New Media Outlets and Contacts : Podcast Edition

New Media Outlets Update : Podcasts

Podcasts are a valuable resource in reaching target audiences and keeping them engaged. Tin Shingle has been working on adding more podcasts to the Media Outlet Library with a few listed below. While you’re in the listening mood, check out Tin Shingle’s sister podcast latest Barbie movie episode!

On Purpose with Jay Shetty podcast brings fascinating conversations with some of the most insightful people in the world straight to viewers all over the world. Listen to new episodes on Mondays and Fridays anywhere you get your podcasts. Live life today On Purpose!  Jay Shetty is an award-winning author, coach, and former monk. His purpose is to make wisdom go viral.

Side Hustle Pro is the first and only podcast to spotlight bold, Black women entrepreneurs who have scaled from side hustle to profitable business.  Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going-wherever and whoever you are. 

Becoming an Icon chronicles the lives of Latinx artists who have left an indelible mark through the sustained brilliance of their careers. This podcast brings you an exploration of various genre-defining stars, like Shakira, Jennifer Lopez, Bad Bunny and more, whose talent is so memorable that they surpass mere performers and ascend to the iconic level. Host Lillian Vazquez charts the paths and trails these unique artists have blazed on their way to global fame.

Tin Shingle Members will find contacts listed who are producers for the show.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Podcast Production for "Working For All," The New Podcast From Dutchess County's DC Works

Various job creation initiative programs related to DC Works reached out to Brandon Lillard and Katie Hellmuth of Tha’ Max Studio and Tin Shingle to help DC Works create and produce a podcast that highlights the service agencies and businesses aligned to help people of all abilities and situations in Dutchess County get work.

It’s a complex program, and we are learning more and more about it through the podcast episodes we record for them. After recording 5 episodes to warm up and find their style, our next recording session was to hone in on their introduction, how they wanted to present themselves as co-hosts on this podcast, and how the podcast would present itself on the newly designed website of DC Works.

Working with the mission statement on their website, Tin Shingle wrote an introduction that will work in order to represent a variety of types of guests. Based on the recent rebranding of DC Works, we also came up with a title for the podcast that incorporates and highlights the all abilities community.

Tell us what you think!

Working For All
A DC Works Podcast

Working For All is the podcast of DC Works, which contributes to Dutchess County’s economic growth by supporting the needs of employers and job seekers through resources and services offered in a true One Stop environment that proudly works cooperatively with community agencies.

In this podcast, we hear directly from job seekers, businesses, community agencies, leaders, and our own team to learn first hand the experiences and needs from employers employing people with all abilities, differently employed, and those who are changing careers.

We're you're hosts, Amanda and Zoey, showing you how Dutchess County is working for all.

Episodes will be available soon, as DC Works rolls out their rebrand. We have 7 more episodes to record, which means a variety of gusts, as well as a turnaround interview on the co-hosts Amanda and Zoey that Brandon and Katie will co-host, in order to interview Amanda and Zoey about what is available at DC Works, and what makes it a one stop shop for people in Dutchess County changing careers, entering the workforce, or needing special accommodations for their abilities in order to earn a living.

To hire Tin Shingle to produce your podcast, no matter if you’re local to New York’s Hudson Valley or elsewhere in the country, see here to learn more and reach out.

Start Your Own Podcast With Tin Shingle's Production Team

So great being back at ThaMax for podcasting recording sessions for our clients, Dutchess Workforce Investment Board! They have started a new podcast to shine light on employment agencies helping people in Dutchess County. And beyond as more people will hear these episodes.

Pictured above (left photo) is Brandon Lillard directing and coaching these new podcasters.

Want to start your own podcast? We can be your production team. Click here for details >

When Speaking Your Truth Is Risky Business - So You Wear It On Your Sleeve And Decorate The Shop

We have learned in the past two years, now entering the third, that not speaking on an issue you do have feelings for can lead to harm, or pigeon-hole you or your business into a group you did not intend to be a part of, because others made assumptions based on the neutral stance.

What happens when simply existing is an open show of resistance and speaking truth? Local business owner and restaurateur, Kamel Jamal of Beacon, NY, runs such a business. A Palestinian refugee, he was born in Palestine and left with his parents and some siblings when he was a toddler. Passionate about his home country, he cannot not speak about Palestine. One of his restaurants, Ziatun, is his self-declared happy place, and has Palestinian love decorating their entire small and cozy eatery.

