While the idea of going to a movie theater to watch the latest new movies is still prohibited due to unfortunate circumstances, Sports Illustrated is launching to develop feature film and television projects between David Glasser’s 101 Studios and Sports Illustrated owner Authentic Brands Group (ABG). Executives consider the joint venture, called Sports Illustrated Studios, a way to bring a slate of television series and feature films per year. 101 Studios will be managing and overseeing all production, distribution and marketing for Sports Illustrated Studios in collaboration with ABG.
According to Variety, the partners announced Tuesday that the first project is “Covers,” a look back at some of Sports Illustrated’s top cover stories and how they were created. They did not mention which covers would be covered but mentioned features from, Tiger Woods, Serena Williams, Tom Brady and more. “With the amount of platforms available to content today, it’s the perfect time for SI to plant its flag,” said David Glasser, CEO of 101 Studios. “There is no better treasure and library out there.”
Under the joint-partnership between ABG and 101, SI Studios will develop, produce and distribute audio projects, long-form films, and TV programming such as docuseries, reality TV and scripted podcasts. Many, including executives, are pointing to ESPN’s new Michael Jordan docuseries, The Last Dance, as proof of consumer satisfaction.
“It gives us another outlet to tell the stories that SI has always been known for telling, but it’s a way to tell those stories to new audiences and new platforms,” said Stephen Cannella, co-editor in chief of Sports Illustrated.