Drop-Shipping: A Rising Trend In Selling Through Retailers. How To Do It Right.

Today we talked with retail and boutique expert Sarah Shaw who told us about Drop Shipping - maybe your new way of selling through retailers.

Drop Shipping has been around for years, and used to be one of the ways the "indie" designers got their goods to market, without having a retail store take a risk on them with a wholesale order. It's when a retail shop lists a designer as a brand they sell - but they don't pay up front for it. They pay the designer (or producer of product) when an order is made. Then the designer ships the product from their base.

Today, drop-shipping is done by Amazon, Wayfair, and others. It's big business, and in the time of coronavirus, an even less-averse way for retailers to connect their customers with brands like yours.

Or - maybe you run a shop and are looking for new products and designers to sell, with less risk of carrying inventory.

Today, we talked with Sarah Shaw, retail expert who has been working in this space for years.

Topics We Covered:

  • Pitching retailers with the drop ship option - how to pitch them.

  • Terms to consider.

  • What percentage is “normal.”

  • What percentage should be normal? We don’t want to live too low if we don’t need to.

  • Return policies and experiences.

  • Packaging.

  • If defective, who to call?

  • Pricing. Is your own retail pricing high enough to absorb the wholesale.

  • Sales: what’s the norm on putting product on sale at your own website if your drop shippers or wholesalers aren’t.

  • Is this a trend that is growing?

  • When is it time to stop? When is it too much of a pain to deal with?

  • What to watch out for?

  • Payment terms: what should you push for to get paid. We don’t want people waiting.

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Celebrity Status On Gifting Product During COVID Crisis

One way that designers, food makers, skin care mixers, authors, virtually anyone who sells anything, got PR was if a celebrity was spotted wearing or using or eating their product. PR firms built a business around this. Business owners doing their own PR harnessed how to do this. However. Now that the United States is on a Stay At Home status, with New York and California on extreme lock-down, this method raises a few questions:

1. How does one get the product to the celebrity? Who is also (safely) stuck in their house or mansion or apartment?
2. The outlet that this mainly appeared in were magazines. But as we learned in a past TuneUp, magazines are an "essential" business, but they area also socially distanced, the printers sometimes may not be able to print.

What to do? We talked with celebrity gifting expert Sarah Shaw who has been building a strategy for this. 

Watch the video HERE!

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How It Really Feels To Quarantine With Kids As A Business Owner

Here’s how it really feels to quarantine with kids during this COVID-19 pandemic. I’ll start with my fingers. They are tingling as I type this because they have been so cold on my daily early morning jog, before my 3 kids and husband wake up, and are now warming up from my cicrulating blood after my morning run. Before the other joggers and most dog walkers are out. Before any social distancing friend-walks start. A combination of circulation issues from morning coffee making everything cold, and the darn spring air that has cold moisture hanging in it each day, blocking that warm spring breeze feeling.

Every single morning I wake up, I have goals. Behind that goal is the impending sense of doom that it won’t happen. It won’t happen because 3 little kids awake and want to play Xbox; want to authenticate Fortnite on the laptop; want to accept a friend invite to a Zoom chat, and just want to play cars on the floor. All before breakfast.

When I boundary up - which means to say No to them, to let the Xbox and Barbie and the new Fornite drama show where the characters don’t move their mouths but have personalities be on all day. I literally hide from my toddler as he chases me out the door if I run to the car to have silence to have the luxury of completing a thought - I get questioned by my quarantine partner - my husband - who thinks I’m acting strangely (I’ve written about this before in my former newspaper column).

When I - the former primary caregiver when my partner is working (gone, job lost, but that’s normal for him as he’s a film industry person, so this whole unemployment filing thing and sucky website and call-center thing is old hat - I’m glad it’s finally getting an upgrade) - and a small business owner who happens to be working during this pandemic - when I boundary up to work, I feel like I have to defend it.

Each morning, I put my computer in my shed - my new office location - to attempt to write an article or send a newsletter before re-entering the house after my jog - before everyone wakes up and needs instant oatmeal and fluffy scrambled eggs that they may or may not eat - depending on the mood.

