PR Outreach & Brand Building
Tin Shingle teaches businesses, makers and artists how to get the word out using news and social media. We do take on a limited number of private clients for PR Outreach & Brand Building, where we work closely with the business as a partner in crafting messages that the media may respond to, and produce if its the right fit with the audience.
Tin Shingle’s PR team is comprised of publishers, former publishers, former editors and reporters. We work with creators in the field who know what type of story idea works well for one medium and media outlet. One story does not fit all, is our belief at Tin Shingle. Getting the word out about your brand requires constant creativity of why your brand matters to a particular audience right now.
Momentum is key in PR building, so we incorporate Blogging and Social Media Production into our retainers. Leverage of any media you get is key to keeping the momentum going. When you get a placement, we must publish about it on your own website and in your social media in ways your audience won’t forget.
PR is mystical at times. One may not know where it comes from, when it comes. When we are doing our outreach, an editor may follow up on a piece of the pitch immediately or a year later. Placements published in your social media strengthen the foundation of your brand and help keep the drumbeat. One cannot do PR Outreach without the branded storytelling elsewhere on platforms you control.
INCLUDED
PR OUTREACH
Press Releases
Pitching Individual Story Angle Ideas
Following Up
Blended Posting (we post with you)
Guidance (you post, we guide)
BLOGGING & WEBSITE UPDATES
Writing stories based on our pitches to the media, to be published on your website. This has SEO benefit, and media benefit as they search your website.
GRAPHIC DESIGN
Instagram Templates
Press Release Images
Miscellaneous Things
Separate Projects
Some design projects are bigger than others. We will identify those projects first with a quote, and get you approval before proceeding.
SYSTEM
We keep a PR Planner and Tracker, which maps out what we are doing in a 12 month cycle at all times.
We work very closely with you. As reporters and publishers, we want you to know what is going on inside of your business, so that we can report on and market that. Being outsiders looking in with fresh eyes, we will think of angles that you hadn’t considered yet.
STATUS UPDATES
Keeping you in the loop, we share with you what we worked on during the week. From pitches we have made, to followups. Anyone we emailed, followed up with, or brainstormed about. This will be sent on a Monday for the previous week.
COMMUNICATION
Our email and phone is available to you during regular office hours, weekdays from 9am-5pm. If we happen to live near you, we can have chats on the front porch to kick around some strategy, and put it into motion the following day.
All questions and strategies are game. We may spend time talking about a dedicated Instagram account for your product or service, or what needs enhanced at your website. Depending on your comfort level, we may make some changes at your website.
TEAM
At any moment, one or a few of us are working on your campaign with and for you:
KATIE HELLMUTH MARTIN | Strategist, Writer, Designer
Katie is the owner and publisher of Tin Shingle. She is a website designer and blogger both for the local publication, A Little Beacon Blog, and for private clients. She studies SEO (search engine optimization) and uses creative writing and visual design in order to outrank your competition in search. See her portfolio here.
BETH MCDONOUGH | PR Strategist, Former Magazine Publisher
Beth is a seasoned marketing and sales professional with extensive experience working with top brands in the luxury home, fashion and travel industries. Most recently, Beth served as the publisher of Traditional Home and thirteen titles within the Luxury Home Portfolio at Meredith Corporation, where she and her team developed and executed a series of custom content, partnerships and programs for brand partners. Her passion is to help brands achieve their business objectives through creative solutions to drive brand awareness and revenue growth. Beth was honored as one of Folio Magazine’s Top Women In Media in June 2019.
TESLIE ANDRADE | Project Manager + Social Media Strategist
Teslie is deeply in tune with Instagram vibes and culture. She schedules Instagram posts for clients, and can write them with your input. Depending on your goals, she can tightly curate your Instagram feed, or help you know what to populate it with.
ALLIE BOPP | Designer
Allie is a graphic designer and branding enthusiast in the Hudson Valley. She produces branding artwork for Tin Shingle’s sister company, Katie James, Inc. and can quickly produce files that magazines or TV need.
YVONNE DEMOSS | Writer
Yvonne is a researcher and writer, crafting email pitches and connecting story angles for the right media outlets.
ARE WE A FIT?
It’s best to hire a PR firm who gets your brand. Contact us first to introduce us to your brand, and get to know us as well. We only take on a limited number of clients at a time, in order to give them the attention they need.
SPECIAL NOTE ABOUT PR
Please know that nothing is guaranteed in PR. No one can promise you placements (unless you are paying to be on TV, and that’s a different ballgame). Most of PR is pitching the media. Emailing them. Thinking up new ideas to tempt them with. Following up with the same contact, and discovering new ones. Patience is required when you are engaged in a PR campaign.
Getting Featured In Magazines, TV, Blogs, Podcasts
