding the business creator to stay sharp and smart. To prepare for the worst while enjoying the sun and clear skies.

Tin Shingle’s Katie Hellmuth Martin and Press For Success’s Sabina Hitchen for a rare come-back tour on this TuneUp. Katie and Sabina created Tin Shingle together, and eventually flew away in different directions.

One of Sabina’s core strengths is recognizing the power in facing fears, discomfort zones, and supporting others. She believes: “Recognizing scary and stressful situations takes away some of their power.”

Katie and Sabina talked about how business creators must be crazy to make big things. Not everyone has these dreams. Not everyone makes the effort to take action on these visions.

“Everyone thinks it’s crazy until it’s done,” says Sabina.

Learn how to embrace your fantasies, face your fears, and experience what happens on the other side of the cloud of doubt.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: [PR] TuneUp: What To Pitch The Media In July 2022

What To Pitch The Media In July 2022

Happy July!

In the PR and magazine world that means one thing: Holiday Gift Guide.

Not the holiday that is just around the corner that some people are canceling since people’s body’s just got canceled and put at risk. No - we are talking about pitching the magazines for those coveted editorial gift guide roundups.

The research and writing starts in July. Knee high in July with the beginning of products being shipped around for testing and inspecting by editors and writers.

In this monthly TuneUp, “What To Pitch The Media In July,” you will hear of the many themes you could be pitching for different types of outlets. These include National US Postage Stamp Day (because we know one of you is actually launching a US stamp!), Celiac Awareness Month, Adopt A Shelter Dog Month. These themes are not in July - they are later. This TuneUp will help you plan for where to pitch, when.

This TuneUp is open to all to listen to for free for the next 24 hours, and then it’s getting packaged back up for the Tin Shingle Members only to stream at any time.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: [PR] TuneUp: Ideas For Pitching The Media For The Month Of May 2022

Ideas For Pitching The Media For The Month Of May 2022

Planning ahead for Summer and Fall media coverage - what should you be pitching the press right now? Print magazines are in long lead time, meaning they are working on August and September issues now. That means Back To School!

But the now for digital also means Juneteenth and Father's Day. And what should you be pitching for TV?

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: [PR] TuneUp: How To Get PR By Writing Your Own Headlines

How To Get PR By Writing Your Own Headlines

Hello!

During this tuneup, we talked about how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: [PR] TuneUp: Editing Email Pitches For TV

Editing Email Pitches For TV

During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Pitch Tip: Pitching A Detail Story During A National Trend - That Won't Get Forwarded To The Ad Sales Department

One of the most heartbreaking statements I heard from a client when I suggested she pitch an event or trend to her local media (newspaper or TV) was: “They only want me to advertise. I’m not doing it.” The client was a stenography school. She hired Tin Shingle for SEO (Search Engine Optimization) services, which for us means creative writing that targets keywords and ranks highly in SEO for certain terms. This organic SEO usually brings solid leads who are likely to convert to new customers.

Our SEO work made her school catch the attention of many, so much so, that the head of her trade association asked her to turn it down, because their member schools were wondering why the same level and quality of marketing wasn’t being done for them. But - she refused to invest in PR - burned by that answer of “You can buy an ad!” by a local media producer.

There is a very clear reason for receiving that dreaded answer: the pitch was wrong.

That’s it! Re-craft that pitch, and you’ll hook the local or national publisher or producer.

In this Pitch Tip Video, I explain how to do this, using a music industry example. The live music industry has not recovered from the ongoing pandemic. There are many musicians who are doing back-bends just to get to a gig, let alone get promotion for it. Yet, the news-cycle is thick with other compelling stories.

Simply pitching that someone is playing at a venue is not enough. It never was. Including all of their accolades and praises might get the musician a feature, if the Art Editor has nothing else on their plate. if you want to rise above and cut into the already assigned articles, you would add details to the pitch that reflect what is happening at the national level. And if you’re pitching local, you must connect it to the local market/community if you want to perk the attention of the editor.

If the musician has experienced unbelievable inconvenience to travel all over the country - to Broadway, to California, to remote corners of Vermont - to only face cancellations, appreciative vaccinated audiences, pushback from anti-vaxxing freedom abusing fans - mention these things in the pitch. Why is it so significant that this musician is coming to this venue on this date.

