TuneUps

FREE . LIVE: Today's TuneUp Link: Motivation Minute: "Fear is a necessary precondition to courage." - Cory Booker

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

  • Motivation Minute: Inspiration from the 14th hour of Cory Booker’s speech yesterday: “Fear is a necessary precondition to courage.”

  • Pitching Tip: Ways to tip-toe into including politics into your brand. More than one of you were busting out of your brands yesterday for the first time. We can discuss subtle ways to do this.

  • Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

  • Trending: We will cover at least one theme that is trending right now that several of you will fit into.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp On How And What To Pitch The Media Right Now (April)

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

  • Motivation Minute: Kicking it off by kicking you in the pants.

  • Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

  • Trending: We will cover at least one theme that is trending right now that several of you will fit into.

  • Pitching Concepts: How To Hook A Reporter. We will discuss.

  • FAQ: “Should I pitch local or national?” We will discuss.

  • Should We…XYZ?: Should your brand do XYZZ? We will discuss if your brand should pursue a certain topic or not in your overall brand strategy.

  • Tin Shingle’s Own Rebrand: Tin Shingle may change the name of our private, members'-only TuneUps to be called “Editorial Meetings.” We can discuss, and welcome feedback.

Click here for the free link to the TuneUp in Zoom.

See you soon!

Editorial Meeting :: Members-Only TuneUp Office Hour

When: Wednesday, March 19, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today we will discuss a press release that worked. It successfully used federal issues and brought it down to local impact. The article writes itself after that.

We can discuss how to do this for your business during today's Editorial Meeting TuneUp.

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Strategy Hour :: Members-Only TuneUp Office Hour

When: Wednesday, March 12, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

We are breaking the goal down into tiny steps so that you can experience progress every day.

Because when hit your goal, there will be a moment of triumph, and then it's off to living through that achievement to do the things you need to do once you acquired it.

Activate your membership if you haven't already to join the call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Catching A Reporter's Attention With Your Media Pitch: Today 1pm: TuneUp Office Hour

Today's Members-Only Office Hour link has been posted.

Tin Shingle's owner Katie continues reporting on the New York state-wide prison strike that has now increased to 38 prisons. Numerous Corrections Officers have walked off the job and are picketing outside of their prisons making various demands and appeals for safer working conditions for Corrections Officers and Incarcerated People. Read about it at Katie’s hyper-local blog, A Little Beacon Blog.

Reporters you are trying to pitch your story to are busy like this. How are you going to catch their attention?

Dial in today to this Office Hours TuneUp, where you will get one-on-one attention on your media pitching strategy from Katie.

Activate your membership if you haven't already to join the call.

Today 1pm: TuneUp Office Hours :: Discuss Strategy or Kendrick Lamar Symbolism

It's Wednesday! TuneUp Office Hours are today! For members only, log in or activate your membership to bring your strategy questions or content planning plans.

Or we can just talk about the literary symbolism that Kendrick Lamar gifted to America during Half Time - that performance that keeps giving and giving. :)

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

See you soon!

TuneUp Office Hour Today Wednesday 1pm! Zoom Link is Here

When: Wednesday, February 28, 2024
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >
Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you didn't think were possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

See you soon!

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Today's Live TuneUp: What To Pitch The Media Now In August

TuneUp: What To Pitch During August

When: Wednesday, August 2nd, 2023
Time: 2-3pm EST
Where: At your computer or on your phone.
Register Live Event (Free): Register Here (it’s through Zoom)
Video Replay: Free for Members of Tin Shingle only. Join today.

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

We will go over magazine Editorial Calendars that are in Tin Shingle's database that normally members only can see.

You will also get a live dose of the Motivation Minute. See you soon!

Next Live Broadcast Of The TuneUp: What To Pitch The Media During August 2023

TuneUp: What To Pitch During August

When: Wednesday, August 2nd, 2023
NOTE! This means that the Members-Only Office Hours TuneUp is not happening today. Join this Live Broadcast instead and write in questions.
Time: 1pm-2pm EST
Where: At your computer or on your phone.
Register Live Event (Free): Register Here (it’s through Zoom)
Video Replay: Free for Members of Tin Shingle only. Join today.

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

You will also get a live dose of the Motivation Minute. See you soon!

Office Hours - Small Group Session - Members Only - 5/10/2023

When: Wednesday, May 10, 2023
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >
Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you don't think are possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

About TuneUp Office Hours

If you are a member of Tin Shingle, you can join Members-Only TuneUps on Wednesdays! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

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