One way that designers, food makers, skin care mixers, authors, virtually anyone who sells anything, got PR was if a celebrity was spotted wearing or using or eating their product. PR firms built a business around this. Business owners doing their own PR harnessed how to do this. However. Now that the United States is on a Stay At Home status, with New York and California on extreme lock-down, this method raises a few questions:
1. How does one get the product to the celebrity? Who is also (safely) stuck in their house or mansion or apartment?
2. The outlet that this mainly appeared in were magazines. But as we learned in a past TuneUp, magazines are an "essential" business, but they area also socially distanced, the printers sometimes may not be able to print.
What to do? We talked with celebrity gifting expert Sarah Shaw who has been building a strategy for this.
Watch the video HERE!
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