Members-Only TuneUps: Office Hours At Tin Shingle

If you’re a member of Tin Shingle and missed today’s office hours, don’t panic! They happen often. Keep tabs on your email so you can join in.

Tin Shingle’s Office Hours are a place where you can bring your questions, our ideas, your fears and your successes.

Remember: July is Holiday Gift Guide Season! What is your plan?

We can discuss them and things like this in Tin Shingle’s Office Hours TuneUps!
 

About TuneUp Office Hours

If you are a member of Tin Shingle, you can join in on Office Hour Members-Only TuneUps! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

February 2021 Editorial Calendar Haul!

OMG SO MANY, my keyboard melted 2 days ago, haha!

Here is the list of publications uploaded to our database since the beginning of February!

---

American Airlines - American Way
American Airlines - Celebrated Living
Backstage
Bake from Scratch
Bicycling
Bon Appetit
Boston Common
Boys' Life
Brooklyn Magazine
Cooking With Paula Deen
CRM Buyer
E-Commerce Times
Esquire
Forbes
Forbes Digital
Girl's Life
Hospital News
IDEA Fitness Journal
Inside Weddings
Linux Insider
Magnolia Journal
Midwest Living
National Wildlife Magazine
OK! Magazine
People
Pizza Today
Southern Cast Iron
Southern Home
Southern Lady
Southwest Magazine
Sunset
Taste of lIving
Taste of the South
Tea Time
Tech News World
The Cottage Journal
Travel + Leisure
Veranda
Victoria
Wired
Woman's Day
Yoga Journal

You Had Ideas Today - Put Them Here!

Hello, 2021!

You had big ideas today. You need to log those into your group Editorial Content Planner that you share with your team, or share with yourself on the go when you upload it to your Google Drive.

Today was the big Re-Entry Day as everyone completed the Holiday Season, and were Back To Work. Slack crashed, and new emails of intentions flew into inboxes.

HOW THE EDITORIAL CALENDAR WORKS
When you have Big Idea for content - like when you are going to launch a new program, need to get a press release out and want to make sure you have content published on your website to back up this initiative - you plot this out in your 2021 Editorial Calendar that Tin Shingle designed for you.

Created as an Excel document with 12 tabs - a tab for each month - every single day of the year visible to you very easily. Daily ideas are also included for each month, so you know when to plan for Martin Luther King Day or National Mentoring Month.

FREE: This Editorial Content Planner is free for Media Kit Members of Tin Shingle. Activate your membership today to download this and all of our exclusively produced Templates.

FREE: If you are not a member, but purchased this template in the past, you are able to download this year's - and every year's - for free. The investment that keeps giving.

INCLUDED WITH THIS 2021 EDITORIAL CONTENT PLANNER TEMPLATE

• Organization: Article Assignment Slots for 12 Months, 365 Days Broken Down Into Weeks
  Every single day of the year is organized into 12 monthly tabs for your viewing and organizational pleasure.

• Content Ideas: Over 250 Hot Topics & National Days for Instant Ideas for Fresh Content

• Social Media + Newsletter Options: Dedicated columns to call out when you are sending a special newsletter to your customer base or subscriber list, and when you need to publish a social media post, and not necessarily publish an article to your news or blog section.

• Who Does What: Tracking Who is Writing, Who is Making the Art, and Who is Posting the Article, and Socializing

• Forever Access: Always have free access to next year's Editorial Planner Template

• Free for All Access Tin Shingle Members: If you are an All-Access Pass Member of Tin Shingle, you automatically have free access to this Template. Just hit that Download button when you are logged in!

WHAT IT LOOKS LIKE

She's Crushing It! Paola Kustra of BagRomance Is Featured On Houstonia's Women Crush Wednesday

As you know, dear business owner, you're busy! You ain't got time for pitching your business to the media! But you're making time. You're showing up at Tin Shingle to get the courage and the original ideas that will make you a must-feature by the press.

Paola Kustra, a Tin Shingle memberand founder of BagRomance.com, is killing it right now with features she is getting. Check out her latest at Houstonia in Texas.

PS: Tin Shingle is adding Houstonia right now to our Media Contact Library.

Live From Houston - KPRC Channel 2 Houston Features BagRomance.com

Paola Kustra, a Tin Shingle memberand founder of BagRomance.com, the designer handbag rental company based in Houston, TX, was featured on KPRC Channel 2 Houston.

She pitched and landed the segment, and brainstormed how the taping would all happen during Tin Shingle's private Member's-Only TuneUps.

Paola organized models to display some of the purses available for rent on her website, including the "tiny" purse that fits hardly anything!

Paola regularly attends Tin Shingle’s TuneUps, and it is paying off! She comes away with fresh ideas on why to pitch the media, and then she does it.

Member Feature: Cool and Dope - Started By 6 Year Old Cavanaugh Who Is Unstoppable

Cool & Dope is an amazing non-profit from Maryland and is using Tin Shingle’s resources to help them get the word out about their incredible mission - POSITIVITY! Giving kids of all ages to change the world, one positive vibe at a time. Action starts with us – yes, all of us!

Sounds great, right! But here’s the thing, it was started by 6-year old, Cavanaugh Bell (Chief Positive Creator) while in kindergarten after he was bullied so badly, he wanted to die. He was so inspired by participating in the 2017 Women’s March in Washington, DC, that he wanted to make a difference in his community at home.

But everywhere he went trying to volunteer with other organizations, he kept confronting the same obstacle. He was too young. TO VOLUNTEER! But that didn’t slow him down, he started an organization that allows kids as young as 2 years to participate in positive activities.

Cool & Dope Is An Acronym!

Considering
Others
Obstacles in
Life
Dish
Out
Positive
Energy

Cavanaugh begged his mom to start a nonprofit to spread more positivity and love in the world, which is and was his way of stopping bullies. To change them, and bring more happiness and contentment into their lives.

By supporting a different cause each month, Cool & Dope is able to give parents a wide variety of kid-friendly philanthropic ideas to help make their local communities and the world a better (and much happier) place.

Cavanaugh and Cool & Dope have already been seen on their local Washington DC area NBC, ABC and CBS Television stations. He also has been interviewed on Facebook by Dr. April Lisbon-Peoples and children’s author Tracy Blom about how to identify and prevent bullying.

They are hoping to leverage their membership with Tin Shingle to get print coverage about the awesome work they are doing. The Ellen Show is their ultimate dream! Their pitch is already in Tin Shingle’s Pitch Whisperer forum, and we’re feedbacking on it now!

Monthly Volunteerism Projects

Each month Cool & Dope focuses on different projects. Current and upcoming projects are “For the Love of Seniors” and in April – “Loving Our Planet.” Past projects have included “Holiday Love for the Homeless” and providing clean water for an entire senior living community in Flint, MI.

Check them out at www.coolanddope.com and follow them on Instagram @cooldopeliving.

Good 'Gram: How Blix Bike Is Using Instagram To Stay Fresh And New

GOOD 'GRAM

Tin Shingle Member Blix Bike has been killing it with their Instagram. Though they sell a handful of products - a variety of models of ebikes and accessories like a basket and touch-up paint - their Instagram feed is always fresh and new. One way they do it is to show customer photos of how customers are enjoying the bikes. See how these two bikes fit into this mini car!