However, this spring has been so cold, that I also do a backup location of my car with keys, so that I can turn it on and work in the heat. Trouble is, the only way I can execute this is if I’m really committed emotionally. It’s hard to break through the barrier of “Where have you been?” or “Working in the car?” And to be really committed emotionally means I have to be angry. Being angry is the only way to continue moving forward. Because when I’m nice, I get stepped on and left to have to do this surrounded by 2 TVs that either have kids programming or national news on them, and 1 device that has Baby Shark and Hulk Smash. And legit requests for banana/strawberry smoothies and peeled apples.

The last time I got a big article out, I had Billie Eilish on repeat. Today I have Icona Pop, with “I Love It” kicking my jog into high gear - warming my bones that honestly feel like they are going to crack if I hit a bump the wrong way and I’m not paying 100% attention to catch myself.

As a business owner in the media, this is my time. I write articles. I report on local issues. I advise businesses how to get the word out during a time when the media is consumed with catching up from Yesterday’s News every single day.

As a business owner, I don’t have a boss stressing me out, making me do anything. I am the boss making me do things. And it takes an incredible amount of self-discipline to keep going with those ideas. Especially when my currency is advertising, and I don’t know who to pitch because I know how many industries are hemorrhaging right now.

I don’t know who to charge advertising to, because we all need to make it. I can’t file for unemployment because I have some money coming in. I can apply for a SBA Loan, but that takes research. But I did it, we’ll see what the bank says. I can get my taxes submitted on time, and hope for a refund. I can pitch advertisers like big medical groups or website companies or newsletter companies for advertising, as they presumablly are still in business.

This hustle is nothing new to a business owner. Entrepreneurs are used to risk. It is part of our DNA. We thrive on it. But in a pandemic, in self-isolation, in a place where you can’t hug your friends, it’s really, really a different space. To constantly turn away from your family all day every day to try to stay caught up, and live with my truth that I didn’t get my currency out - articles and newsletter. That’s it. That’s all I have to do. Is write. But writing requires research and homework and waiting for people to get back to you.

And then the window of publishing has passed and you’re onto a new subject. Like, I was doing Medical Mask Makers 2 weeks ago, and it’s still not out. And what is bubbling up now is disappearing local budgets and possible cuts to education and whatever is in a local budget or what may have been trickling down from a county budget.

Plus, battling through doubts when people in positions of authority maybe don’t like hearing from you, or think you pesky, or think you chicken little. Or is that just my fear? Or is it truth. Regardless, I have to push through, and that takes bravery and strength. That I need to summon every. single. day.

Couple that with the home-front when you and your partner get to debate about who gets to turn off 100% and be off duty in order to get this done. It’s thick.

When I think of the thickness of a healthcare worker who is treating COVID-19 patients right now, all of this fizzles and becomes non-important. Floating and feelings of insignfigance happen again, like it’s not important enough to battle through. Appreciate life. Appreciate home. And that’s the psychological cycle that business owners who are working from home may be experiencing on repeat.

Fortunately, my hands are still warm as I type this. Hopefully it makes it to the daylight of being published on the other side of this Squarespace website.

Peace. :)

Working From Home Just Got Way Cooler As Savannah Guthrie Returns Home - To Work For Today Show

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The COVID-19 pandemic is opening our eyes to many things. One of them is working from home and being close to family. Granted, one can hardly work from home if there are small children around, but Savannah Guthrie’s decision to return to work from home - after self-quarantining herself after a coronavirus scare - is a testament to how working from home will become our new normal as the governors of this country band together to figure out our “new normal,” a term embraced by Rhode Island’s Governor, Gina Raimondo during today’s group teal-briefing with New York’s Governor Cuomo as he introduced the 6-governor task force to reopen the country. Oops! I mean region.

This an opportunity for all makeup artists, all stylists, all hair experts. You need to help her! Just kidding. She has her peeps of course, employed by the Today Show, to fix her up But this is the type of opportunity that experts in the beauty field can get creative in. What can you tell her for beauty tips? To make herself on-air ready if her hair and makeup crew isn’t going to come into her home?

  • False eyelashes: How to falsify the false eyelash when you can’t get to your stylist

  • Is having kids in the picture OK now in the time of coronavirus?

  • What’s your work/life schedule like when you need to hit a deadline - like going on air?

