Media Contact Ideas: A Few Fashion Bloggers, Personal Finance, and Startup Culture

The best part about Tin Shingle’s Media Contact Library is the ideas it gives you. It helps you learn about publications or personalities you did not know about. Thanks to our “Areas of Interest” tagging tool, It also helps you consider a media outlet you may have known about, but did not consider as you’re trying to think of where to get the word out. When you search by Areas of Interest, you’ll discover all kinds of people who specialize in things that may pertain to you.

Highlights From Tin Shingle’s Media Contact Library

Here are a few people we recently updated in Tin Shingle’s Media Contact Library. We either added an updated Instagram account for them, or a new factoid that we thought you should know.

Fashion Bloggers

GIRL WITH CURVES
Tanesha Awasthi, Founder
Tanesha Awasthi is the creator of Girl With Curves. But did you know that she is also a Licensed Esthetician? Founded in 2011, GIRL WITH CURVES is an award-winning blog made possible by people who believe women deserve to look and feel beautiful, regardless of weight, shape or size. Their mission is to empower confidence through fashion. They believe that the foundation of a great outfit is confidence, and there’s nothing more beautiful than a woman who believes she is.
Areas Of Interest: Fashion, Beauty, Makeup, Style, Beauty, Plus Size, Weight, Confidence, Shapewear, Self-esteem, Body Image, Motherhood, Parenting, Denim, Lipstick

CUPCAKES AND CASHMERE
Emily Schuman
Emily Schuman is CEO, Blogger, Author, Designer and Founder of Cupcakes and Cashmere. She covers Fashion, Beauty and Grooming, Dining and Cooking and Home Decorating. She is based in Los Angeles.
Areas Of Interest: Beauty & Grooming, Home, Do-It-Yourself (DIY), Fashion, Epicurean, Kitchen, Reviews, Book Reviews, Food, Health and Wellness, Hair

WE WORE WHAT
Danielle Bernstein
Danielle Bernstein is the founder and face behind world-renowned fashion blog We Wore What (over 2 million followers). A native New Yorker, Bernstein started her career 10 years ago – leading the influencer industry into what it is today. She was placed on Forbes 30 Under 30 list before the age of 25 and since then has started and invested in many new business ventures including her own line of swim and overalls.
Areas Of Interest: Fashion, Lifestyle, Travel, Luxury Travel, Luxury Goods, Wellness, Health and Wellness, Social Media, Influencers, Interior Design, Design

Startup Culture

NEW YORKER
Anna Wiener
Anna Wiener is a writer about tech startup culture based on her experience working as a customer service employee in Silicon Valley. Her work has been published in the New Yorker (print and online), The Atlantic, New Republic (online), Harper's, New York Times Magazine, Wired, Racked, and The Paris Review. Only pitch her if it is really, really on the mark.
Areas Of Interest: Digital Technology, Tech, Startup Culture, Silicon Valley, VC Culture, Venture Capital

Personal Finance

KIPLINGER’S PERSONAL FINANCE MAGAZINE
Janet Bodnar
Janet Bodnar is editor-at-large of Kiplinger's Personal Finance, a position she assumed after retiring as editor of the magazine after eight years at the helm. While editor, Bodnar was honored by Folio as one of its Top Women in Media. She is a nationally recognized expert on the subjects of women and money, children's and family finances, and financial literacy. She is the author of two books, Money Smart Women and Raising Money Smart Kids. As editor-at-large, she writes two popular columns for Kiplinger, "Money Smart Women" and "Living in Retirement." Bodnar is a graduate of St. Bonaventure University and is a member of its Board of Trustees. She received her master's degree from Columbia University, where she was also a Knight-Bagehot Fellow in Business and Economics Journalism.
Areas Of Interest: Women and Money, Family Finances, Retirement, Retirement Finances, Finance, Personal Finance, Financial Planning, Money

KIPLINGER’S PERSONAL FINANCE MAGAZINE
Patricia Mertz Esswein
Patricia reports and writes about residential real estate, including market trends, buying and selling a home, mortgage borrowing and refinancing, reverse mortgages, homeowners insurance, home maintenance and improvement, water and energy conservation, renewable energy, downsizing and decluttering. Contribute to team-written feature stories.
Areas Of Interest: Real Estate, Residential Real Estate, Mortgages, Refinancing, Insurance, Homeowners Insurance, Home Improvement, Conservation, Renewable Energy, Downsizing, Declutting

To access the contact suggestions of these and more, activate a Media Membership with Tin Shingle today, and start getting new ideas for how to get the word out!

