Media Contact Updates
Media exposure has shifted to TV and digital news in the Time Of Coronavirus because those two mediums are the fastest to get news out, and so far have proved the most adaptable. TV people can get a little more creative and air from their basements: Hello Savvanah Guthrie (Today Show), Chris Cuomo (CNN) and many others.
Print publications are at a disadvantage right now because of:
Printers: Their possible inability to print - if the printer literally can't maintain 6' feet social distance to do the job.
Distribution sites just closed up. No more deli, Barnes & Noble, etc.
Photo Shoots and other logistics for preparing for a story are impeded by the shut down.
While the media has been dubbed and "essential business" by New York (where most media is produced from). However, California is in the same boat, with the entertainment industry shut down (no more TV shows or movies being produced), which limits celebrity gifting, etc. The celebrities are in their homes, so if you want to get something to them, this is a whole different ballgame possibly.
What Tin Shingle Is Doing - Local Media + TV Updates
It's all hands on deck for Local Media updates and TV Show updates. A ton of content is being produced, and writers are busy.
For celebrity outreach, we booked another TuneUp with celebrity gifting expert Sarah Shaw. This will be live on April 15, 2020 at 1pm EST. Register here for the live, free broadcast. If you miss it, it will be packaged up and made available to Tin Shingle Media Kit Members to stream anytime.
We are updating the media contacts for which shows are on, and who is working over-time. Local media is key right now, as the coronavirus makes deep impacts on communities at the very hyper local level. National print media is digging deep into digital content, with articles and video.
- Today Show: Updated, and getting re-organized for which producers and assistants work on which hour. Today Show 1st Hour, 2nd Hour, etc. have different vibes.
- Ellen: She's back!! Announced today. These Media Contacts have been updated.
- Wendy Williams. Also coming back! Will refresh these contacts. Most likely not much change. Hopefully :)
- "Coronavirus" Tag: For writers who are writing deeply about coronavirus impacts in different areas of life, Tin Shingle has identified this as a new Area of Interest you can search by when trying to find the best person for your pitch.
- Hudson Valley, NY Media Outlets: Updates to publications in this region of New York continue to be updated.
- Vermont Media Outlets: These are in the works now. We are researching this region for easier access to small but mighty local publications.
Editorial Calendars - Relevant?
Yes, the Editorial Calendars are still relevant, though distribution dates may be changing, and issues may be merging into a double issue. Because of the New Normal, editorial content may change, since people are talking about such wildly different things now. You can still find these in Tin Shingle's Editorial Calendar Collection, available to members of Tin Shingle.
SAVVANAH GUTHRIE IS BACK!
After experiencing coronavirus symptoms, Savvanah self-quarentined an did the show from her home (no coronavirus, just a scare). “It feels good to be in the same room,” she told co-host Hoda Kotb according to Page Six. “I wish we were closer like we used to snuggle up,” she said, noting the gap between them because of social-distancing guidelines.
The Today Show is producing so much coronavirus news, that Hoda has even been doing some news at night. Tin Shingle has assigned our Program Manager, Teslie Andrade, to cover the Today Show for you as our beat reporter. We know you can't watch TV all day, so we'll give you a feel of what's going on the show in case you want to pitch it. Read her first article here!
TUNEUP: PITCHING IN THE TIME OF THE CORONAVIRUS
For this weekend only, we have made this TuneUp free for everyone to stream. To be fair to our current Tin Shingle Media Kit Members, and to continue to provide value to them, we will put this behind the membership wall again. But we want help everone, so here you go! This TuneUp has a huge Motivation Minute for businesses who are having to reinvent themselves and are scared. It also has ideas of how to pitch the media right now. Yes, your retail business is relevant. Very relevant. You just need the right angle.
Watch Now >
TUNEUP: WHAT TO PITCH THE MEDIA IN APRIL
Same thing. View this for this weekend only. We interview veteran publisher Beth McDonough, former publisher of Traditional Home, with insight into the state of print magazines right now. This also has a huge Motivation Minute that you will want to listen to, as well as pitching tips and ideas.
Watch Now >
New Instagram Video Series
Coming at you live every morning on Instagram with Katie's Morning Message! Also catch advice in tiny Pitch Whisperer videos, and Katie and Teslie's Work From Home tips! How to find it? Go to our Instagram IGTV link. Soon we will move these to the Tin Shingle website via Vimeo as well.
Talk to you soon!