Read The Highlights At People.com

Tin Shingle’s beat reporter for the Today Show, Teslie Andrade, loved this article at People.com. There are a few highlights she wants you to read:

“After briefly returning to the studio last week, the newscaster anchored Monday’s broadcast of Today from home, explaining to her co-host Hoda Kotb that she wanted to be close to her family amid the coronavirus pandemic. Guthrie shares 3-year-old son Charley and 5-year-old daughter Vale with husband Michael Feldman.

“‘I’m home. You know, the reason, Hoda — my family is upstate, and so I’m sticking close to the family and coming to the city less and less,” said Guthrie, 48. “So I’m trying to work from home. And also, frankly, that’s what these officials are telling us to do, so that’s exactly what I’m going to do.’”

Savannah sets the scene at 30 Rock right now in the People article:

“Several other Today show stars are also working remotely, and in a new interview with Page Six, Kotb opened up about the strange experience of coming into the deserted office.

“‘The Today show is normally teeming with people. Even when I arrive, there are people outside 30 Rock waiting for the show to start — they’ve made trips to come see us. But [now] there’s literally not a soul outside,” she said. “I go into the studio and you can hear your footsteps echoing [because] there’s no one there.’”

Hoda Kotb shares what her in-studio experience is like:

“With no stylists or makeup artists, Kotb has been doing her own hair and makeup.

’“I do my hair with, like, a curling iron from the ’80s and really don’t lay eyes on anyone until Savannah pops up on the monitor,” she said.’”

So great. So honest. More of it!

Stay Home And Get Dressed Up!

Outfits for Tin Shingle’s TuneUp webinar = getting dressed up. Because enough of this already. I enjoy putting on fancy shoes and my favorite lightening bolt shirt because TuneUp’s are the bomb and include the best Motivation Minute, and really good advice for how to pitch the media right now. Everything must be specially crafted. Outfit from Beacon’s Main Street.

One Thing At A Time!

This has @alittlebeacon logo but it’s what I could grab, and I want this message to go to my business friends all over the country. My two companies are blurring in the sense of how we can help with media access and guidance. It’s hard when you have so many important things to write about at once. Reminding us to slowly focus on the one thing you know you need to get done, before moving to the next thing that you really want to do. One thing at a time!

Pandemic Bangs? Quarantine Hashtags Here!

This just in! @teslieandrade is our beat reporter for @todayshow and she learned of a few more style hashtags for Coronavirus related posts. Updating Tin Shingle’s #coronavirus cheat sheet on our blog for you to look at when you’re posting social posts that are related. Includes beauty, work from home, health, etc. Normally our Hashtag Cheat Sheet is behind our member wall, but we brought this niche collection up for all to use as you get the word out.

Coronavirus Hashtag Cheat Sheet HERE!

Refinery 29 Talks About Being Single And Quarantining Alone

This. Is a very good read. @refinery29 focuses on the single life, but this article explores deep into what it means to quarantine alone. Others have been writing about this as well, like @coach_colette . I’ve wondered about this, as I live on the other side of this spectrum - with 3 kids and the extreme attention that comes with that, and a husband, and the nurturing of a partner’s fears that come with that (debates about going out to get gas or groceries). But in all of the chaos, there is company (and potty training and butts), and someone to call 911 if necessary. Google the writer’s name and Refinery29 and you’ll find the article. As I type this, my 9yo has set up a very intense movie Theater night, that gives her a heightened sense of anxiety that we all do things perfectly right (enter the theater with a movie ticket, get the snacks right, blankets rolled perfectly, we are actually getting yelled at, etc). The movie has started at 10:30pm, I’m pretty tired, and Trolls 2 rental costs $19.99. Guess we are supporting the box office! One of the most striking aspects about her piece is the lingo that Coronavirus help speaks in: the assumption that you have someone there to help you if you get sick. If you are a solo parent and aren’t quarantining with the other parent, you are alone with your little kids or babies when/if you get sick. And if you have no kids, no one can wake you up if you’re feeling super sick. Do read her piece at Refinery29.

Media Contact Updates: The Today Show, Ellen, Wendy Williams And More!

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Media Contact Updates

Media exposure has shifted to TV and digital news in the Time Of Coronavirus because those two mediums are the fastest to get news out, and so far have proved the most adaptable. TV people can get a little more creative and air from their basements: Hello Savvanah Guthrie (Today Show), Chris Cuomo (CNN) and many others.

