LIVE TuneUp! :: "Write Your Own Headline"

Hello!!

The Live Broadcast of the TuneUp is back this week today Wednesday at 1pm EST! Register here.

Today, we are going to learn how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.

Get ideas! Join us live on the broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

Non-members can buy TuneUps as a single, to build a personalized collection. But having them all is the most fun. Join.

TODAY: Office Hours TuneUp To Slow Roll Through Your Website Refresh

Office Hours
Open Today

When: Wednesday, April 27th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Click Here if you are a member of Tin Shingle. You need to be logged into your account.
Required: Membership with Tin Shingle. Join today.

Hello!
It's a Wednesday, and depending on how yours is going, it might be a tired one. That's why we're going to slow roll through website ideas you can make onto your website now to attract what you need: new clients, product sales, media hooks.

This session is open to all members of Tin Shingle, to use as a strategy session. If there are more than one person in the session, we will alternate. You will have the ability to listen to the other person's challenge and needs, and also contribute your ideas. This is a sharing space.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY: Office Hour TuneUp. Nudging You Into Your Confidence

Office Hours
Open Today

When:Wednesday, April 13th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Click Here if you are a member of Tin Shingle. You'll need to be logged into your account.
Required: Membership with Tin Shingle. Join today.

Hello!

Some of you might need a nudge.

Some of you are really good at the business side of things. Setting up bank accounts, sending and collecting invoices, etc.

Some of you have less confidence when it comes to getting the word out. For whatever reason.

Maybe you don't know what to say.

Maybe you think you aren't modern enough.

Maybe you think that there is no interest in coverage of your story.

Maybe you answered for all of the people before you even tried.

Get on this private, members-only TuneUp so that you can be dispelled from this way of thinking. And you can get the word out!

Register now for this Office Hours TuneUp for Tin Shingle members only.

Ready To Stream: [PR] TuneUp: Editing Email Pitches For TV

Editing Email Pitches For TV

During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Loving These Bathing Beauties: Tin Shingle's Office Hours Open Today 1-2pm EST

Office Hours
Open Today

When:Wednesday, March 16th, 2022
Time:1pm EST
Where:At your computer or on your phone.
How:Follow the directions on this pageto get the registration link.
Or, if you're a Tin Shingle Member and are already logged in,click here to get the special registration link.
Required:Media Kit Membership with Tin Shingle. Join today.

Hello!

Loving this highlight of bathing in Allure this month. This magazine continues to expand widely in its coverage of beauty. Come in today to Tin Shingle’s Office Hours to discuss your PR strategy and look althoughEditorial Calendarsof this and more magazines so that you can pitch them timely stories in advance.

If you can't make this time, you can book aPrivate Trainingsession for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with theMedia Kit Membershipcan call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able toclick this link in our Community section of the website to get the private linkto call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY: Open Office Hours at Tin Shingle

Office Hours
Open Today

When: Wednesday, March 2nd, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this pageto get the registration link.
Or, if you're a Tin Shingle Member and are already logged in,click here to get the special registration link.
Required:Media Kit Membership with Tin Shingle. Join today.

Hello!

From 1-2pm EST, get in for Tin Shingle's Office Hours to go over your latest plans for publicity. This session is to read your draft email pitches, and think of reasons to pitch your #1 goal. We can also explore other media outlets that you need publicity in for validation or to reach a new audience.

BONUS: Katie is also a reporter, creative writer, and SEO specialist. She can see how your website can rank organically for very niche terms, that most likely brings in leads who want to pay for what you sell. Use her brain! Get on this call.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with theMedia Kit Membershipcan call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able toclick this link in our Community section of the website to get the private linkto call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY: Office Hours: Compartmentaling Your Time For Pitches; Writing The Best Pitch

Office Hours
Open Today

When: Wednesday, February 23th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Hello!

Hope you had a great Double 2 Tuesday yesterday! Today is Wednesday, and that means it's time for Tin Shingle Members to use their free pass for a group training session during this Office Hours TuneUp.

Talk with Tin Shingle's owner, Katie Hellmuth Martin, to get her opinion about how to get your business publicity. There are so many angles to be taken right now. Success will come down to:

A. Compartmentalizing your time, so that you stay laser focused on what to pitch, when.
B. What your pitch email to a media person says.

BONUS: Katie is also a reporter, creative writer, and SEO specialist. She can see how your website can rank organically for very niche terms, that most likely brings in leads who want to pay for what you sell. Use her brain! Get on this call.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Office Hours Recap Spotlight: The Allergy Chef And Her Filterable Recipe Database

Today was an open Office Hours session at Tin Shingle, which is small-group training for members of Tin Shingle.

Today I got to meet Kathlena, The Allergy Chef. Wow. Based on her own lived experience with many allergies and invisible conditions, she has learned how to eat safe food, and is committed to telling others how to do it as well.

She has very specific goals to be on TV, and has a plan for May, which is Food Allergy Awareness Month. Food is connected to mental health, and May is also Mental Health Awareness month!

What is VERY cool that she has made is a searchable recipe database for everyone to access. You filter out what you cannot eat, and a plethora of recipes is revealed to you, with details revealed to her membership. Give it a try here:

https://raise.theallergychef.com/advanced-recipe-search

A techie tool like this is great for pitching the tech media, like Marketplace Tech, one of my faves. Pitching a media outlet like Marketplace Tech means you need a tech angle. This database is the tech angle, and now she needs a timely hook, for why Marketplace Tech should cover this recipe database right now. Are there supply chain issues? Still COVID issues? What can she tie it to? These are the types of strategies we discuss in these small group training sessions.

Lots of great segment ideas she has. By coming to this Office Hours TuneUp, I get to connect brain-to-brain to cultivate this with her.

Join Tin Shingle today to access this benefit of membership.

TODAY! TuneUp Office Hours For Tin Shingle Members. Today's Message: Start local.

Office Hours
Open Today

When: Wednesday, February 16th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Let's get you some PR!
You got this!

Today is the day Members of Tin Shingle get to call in for a small-group strategy session with Tin Shingle's owner, Katie Hellmuth Martin.

On the brain now is how to build upon your media coverage to get the #1 Goal that you want. This means getting media coverage at the local level. The blog level. The expert level. You don't need these to land your #1 Goal spot, but the eyeballs who read about your business in the media can create new opportunities for you at other media outlets. A snowball effect can happen. But you need to reach out and go for it with a strategy.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY Wednesday: Tin Shingle's Office Hours 1-2pm EST

Office Hours
Open Today

When: Wednesday, February 9th
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

It's Wednesday!

TuneUp Wednesday. Use this space to get ideas on how to pitch a product, event, concept or your business as a feature. If you are promoting a policy change, big idea, or big story, we can discuss how you can do this with tools you have at the local and national levels. Think Board of Education Meetings, City Council Meetings, etc. These can provide lead-ins and timeliness to the article placement you seek.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.