Nighttime Reading: Vanity Fair and Vogue Switch-Off

Night readings...Vanity Fair I’ve been reading for for a while, trying to get to the cover story article on Lupita Nyongo, making it through a couple articles and currently in the Elon Musk/SolarCity feature.

Then I pulled out Vogue from this summer to read the months old Ariana Grande cover story. So good.

Next Live TuneUp: How To Make An Exciting Newsletter

Recently Tin Shingle's owner, Katie, organized the float building and decoration for her children's elementary school. This is done by the school's PTA, and is her main contribution to the PTA each year. It's the 3rd year in a row that she's done this, and it would not have been possible without her sending newsletters to the parents on the PTA list. In addition to the Instagram account she insisted they start feeding photos to (another dormant account!), the praise she has received from other parents has been huge. "This is the most involved I have felt in the float building," one has said. "I love following how you do your emails! How do you get your subscribers?" another exclaimed.

Get the secrets to the success of these newsletters and learn why they worked, and how they drew participants who have never participated before.

It's easy to get your people jazzed about what you are making, selling, providing. Sending a newsletter is often underestimated, yet is one of the most powerful tools you have.

In fact, in the world of publishing and selling ads, the newsletter is the one that businesses want to buy space in. Want to know why? Because it arrives in a personal space - your inbox.

I know - you're saying: "But I delete everything."

No you don't. There are some that you open. And when you do, something powerful happens. You remember. Brand loyalty gets created. Even when you don't open something, you see the subject line. You absorb it a little bit.

This TuneUp will hit the hot spots of a newsletter and teach you how to mimic a successful newsletter campaign that led up to an event.

Apply what you learn to build-up to Black Friday, a Holiday Sale, a Product Announcement, or just simply staying fresh and top of mind for your clients so that they will hire you for new business. And you don't even have to directly pitch them!

Listen to this TuneUp to learn how to lead your customers to water.

Join us live on today's broadcast!

This TuneUp is great for people who:

• Need to get folks to an event.

• Need to create build-up for a launch or new product/design.

• Need advance sales for a service or product.

People love following a story. You're going to tell it to them.

Register here for the live free version of this TuneUp.

Instagram's New "Restrict" Tool; Possible Removal Of "Likes;" And What This Means For Businesses

Instagram released a new tool to softly reject someone’s bullyish or ugly Comment. “Restrict” is pretty simple to use, and the person who Commented doesn’t know you deleted the Comment, or restricted their future Comments. What will this mean for businesses?

When I was first hired to consult on a company’s social media strategy, I was conflicted about it. The whole thing felt like the Emperor’s New Clothes. How can you really tell if social media is working? All of these numbers of Likes and Comments and Shares of a social post or article were the way in measurement of the success of a social media campaign, or company in general.

At the end of the day, social media totally works, but what does that success look like? The easiest way is in the numbers and comments. Both of those are on their way out now, as Instagram rolls out its new “Restrict” feature, and as both Instagram and Facebook consider removing public-facing “Likes” from their platform.

Instagram Rolls Out The “Restrict” Feature - A Softer, Invisible “Block”

Instagram’s new “Head of Instagram,” Adam Mosseri, (don’t call him the CEO), has been on an interview circuit, like this one with the Today Show, to talk about how Instagram wants to be the leader in ending bullying online. One of their steps was to hear from people using Instagram and learn what would make them feel safer on the platform. Why couldn’t they simply use the “Block” feature?

The answer was “Because when we Block someone, they know it, and it escalates. They try harder.”