Like many restaurants in his small town, he showed support for the Black Lives Matter movement when citizens were marching down his Main Street in the summer of 2021. “Free Palestine” signage is in the window and on different artwork, and he has designed merchandise to subtly promote the message.

At times, he’ll hear from a customer who is against the Free Palestine concept, and won’t set foot into the restaurant. Everyone else is coming into the restaurant, enjoying the flavors, vibe, and Kamel hopes, getting more awareness about the people of Palestine who live under occupation.

Putting our podcasting hats on, Brandon Lillard and I (Katie) interviewed Kamel to learn more deeply about his opinions on the occupation and Palestinian people on our locally-based podcast, Wait, What Is That? after the May 2021 escalation resulting from a Palestinian neighborhood protest over more homes being demolished.

Without hesitation, he said yes. He remained careful in choosing his words, yet unable to contain his emotion at times, especially when speaking about when others in the know remain silent for a myriad of their own reasons.

Listen to the podcast here, produced by Tin Shingle and A Little Beacon Blog.

Stand For Something, Or Stand For Nothing

A friend and community advocate, Ali Tawfiq Muhammad of Beacon and Newburgh, New York, put this statement as his email signature: “Stand for something, or fall for anything.” In this day in age, with a global human rights reckoning going on, the statement resonates. To give no indication of where one stands, or what one stands for, can be damaging to a brand.

Here are concepts to consider when putting out commentary on world or local developments on your business or personal social media:

• Alienation: While some might fear alienation of customers or friends if the business puts out a signal in a direction of support for something, a business or individual risks then being assigned incorrectly by others if nothing is said or acknowledged at all.

• Self-Identify Before Identity Is Assigned To You: If your brand or your person says or shows nothing for a big deal that is going on around you, then others can make assumptions incorrectly about where you stand. You might say: “People shouldn’t assume!” But they do :) Make it clear.

• Hope: By speaking your truth on the subject, as a business or your person, you are giving another group of people hope (as opposed to a smaller group you might be alienating)

• Helps People Be Seen: One of the best feelings ever. A marginalized group may be used to not be seen or believed. Your support could do a lot of good for someone’s mental health.

• Fear: “But I’ll lose clients!”: You might. But you’ll gain a lot more. Tin Shingle always took an open stance on positions, but in the last two years, the subject matter shifted and got steeper. Still climbing and speaking, I have heard from people who are silent on the sidelines, but say: “Thank you for speaking on / pursuing XYZ. I cannot, because I have clients who are ABC.” And this, from people who are vocal about one topic, but silent on another.

Piggy Back On The Media

Not sure when to publish or pursue something? If you see it anywhere in the media, that can be your chance. It’s a “short lead” approach, where you are angling for a spin-off story, but relevancy is created. You can even pitch reporters with something your business did that has to do with what they covered, in a “no ask” pitch, where you are simply getting something on their radar.

In our case, Vanity Fair published a story, “Generation Gaza” by veteran war reporter Janine di Giovanni, in their February 2022 issue. This created relevance for our podcast episode to be circulated.

Subtle Ways To Speak Your Truth To Help Define Your Brand

This article was published when Putin attacked Ukraine on February 24, 2022, starting a war. This article was intended to be published last week, but like with all things, got pushed to today. Before we knew that Putin would actually put into action what he had been threatening. If you’ve been speaking your truth in business, then continuing to do so will flow as defining moments happen overnight to present in the morning.

If speaking your business truth isn’t something you normally show, but want to start incorporating, there are subtle ways to do it. For example:

• Food: Any food business can highlight a dish or ingredient they sell that pays homage to whatever is going on.

• Retail: Colors or types of products can be showcased this day, with a verbal acknowledgement in some way.

• Insurance: Messages of how to prepare for uncertainty, with a verbal, empathetic acknowledgement to what is happening.

• Authors: Highlighting another author’s book who is from a region or community that is in the news right now.

• Who are you? Join Tin Shingle for direct access on getting advice on how to show a message in a subtle or strong way in your branding.

