Media Contact Ideas: A Few Fashion Bloggers, Personal Finance, and Startup Culture

The best part about Tin Shingle’s Media Contact Library is the ideas it gives you. It helps you learn about publications or personalities you did not know about. Thanks to our “Areas of Interest” tagging tool, It also helps you consider a media outlet you may have known about, but did not consider as you’re trying to think of where to get the word out. When you search by Areas of Interest, you’ll discover all kinds of people who specialize in things that may pertain to you.

Highlights From Tin Shingle’s Media Contact Library

Here are a few people we recently updated in Tin Shingle’s Media Contact Library. We either added an updated Instagram account for them, or a new factoid that we thought you should know.

Fashion Bloggers

GIRL WITH CURVES
Tanesha Awasthi, Founder
Tanesha Awasthi is the creator of Girl With Curves. But did you know that she is also a Licensed Esthetician? Founded in 2011, GIRL WITH CURVES is an award-winning blog made possible by people who believe women deserve to look and feel beautiful, regardless of weight, shape or size. Their mission is to empower confidence through fashion. They believe that the foundation of a great outfit is confidence, and there’s nothing more beautiful than a woman who believes she is.
Areas Of Interest: Fashion, Beauty, Makeup, Style, Beauty, Plus Size, Weight, Confidence, Shapewear, Self-esteem, Body Image, Motherhood, Parenting, Denim, Lipstick

CUPCAKES AND CASHMERE
Emily Schuman
Emily Schuman is CEO, Blogger, Author, Designer and Founder of Cupcakes and Cashmere. She covers Fashion, Beauty and Grooming, Dining and Cooking and Home Decorating. She is based in Los Angeles.
Areas Of Interest: Beauty & Grooming, Home, Do-It-Yourself (DIY), Fashion, Epicurean, Kitchen, Reviews, Book Reviews, Food, Health and Wellness, Hair

WE WORE WHAT
Danielle Bernstein
Danielle Bernstein is the founder and face behind world-renowned fashion blog We Wore What (over 2 million followers). A native New Yorker, Bernstein started her career 10 years ago – leading the influencer industry into what it is today. She was placed on Forbes 30 Under 30 list before the age of 25 and since then has started and invested in many new business ventures including her own line of swim and overalls.
Areas Of Interest: Fashion, Lifestyle, Travel, Luxury Travel, Luxury Goods, Wellness, Health and Wellness, Social Media, Influencers, Interior Design, Design

Startup Culture

NEW YORKER
Anna Wiener
Anna Wiener is a writer about tech startup culture based on her experience working as a customer service employee in Silicon Valley. Her work has been published in the New Yorker (print and online), The Atlantic, New Republic (online), Harper's, New York Times Magazine, Wired, Racked, and The Paris Review. Only pitch her if it is really, really on the mark.
Areas Of Interest: Digital Technology, Tech, Startup Culture, Silicon Valley, VC Culture, Venture Capital

Personal Finance

KIPLINGER’S PERSONAL FINANCE MAGAZINE
Janet Bodnar
Janet Bodnar is editor-at-large of Kiplinger's Personal Finance, a position she assumed after retiring as editor of the magazine after eight years at the helm. While editor, Bodnar was honored by Folio as one of its Top Women in Media. She is a nationally recognized expert on the subjects of women and money, children's and family finances, and financial literacy. She is the author of two books, Money Smart Women and Raising Money Smart Kids. As editor-at-large, she writes two popular columns for Kiplinger, "Money Smart Women" and "Living in Retirement." Bodnar is a graduate of St. Bonaventure University and is a member of its Board of Trustees. She received her master's degree from Columbia University, where she was also a Knight-Bagehot Fellow in Business and Economics Journalism.
Areas Of Interest: Women and Money, Family Finances, Retirement, Retirement Finances, Finance, Personal Finance, Financial Planning, Money

KIPLINGER’S PERSONAL FINANCE MAGAZINE
Patricia Mertz Esswein
Patricia reports and writes about residential real estate, including market trends, buying and selling a home, mortgage borrowing and refinancing, reverse mortgages, homeowners insurance, home maintenance and improvement, water and energy conservation, renewable energy, downsizing and decluttering. Contribute to team-written feature stories.
Areas Of Interest: Real Estate, Residential Real Estate, Mortgages, Refinancing, Insurance, Homeowners Insurance, Home Improvement, Conservation, Renewable Energy, Downsizing, Declutting

To access the contact suggestions of these and more, activate a Media Membership with Tin Shingle today, and start getting new ideas for how to get the word out!

Money Magazine Goes Out Of Print - Kiplinger's Buys Money's Subscription List

Money magazine goes out of print, with the last issue being July/July 2019. Money magazine was acquired by Meredith in January 2018 in the major deal with Time, Inc. According to this New York Post article, Meredith’s intentions were to sell off titles such as this one, as they did with Time magazine (sold to Salesforce founder and his wife), and Fortune magazine (sold to a Thai businessman), but could not find a buyer for Money.

Instead, Meredith has retained the Money brand and will continue the website in digital, and has sold a large portion of the print subscriber list to Kiplinger’s magazine, one of the few personal finance magazines in print. According to MediaPost, Kiplinger’s already had subscriber overlap with Money, so bought a portion of the subscriber list, bringing Kiplinger’s subscriber base up to 920,000.

While you may have just lost a print edition bible of Best Places To Retire, Best Colleges, Best Retirement Cities, and so on, there are so many digital publications and podcasts that people value, such as HerMoney from Jean Chatzky. And just because a major publisher took it out of print doesn’t mean Money magazine should have been put to pasture. Says the Meredith’s chief executive at the time in this New York Times article: “We love these brands and think they have great audiences,” Tom Harty, Meredith’s chief executive, said in an interview. But, he continued, “Our main portfolio that we built over time at Meredith has been focused on a different audience type.”

What Businesses Should Pitch Money Stuff?

Really, any business can. You just need to think of a money angle. Use Tin Shingle's Community to help you get ideas from others if you need them. For example:

• Insurance Company: Do you know of a trend going on with people and health insurance lately? Are they making choices based on financial changes in their homes? Pitch this.

• Fashion: Do you know of a trend where people are renting their entire wardrobe lately? From bags to dresses? Can you piggy back this as a trend story onto major department store brands such as Forever 21 talking bankruptcy? Figure out an angle where your business can be mentioned, and pitch it.

• Dentist: Do people often forget to use their dental insurance by the end of the year? Do you know if they are wasting hundreds of dollars? Pitch it.

How Tin Shingle’s Media Contacts Can Help

Looking for more content creators and media outlets for your personal finance pitches? When you use Tin Shingle’s Media Contact Library, you can type in a search term like “Personal Finance” and get recommendations of reporters, writers who produce content in that field. You’ll get ideas for the Wall Street Journal, New York Times, Crain’s, and even some business institutions like banks who also have content platforms. Pitching a business platform should be in your content strategy, as it’s a feature with lower competition, but one that could land you a nice online feature.

We are adding Kiplinger's Personal Finance to our Editorial Calendar Collection, since it is a print magazine. That research is currently being done, and will be updated in our database soon.

Join Tin Shingle today for access to our library, and to our online Community where you can bounce ideas off of us before you pitch the media with your amazing angle.