Today was an open Office Hours session at Tin Shingle, which is small-group training for members of Tin Shingle.
Today I got to meet Kathlena, The Allergy Chef. Wow. Based on her own lived experience with many allergies and invisible conditions, she has learned how to eat safe food, and is committed to telling others how to do it as well.
She has very specific goals to be on TV, and has a plan for May, which is Food Allergy Awareness Month. Food is connected to mental health, and May is also Mental Health Awareness month!
What is VERY cool that she has made is a searchable recipe database for everyone to access. You filter out what you cannot eat, and a plethora of recipes is revealed to you, with details revealed to her membership. Give it a try here:
https://raise.theallergychef.com/advanced-recipe-search
A techie tool like this is great for pitching the tech media, like Marketplace Tech, one of my faves. Pitching a media outlet like Marketplace Tech means you need a tech angle. This database is the tech angle, and now she needs a timely hook, for why Marketplace Tech should cover this recipe database right now. Are there supply chain issues? Still COVID issues? What can she tie it to? These are the types of strategies we discuss in these small group training sessions.
Lots of great segment ideas she has. By coming to this Office Hours TuneUp, I get to connect brain-to-brain to cultivate this with her.
Join Tin Shingle today to access this benefit of membership.