Podcast Episodes & Services

Tin Shingle offers podcast production services which you can learn about here. We can produce your podcast with you from afar, or if you’re local in Beacon, then in person. Prices are changing, with everything that’s going on (inflation!) so lock it in how with a package.

Black Girl Nerds; A Podcast Highlighting Your Geeky Guide To Pop Culture Entertainment

If you need a good podcast to listen to, this is it! Black Girl Nerds is Your Geeky Guide To Pop Culture Entertainment. In this episode, they interviewed Emmy-nominated actor, comedian, and author Yvonne Orji. Going to need to listen to and buy the paper version of her book Bamboozled By Jesus.

On television, she stars in HBO’s critically acclaimed comedy series 'Insecure'. A distinguished standup comedian, Yvonne previously opened for Chris Rock on various stops of his Total Blackout Tour and headlined her first comedy tour, Lagos To Laurel, at the top of 2020. She subsequently debuted her first one-hour HBO standup special, Momma, I Made It!, in June 2020. Earlier this year, Orji released her faith-based advice book, Bamboozled by Jesus: How God Tricked Me Into the Life of My Dreams, and can currently be seen in the Hulu film 'Vacation Friends', alongside Lil Rel and John Cena.”

The New Podcast "Be Antiracist" From Ibram X. Kendi, Teaming Up With Malcolm Gladwell's Pushkin Industries & iHeartMedia

After a two-year co-production, National book award winner and author and scholar behind How To Be An Antiracist, Ibram X. Kendi published by Penguin Random House, is launching a podcast on Spotify, ‘Be Antiracist’.

Kendi is one of America's foremost historians and leading antiracist scholars. He is the Andrew W. Mellon Professor in the Humanities and the Founding Director of the Boston University Center for Antiracist Research. He is a contributing writer at The Atlantic and a CBS News Racial Justice Contributor. He is also the 2020-2021 Frances B. Cashin Fellow at the Radcliffe Institute for the Advanced Study at Harvard University. In 2020, Time magazine named him one of the 100 most influential people in the world.

Kendi has teamed up with Malcolm Gladwell’s Pushkin Industries and iHeartMedia to launch the podcast series which will “see the historian and Founding Director of the Boston University Center for Antiracist Research dissect the policies that contribute to racial inequity and injustice, and proposes policies and platforms that can lead us toward an antiracist future,” according to Deadline.

‘Be Antiracist’ will be a weekly interview podcast show that will attract listeners who are eager to challenge their antiracist work. It will involve what an antiracist society looks like and what people/communities can do to get involved. Kendi will be joined by politicians where they will discuss antiracist policies in over 10 episodes.

"BEING AN ANTIRACIST REQUIRES PERSISTENT SELF-AWARENESS, CONSTANT SELF-CRITICISM, AND REGULAR SELF-EXAMINATION."

- IBRAM X. KENDI

Be Antiracist with Ibram X. Kendi will premiere on June 9, 2021. It will be distributed by the iHeartPodcast Network to all podcast platforms.

Tin Shingle has added information about it to our Media Contract Idea Center.

Podcast Startup Wondery To Be Aquired By Amazon

Amazon Music to Acquire Podcast Startup Wondery

Amazon Music has agreed to buy podcast studio Wondery in a bid to bolster its fledgling audio business. (THR)

Amazon Music in September added podcasts to its platform, looking to carve out a share of the increasingly competitive podcasting market, in which Spotify, Apple and others have gained ground. Terms of the deal weren’t disclosed. (CNBC)

Co-Founder Of Black Lives Matter Movement, Alicia Garza, Signs With ICM

Photo Credit: Lady Don’t Take No

Alicia Garza, known for co-founding the international Black Lives Matter movement, has signed with ICM Partners.

Garza has been featured in Politico, The New York Times, Essence and Time. She has been named one of Time's 100 Women of the Year and Essence's Woke 100 Women for 2017. She also hosts a podcast, Lady Don’t Take No.

Alicia Garza, proficient in writing, public speaking and freedom dreaming, has become a powerful voice in the media. Garza shares, “In order to truly understand how devastating and widespread this type of violence is in Black America, we must view this epidemic through a lens of race, gender, sexual orientation, and gender identity.”

