Tin Shingle’s Blog Of All The Latest in Media, Money, Your PR and Marketing Strategy and Life as a Small Biz Owner
The reverse view of today’s Office Hours TuneUp. Katie James, Inc. has been on the go a lot, and needs a solid place to work from. In the meantime, she pops up at different locations.
For some Tin Shingle Office Hours, which is a small group strategy session with Tin Shingle members only, she’ll be on these comfortable stools. To get on these calls, which discuss how to get the word out using PR and Social Media, join Tin Shingle today >
Business creators are called a lot of things. Crazy. Delusional. A Hero. A Visionary.
How do you know when one of those names is right?
When you’re starting something, you’re dreaming big. Your worst fears are banging upside your boat constantly as frothy waves. Eventually, as you grow more confident with the undertaking, those waves of fears turn into lapping ripples gently hitting the boat, reminding the business creator to stay sharp and smart. To prepare for the worst while enjoying the sun and clear skies.
Tin Shingle’s Katie Hellmuth Martin and Press For Success’s Sabina Hitchen for a rare come-back tour on this TuneUp. Katie and Sabina created Tin Shingle together, and eventually flew away in different directions.
One of Sabina’s core strengths is recognizing the power in facing fears, discomfort zones, and supporting others. She believes: “Recognizing scary and stressful situations takes away some of their power.”
Katie and Sabina talked about how business creators must be crazy to make big things. Not everyone has these dreams. Not everyone makes the effort to take action on these visions.
“Everyone thinks it’s crazy until it’s done,” says Sabina.
Learn how to embrace your fantasies, face your fears, and experience what happens on the other side of the cloud of doubt.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.
NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.
Happy July!
In the PR and magazine world that means one thing: Holiday Gift Guide.
Not the holiday that is just around the corner that some people are canceling since people’s body’s just got canceled and put at risk. No - we are talking about pitching the magazines for those coveted editorial gift guide roundups.
The research and writing starts in July. Knee high in July with the beginning of products being shipped around for testing and inspecting by editors and writers.
In this monthly TuneUp, “What To Pitch The Media In July,” you will hear of the many themes you could be pitching for different types of outlets. These include National US Postage Stamp Day (because we know one of you is actually launching a US stamp!), Celiac Awareness Month, Adopt A Shelter Dog Month. These themes are not in July - they are later. This TuneUp will help you plan for where to pitch, when.
This TuneUp is open to all to listen to for free for the next 24 hours, and then it’s getting packaged back up for the Tin Shingle Members only to stream at any time.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.
NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.
Planning ahead for Summer and Fall media coverage - what should you be pitching the press right now? Print magazines are in long lead time, meaning they are working on August and September issues now. That means Back To School!
But the now for digital also means Juneteenth and Father's Day. And what should you be pitching for TV?
This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.
NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.
Hello!
During this tuneup, we talked about how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"
This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.
NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.
