Monday Motivation: Operating From Your Gift

Saw this quote of encouragement from Tamika D Mallory in the middle of so many Palestinian posts of developing news and devastation. It was very good to receive this calm reassurance for the moment. Thus, it is the inspiration for today's Monday Motivation for you.

If you have been on Tin Shingle's Instagram lately, you can see where we stand. Locally, because national and most local media is not reporting on much of anything having to do with Palestine, the facts which have all been recorded on video, from Palestinian children mourning their parents or siblings lost, to Israeli IDF military boasting about how many apartment buildings they can blow up in how many seconds, Tin Shingle's sister media company, A Little Beacon Blog, has been at the center of the Hudson Valley when it comes to producing this news coverage, which has been part of the inspiration pulling people out of their comfort zones and into the streets to protest, and speak at City Council meetings to get local ceasefire resolutions passed.

"When you operate in your gift..." was the part of the quote that called out the most. Less being the lead of the table - if you're even at a table! Some of you may work from the floor or standing over a client or in the isles of a store. Or you may be popping out of a moonroof!

Operating in your gift is a tapped in way to be. When operating from your gift, you are being at your most honest self with yourself. This can leave you quite grounded. Which is necessary for moving forward to do big things, or even the every day things to keep your business growing and surviving.

Maybe you had a soaring Sunday.

Maybe you had a sinking Sunday, where the chilling grip of failure creeped around your bones as the clocked ticked to the new week.

Maybe the clock ticking to the new week filled you with excitement, as it did us yesterday.

Maybe you experienced both soaring and sinking feelings at the same time.

Tamika's post reminds us to close our eyes, remember our gifts, and tap in down there. From there, we can rise up, reach out, and do what we need to do.

Before posting this quote, I checked with Tamika's Instagram posts to make sure she was posting about Palestine. That she wasn't silent on the issue. She has not been silent, and recently re-posted these sentiments of Linda Sarsour.

Pictured here is Tin Shingle's owner Katie standing out the top of her car waving the Palestinian flag while wearing the keffiyeh knotted in a traditional style for the head. As the creator and lead blogger for A Little Beacon Blog, she’s been Instagramming a lot, educating the local community. Posts on Palestine are right now the most popular and waited for over there.

While she had been imagining herself standing out of the car, that was just an image. Actually getting up out of the car was much different. Much more intimidating. Until one of her acquaintances approached her open window to tell her to "get this bomb out of the way!"

Being told her car is a bomb - which was an Islamaracist thing to say - was enough to pop her out the top of the moonroof. And there she remained for the rest of the parade. To many thumbs up of support, many cheers of "Yay!!," several personal DMs saying this was their favorite part of the parade, one "White Power Hamas!", one "Ireland Supports Israel!" which is sorely not true, and most recently, she was sent an anonymous pink post-it note to her home, telling her to "stick to forum" to which she responded in a video.

Operate from your gift.

You may discover new things that make it easier to do hard things.

TuneUp Office Hour Today Wednesday 1pm! Zoom Link is Here

When: Wednesday, February 28, 2024
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
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Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you didn't think were possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

See you soon!

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

2024 Editorial Calendar Template Has Dropped!

Tin Shingle 2024 Editorial Content Planner has dropped!

Contain your article ideas and coordinate with your team so that you can publish your own articles on your own website and social media channels. Publishing your own articles is crucial for your (Search Engine Optimization). Staying timely in what you publish will be easier with this Editorial Content Planner.

Get inspired with Tin Shingle's exhaustive list of National Days that TV, radio and social love for making content around a theme of the day.

HOW THIS LOCAL BLOGGER USES IT
A Little Beacon Blog is a hyper local blog covering Beacon, NY. The Publisher and Product Manager converted this Editorial Calendar to schedule all  their advertiser article content and Instagram posts.

HOW THIS INTERIOR DESIGNER CREATES CONTENT
Sounds like this designer, who was recently featured in Business of Home, could benefit from Tin Shingle's Editorial Calendar. Designer Susan Jamieson of the Bridget Beari Home Store in Richmond, VA tells the magazine how important her Instagram content is to her brand. She is making posts and Reels, and has a lot of ideas. Usually she plans for the day and gets more ideas from her reader's comments. If she catalogued her other ideas into Tin Shingle' template, then she'd never lose that spark.

HOW THE EDITORIAL CALENDAR WORKS
Created as an Excel document with 12 tabs - a tab for each month - every single day of the year visible to you very easily. Daily ideas are also included for each month, so you know when to plan for large holidays and tiny ones (ex: Make Up Your Mind Day).

FREE or $75: This Editorial Content Planner is free for Members of Tin Shingle. Activate your membership today to download this and all of our exclusively produced Templates.

FREE: If you are not a member, but purchased this template in the past, you are able to download this year's - and every year's - for free. Go here now to download the 2024 version.


INCLUDED WITH THIS 2024 EDITORIAL CONTENT PLANNER TEMPLATE

  • Organization: Article Assignment Slots for 12 Months, 365 Days Broken Down Into Weeks
    Every single day of the year is organized into 12 monthly tabs for your viewing and organizational pleasure.