With this, Garza has a number of future projects in the making. Her first book, Purpose Of Power: How We Come Together When We Fall Apart, will be released on October 20th. She is also set to appear alongside Oprah Winfrey for HBO's, Between The World And Me, the New York Times bestseller by Ta-Nehisi Coates.

Lady Don’t Take No is geared towards those who “like their political commentary with a side of beauty recommendations.” Garza will share her thoughts and opinions on everything from why Fenty Beauty, by Rihanna, saves lives, to how to manage microaggressions. Listen every Friday HERE.

PS. We added Alicia Garza to our Media Contact Database! HERE is how you can search for her and many other Media Contact Ideas.

Nick Cannon's Podcast "Cannon's Class" Dropped By ViacomCBS, Citing "Bigotry"

Nick Cannon
Photo Credit: CNN

On July 14, 2020, Deadline.com reported that ViacomCBS dropped Nick Cannon’s podcast, “Cannon’s Class” after he made what they considered “hateful speech and “anti-semitic conspiracy theories” during an episode. The podcast also aired on YouTube, that airs on YouTube. The “Cannon’s Class” continues to air on YouTube and has 391K subscribers.

The podcast is about “all things Cannon,” and recently has been focusing on racism, white supremacy, and the police. Nick’s video, “I Can’t Breathe, Again!” went viral after COVID-19 broke out and the racial protests started after the murder of George Floyd.

According to the Deadline.com article, Nick made comments on racism, sharing that people who have “the lack of pigment” are “a little less” than those who do, and have “a lack of compassion.” He continued, “They’re acting out of fear. They’re acting out of low self esteem. They’re acting out of a deficiency. So therefore the only way they can act is evil. They have to rob, steal, rape and [unintelligible] in order to survive.” He then shared, that Black people are the “true Hebrews.”

ViaccomCBS issued the following statement to Deadline:

ViacomCBS condemns bigotry of any kind and we categorically denounce all forms of anti-Semitism. We have spoken with Nick Cannon about an episode of his podcast ‘Cannon’s Class’ on YouTube, which promoted hateful speech and spread anti-Semitic conspiracy theories. While we support ongoing education and dialogue in the fight against bigotry, we are deeply troubled that Nick has failed to acknowledge or apologize for perpetuating anti-Semitism [Nick has since issued an apology], and we are terminating our relationship with him. We are committed to doing better in our response to incidents of anti-Semitism, racism, and bigotry. ViacomCBS will have further announcements on our efforts to combat hate of all kinds.

Cannon shared with Facebook and Twitter: “Anyone who knows me knows that I have no hate in my heart nor malice intentions,” “I do not condone hate speech nor the spread of hateful rhetoric. We are living in a time when it is more important than ever to promote unity and understanding.”

He also specifically apologized to the Jewish community: "I must apologize to my Jewish Brothers and Sisters for putting them in such a painful position, which was never my intention, but I know this whole situation has hurt many people and together we will make it right," he wrote. "I have dedicated my daily efforts to continuing conversations to bring the Jewish Community and the African American community closer together, embracing our differences and sharing our commonalities."

Nick Cannon’s podcast, “Cannon’s Class” continues to air on YouTube, and he remains the host of "The Masked Singer" following his apology for recent anti-Semitic remarks.

NowThis Launches A Video Brand For Children Called "NowThis Kids"

Naomi Wadler
Photo Credit: The Guardian

NowThis, a news brand for Millennials, recently launched a new weekly series, NowThis Kids, who will be hosted by 13-year-old activist, Naomi Wadler.

Naomi Wadler was first interviewed in 2018 by NowThis after she held a gun violence walk-out focusing on Black women at her school. After the trending video was seen by George Clooney, Wadler was invited to speak at March For Our Lives rally in Washington, D.C.

The Cheerios-sponsored series, will share positive and uplifting news and promote optimism. Each episode will provide the tools necessary for parents to talk with their children about the complex stories that matter today. Along with the YouTube channel, NowThis Kids will have a podcast and a newsletter, too.

The series launched at a time when schools are contemplating opening and parents are debating whether or not they should send their kids back to school this fall. If kids aren’t attending in-person classes, they now have Naomi Wadler and NowThis Kids, to occupy them!