Print publications are at a disadvantage right now because of:

  • Printers: Their possible inability to print - if the printer literally can't maintain 6' feet social distance to do the job.

  • Distribution sites just closed up. No more deli, Barnes & Noble, etc.

  • Photo Shoots and other logistics for preparing for a story are impeded by the shut down.

While the media has been dubbed and "essential business" by New York (where most media is produced from). However, California is in the same boat, with the entertainment industry shut down (no more TV shows or movies being produced), which limits celebrity gifting, etc. The celebrities are in their homes, so if you want to get something to them, this is a whole different ballgame possibly.


What Tin Shingle Is Doing - Local Media + TV Updates

It's all hands on deck for Local Media updates and TV Show updates. A ton of content is being produced, and writers are busy.

For celebrity outreach, we booked another TuneUp with celebrity gifting expert Sarah Shaw. This will be live on April 15, 2020 at 1pm EST. Register here for the live, free broadcast. If you miss it, it will be packaged up and made available to Tin Shingle Media Kit Members to stream anytime.

We are updating the media contacts for which shows are on, and who is working over-time. Local media is key right now, as the coronavirus makes deep impacts on communities at the very hyper local level. National print media is digging deep into digital content, with articles and video.

- Today Show: Updated, and getting re-organized for which producers and assistants work on which hour. Today Show 1st Hour, 2nd Hour, etc. have different vibes.
Ellen: She's back!! Announced today. These Media Contacts have been updated.
Wendy Williams. Also coming back! Will refresh these contacts. Most likely not much change. Hopefully :)
- "Coronavirus" Tag: For writers who are writing deeply about coronavirus impacts in different areas of life, Tin Shingle has identified this as a new Area of Interest you can search by when trying to find the best person for your pitch.
- Hudson Valley, NY Media Outlets: Updates to publications in this region of New York continue to be updated.
- Vermont Media Outlets: These are in the works now. We are researching this region for easier access to small but mighty local publications.

Editorial Calendars - Relevant? 

Yes, the Editorial Calendars are still relevant, though distribution dates may be changing, and issues may be merging into a double issue. Because of the New Normal, editorial content may change, since people are talking about such wildly different things now. You can still find these in Tin Shingle's Editorial Calendar Collection, available to members of Tin Shingle.


SAVVANAH GUTHRIE IS BACK!
After experiencing coronavirus symptoms, Savvanah self-quarentined an did the show from her home (no coronavirus, just a scare). “It feels good to be in the same room,” she told co-host Hoda Kotb according to Page Six. “I wish we were closer like we used to snuggle up,” she said, noting the gap between them because of social-distancing guidelines.

The Today Show is producing so much coronavirus news, that Hoda has even been doing some news at night. Tin Shingle has assigned our Program Manager, Teslie Andrade, to cover the Today Show for you as our beat reporter. We know you can't watch TV all day, so we'll give you a feel of what's going on the show in case you want to pitch it. Read her first article here!


TUNEUP: PITCHING IN THE TIME OF THE CORONAVIRUS
For this weekend only, we have made this TuneUp free for everyone to stream. To be fair to our current Tin Shingle Media Kit Members, and to continue to provide value to them, we will put this behind the membership wall again. But we want help everone, so here you go! This TuneUp has a huge Motivation Minute for businesses who are having to reinvent themselves and are scared. It also has ideas of how to pitch the media right now. Yes, your retail business is relevant. Very relevant. You just need the right angle.
Watch Now >

TUNEUP: WHAT TO PITCH THE MEDIA IN APRIL
Same thing. View this for this weekend only. We interview veteran publisher Beth McDonough, former publisher of Traditional Home, with insight into the state of print magazines right now. This also has a huge Motivation Minute that you will want to listen to, as well as pitching tips and ideas.
Watch Now >


New Instagram Video Series

Coming at you live every morning on Instagram with Katie's Morning Message! Also catch advice in tiny Pitch Whisperer videos, and Katie and Teslie's Work From Home tips! How to find it? Go to our Instagram IGTV link. Soon we will move these to the Tin Shingle website via Vimeo as well.

Talk to you soon!