The “Restrict” tool is one that people can use after a Comment is posted, and they want it removed, but they don’t want the author of the Comment to know that. They can Swipe-Left on the Comment to Restrict it, and then all future Comments from that person will require approval from the person who is the Instagram account. The person Commenting will see their Comment there, and not know that it has actually been removed.

Muahaha.

More Emperor’s Clothes! But perhaps these invisible clothes are good.

The “Following” Tab Is Gone

Adam announced via Tweet that the “Following” tab is gone in Instagram. This showed you who of your friends Liked or Commented on what. You could find it in your Heart tab, which was annoying because presumably only things Hearting you were in that tab. This is a good move, as it reduces people obsessing over each other, and is one less thing to be distracted by. Read more about it in this Buzzfeed article.

Hiding “Likes” - It’s Coming

The next step will be removing “Likes.” This will make marketers crazy, and Influencers might totally freak out, as some of them use these numbers as proof to their marketing clients who pay them to post. However, everyone knows that bots can be bought to artificially Like things and drive up the popularity algorithm. Smart businesses won’t rely on such numbers to measure success, and instead will look to see if their bottom line is on the rise - with sales.

In Adam’s quest to make Instagram the leader in removing online bullying, he seems committed to creating a less toxic atmosphere. “The big idea is to try and make Instagram feel less pressurized, to make it less of a competition," Mosseri said during the Today Show interview. "So, you can spend a little bit less time worrying about how many likes you have and a little bit more time connecting with people or things that inspire you."

Facebook has also confirmed that they are testing removing Likes from their platform, as reported by TechCrunch. It should be noted that Adam Mosseri used to work at Facebook and is noted as developing the News Feed, which created this whole popularity obsession in the first place. When Instagram’s creators and co-CEOs resigned last year, Adam moved into his head position with Instagram.

What This Means For Businesses Who Pay Advertising Dollars To Social Media Influencers and Media Outlets

At first blush, not having these numbers will mean that advertisers can’t tell how their advertising investment is doing. But it doesn’t end the power of social media. It just throws a wrench into these measurement areas:

• Harder To Measure ROI (But Can ROI Really Be Measured?)

• MYTH BUSTED: ROI Really Can’t Be Measured By Like Counts Anyway!
  Major buyers or clients may not ever Like something at all, but may hire you for a job worth thousands of dollars. Totally un-measurable.

• Harder To Know What Of Your Content Is Popular
  When you publish something, and get engagement, it’s nice to know how the content is going over so that you can provide more of it, or switch tactics.

• MYTH BUSTED: Algorithms Make Knowing What Content Is Popular Impossible
  Here’s the thing. Algorithms mean that no post is posted and seen by the followers. Nothing is organic. Nothing works like an off and on switch (except for targeted PPC pay-per-click campaigns). If you put up a personal post in Facebook, and link it to a website, there’s a chance it won’t fly, simply because it has a link. If it’s talking about a currently sensitive topic, it also may be suppressed. Because Facebook is building math into its censorship of everyone - all of us - no post is created equal. If one post gets a ton of likes, and another doesn’t, it simply could mean that the unpopular post simply never saw the light of day for certain algorithmic reasons.

• Faking It Can’t Happen Anymore
  Those considering paying a social media influencer or news media outlet will need to really get to know that outlet’s social handles that they are about to invest in, to see if it’s a good fit. Numbers alone won’t guarantee you sales. Relationships do.

How Do Businesses Measure The Un-Measurable?

If you can’t trust numbers to give you a simple answer, how can you measure your success rate? Pay attention. As you’re sharing photos and musings in social media, pay attention to who percolates to your inbox, your text, or your shopping cart, and when. You’ll wake up prospective buyers, or keep them loyal, with your consistent messaging.

Next Live TuneUp: How To Get PR In October

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

• NEW! Seasonal (photo shoots dependent upon weather)

NEW: Human Resources Publications Added To Tin Shingle's Editorial Calendar Collection

At the request of a Tin Shingle Buzz Building Member, and as part of our efforts to keep you abreast of the latest in media topics, we are doing a comprehensive search on magazines and publications spanning interests beyond fashion and fitness: the world of Human Resources!