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The audience wants to know the musical landscape. Describing safety will most likely increase the chances that during this time when people are so uncertain about venturing out, this will help them feel more comfortable to do so. A story like this lends itself to the national trend of this story, and elevates the national message of living one’s life more safely during a pandemic - while still venturing out.

After I recorded this tip, a local paper in my community did a story on this very thing. The writer did not signal out specific performers, but interviewed venue operators and a tourism director. The article was a perfect example of “piggy-backing” on this trend story to create another article that features an upcoming local performance.

Related TuneUp Classes To Learn From

Listen to these TuneUps to learn more about pitching local media:

TuneUp: Pitching Local Media

TuneUp: How To Pitch Local Magazines With (Former) Editor-In-Chief Of Hudson Valley Magazine Olivia Abel

All TuneUps are available for Members of Tin Shingle to stream for free 24/7, or for the public to purchase individually.

Need help setting yourself up for success when pitching local or national media?
Join Tin Shingle today to get access to our weekly private TuneUp Open Office Hours, and access to the private Google Group for email support. We can review your draft pitch before you email it to a reporter!

Ready To Stream: [PR] TuneUp: What To Pitch The Media In October 2021 For 2022 Coverage

What To Pitch The Media In October 2021 For 2022 Coverage

The Live Broadcast of the TuneUp is back this week!
Listen to this TuneUp for ideas on what to pitch the media during October 2021 that you can see in print in 2022! Pitching the print media is all about spotting news trends right now, and predicting how they would play out 6 months from now. Also in this TuneUp get media ideas for what to pitch now to get short-lead news coverage from digital editions of your favorite media outlets and TV.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: [PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

[PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

Hello Hello!

Tin Shingle's planning ahead programming continues, with this broadcast of the monthly TuneUp "What To Pitch For August 2021 (For Media Coverage In January 2022).

During this TuneUp, we focused on standard themes you can rely on for pitching angles that could land your media placement in January 2022 (think "New Year, New You!"...you know the drill). We also focus on "short leads" and "medium leads" ideas, which are story angles you can use now to land your media coverage tomorrow or in a month from now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Ready To Stream: When A Good Morning America (GMA) Feature Goes Not The Way You Wanted

When A Good Morning America (GMA) Feature Goes Not The Way You Wanted

What happens when you get featured on Good Morning America, and the segment that the producer's air is not what you imagined - and you don't want to show it to anyone. What do you do? Can you still use it? How did this happen? MorayaSeeger DeGeare shares her experience during this TuneUp.

The dream came to this New York based relationship therapist - Good Morning America came calling. Moraya Seeger DeGeare of BFF Therapy in Beacon, NY  (you've seen her before at Tin Shingle!) started a chalk conversation movement from her side hustle activist brand - To My Old Racist Earth - during the beginning of the protests in 2020. And she activated it again in 2021.

Last year, a friend saw what she was doing and reached out. That friend worked for Good Morning America and wanted to feature the movement that encouraged children's participation.

Moraya organized several families for the producers to interview, and a lot of footage was shot. However, what aired was much different than Moraya expected. So much so, that she didn't want to share the full feature with her own following after it aired nationwide.

In the name of helping others, Moraya agreed to come on Tin Shingle's next TuneUp to talk about the experience. 

Here's what we covered:

• The Process: How the Good Morning America segment came to be.

• What to expect: Can the star of the story control the narrative?

• Analyzing the segment: What parts triggered Moraya and why.

• "Granddaughter Of": Moraya is the granddaughter of Pete Seeger, the musician who was a major figure during the Civil Rights Movement and in environmental justice. Will this always lead a segment, leaving a person feeling in a shadow?

• What to do next? What if you hate the segment? Should you bury it forever? No. We are going to milk it, and Katie will tell you why.

• Where do we go from here? You got Good Morning America - most people's biggest dream - now what?

• Sought After - but what if you want to steer? Moraya is approached often by the media as an expert in her field. When it comes to building buzz around her chalk movement, she realized that she needed to start pitching - just like everybody else! Katie will give her some tips. Not that she needs them! But all of us need tips and nudges.

See pictures of this segment in Tin Shingle's blog post, and watch the whole thing.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: Pitching The Media All The Ways: Social Media and Alternative Ways

We're talking about all the ways to pitch the media these days - the alternative ways. When you can't find an email, you go rogue on LinkedIn, DMs, Contact Us pages, even Text (gasp!).

This TuneUp covers all the ways to do this.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.