A Tin Shingler contacted us asking specifically for Human Resources Publications, so we dove straight into the hunt! We found over 50 publications, including some international magazines. We have three featured here, and you can see even more of them when you look in Tin Shingle’s Editorial Calendar Collection.

If you have a special interest or niche, there is probably a trade publication for it! Members can contact us and we will do a deep dive search for you!

The HR Director Magazine

As an independently run and feature led publication, The HR Director magazine provides in-depth analyses and strategies, enabling HR directors to stay current. Challenges and successes are shared amongst readers and industry experts. An important thing to note is that the magazine does not accept any paid for or sponsored editorial, nor do they sell or rent any of their data. Based in the United Kingdom.

Editorial planning for now: Digitalisation of the Business and HR Function, HR strategy & planning

International Public Management Association for Human Resources (IPMA-HR)

The International Public Management Association for Human Resources (IPMA-HR) is the leading public sector human resource organization in the world. They have been the ultimate resource for the latest HR industry news, jobs, policies, resources, education, and professional development opportunities. Based in Alexandria, VA - United States.

Editorial planning for now: Pay & Compensation, Recruiting & Retaining, Public Safety Employees

WorkSpan Magazine

The authoritative source for information you need to attract, retain and engage your employees. WorkSpan magazine is the official publication of World at Work, the Human Resources association for compensation and education resources.

Editorial planning for now: The Pop Culture Issue, Managing a Global Workforce

These Are Only A Small Sampling Of Editorial Calendar Themes!

Many more editorial calendar ideas are in Tin Shingle’s Editorial Calendar Collection. These are a small sampling, highlighted for you to see what you need to dive into.

Members of Tin Shingle with the Buzz Building Membership have instant access to all of our editorial calendars. All searchable by Title and Area of Interest. Browse through and let your inspiration take hold!

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

Even Celebrities Need PR. Lady Gaga’s New Line Of Makeup, Haus Laboratories

Even celebrities need to launch and market their products. Here on Allure magazine’s annual Best Of issue, Lady Gaga stars on the cover - in her new makeup line, Haus Laboratories. As you’ll see in the article, there are already spin-off words for it, like #hauswarming gift, which provides ideas and inspiration behind some of the makeup products developed.

Landing the cover of a magazine is a milestone moment, of course. But when it is done to coincide with and promote your makeup line Haus Labs, that’s a double get!

This cover is a simple reminder that everyone needs to fight for creative, huge, and not-so-obvious ways of getting press.

This Week’s Live TuneUp Is The PR Challenge For Members Only

The private, Members-Only TuneUp is this Wednesday at 12pm EST, where we hold session 2 of 4 of the PR Challenge. This is where those who need a PR push, hand-holding, and new ideas have benefited from the nearly 1-to-1 interaction.

It's available every other Wednesday to those with the Buzz Builder Membership. See website for details! Link In Bio.

Tin Shingle with SCORE Dutchess Entertain Business Mentorship Program With Wappingers Falls School District

Tin Shingle is honored to be included in a potential new collaboration with the Wappingers School District and SCORE Dutchess mentorship program to discover how the SCORE program can integrate with high schoolers during their business courses. Wappingers has an impressive curriculum which includes courses like Business Ownership, Sports & Entertainment Law/Work-based Learning, Computer Applications/G Suite, and others.

After meeting a few teachers and hearing how a program could work, we look forward to further development, which might involve field trips within the school to evaluate students’ business startup projects.

How To Get PR As An Expert

In Tin Shingle’s exclusive monthly TuneUp series, “How To Get PR As An Expert”, we zero in on alternative ways to get PR coverage or any reason at all to get PR coverage! Are you can expert? Of course you are!

• Do you make ice-cream from milk from local dairy farms and sell it nationally? You’re an expert!

• Do you run a non-profit, and have you been getting grants? You’re an expert!

• Do you run a membership-based business? You’re an expert!

• Do you fun a franchise, and are you kicking butt in your community? You’re an expert!

Details for signup are here! See you soon.