  • Content Ideas: Over 250 Hot Topics & National Days for Instant Ideas for Fresh Content

  • Social Media + Newsletter Options: Dedicated columns to call out when you are sending a special newsletter to your customer base or subscriber list, and when you need to publish a social media post, and not necessarily publish an article to your news or blog section.

  • Who Does What: Tracking Who is Writing, Who is Making the Art, and Who is Posting the Article, and Socializing

  • Forever Access: Always have free access to next year's Editorial Planner Template

  • Free for All Access Tin Shingle Members: If you are an All-Access Pass Member of Tin Shingle, you automatically have free access to this Template. Just hit that Download button when you are logged in!


WHAT IT LOOKS LIKE

Updated Media Outlets and Contacts: December 2023

Being an education and empowerment platform for businesses, artists & makers, Tin Shingle is committed to sharing the voices of those who should be heard. If you follow us on Instagram, you have seen our recent posts dedicated to sharing media coverage out of Gaza in Israel. Today we share media outlets with a global eye on current events.

The Emmy and Peabody award winning GPS with Fareed Zakaria has aired on CNN since 2008. The Global Public Square helps you make sense of the world, with insights from Zakaria. He’s a regular CNN correspondent, a columnist for The Washington Post, and best-selling author.

Fareed’s Global Briefing, a daily digital newsletter, is one of the most widely read of CNN's newsletters around the world. His column for The Washington Post remains one of the longest-running for that newspaper. 

Host of Velshi and MSNBC Chief Correspondent, Ali Velshi is a trusted and influential voice in the media industry, with three decades of experience in covering and analyzing major political, economic, and social issues. He brings his expertise and passion for journalism to his weekend show, where he engages with diverse guests and perspectives, and provides in-depth and nuanced reporting on the stories that matter.

Ali Velshi has a global and multifaceted background, having been born in Kenya, raised in Toronto, and worked in various media outlets, including Al Jazeera America, CNN, and NBC News. He is driven by his commitment to inform, educate, and empower his audience, and to uphold the highest standards of journalistic excellence and integrity.

Tin Shingle Members will find contacts listed who are producers for both shows.

New Media Contacts Added

Lorraine Ali: Television Critic, The Los Angeles Times
From LinkedIn: Lorraine Ali is a television critic and media columnist with the Los Angeles Times. Ali joined the Times in 2011 as music editor and later served as TV editor for both print and digital platforms. Ali was Newsweek's music critic and then a senior culture writer from 2000 to 2010. Prior to Newsweek she was a senior critic with Rolling Stone and a Mademoiselle columnist. Her byline has appeared in a diverse roster of publications and digital platforms including The New York Times, GQ, The Hollywood Reporter and SPIN.

Aish Menon: Segment Producer, MSNBC Morning Joe
From LinkedIn: I've been a news producer for two years at stations in the Harrisburg, Pennsylvania market. I love being able to showcase and tell stories in a way that is captivating to audiences, while also providing them with the most important and necessary information. I love writing and working in a fast-paced environment, which is why I feel the news industry is perfect for me.

Dena Takruri: Senior Presenter/Producer, Al Jazeera
From LinkedIn: Dena Takruri is an award-winning journalist who is recognized for her bold and immersive reporting around the world, characterized by speaking truth to power and giving voice to those unheard. As Senior Presenter at AJ+, she hosts the docuseries "Direct From with Dena Takruri," which explores injustices, conflict, and turmoil impacting our world. Her show has been honored with a prestigious Peabody Award and two national Edward R. Murrow Awards. Dena is also the coauthor of "They Called Me A Lioness: A Palestinian Girl's Fight For Freedom," written with Palestinian activist written with Palestinian activist Ahed Tamimi.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through
Private Training.

Updated Media Outlets and Contacts: Back In The New York Groove

Inspired by The Kelly Clarkson Show relocating to New York City, our latest edition of Updated Media Outlets and contacts are based in The Red Apple.

For Season 5, The Kelly Clarkson Show has moved cross country from Los Angeles to New York setting up digs at Rockefeller Center, the home base for NBC. Universal. Clarkson recently shared on The Today Show she wanted to move back to the East Coast to be closer to her family and that even after 20 years, Los Angeles never quite felt like home.

Focusing on daytime talk, interviews, celebrity, and gossip; singer Kelly Clarkson offers heartwarming stories, live musical performances, games, and surprises.

WNBC’s New York Live Show is a daily lifestyle show giving viewers the best in all things New York such as food, fashion, beauty & lifestyle, Broadway, and local spotlights. Airs daily Monday through Friday at 11:30 am EST.

Tin Shingle Members will find contacts listed who are producers for the show.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through
Private Training.

Updated Media Outlets and Contacts

After 148 days, the Writer’s Guild of America (WGA) reached an agreement on September 26, 2023. Daytime and late-night talk show writers are getting back to work! And we at Tin Shingle are back with more Media Library updates to keep under your radar.

Breaking entertainment news, the latest celebrity gossip and pictures, E! News is your source for entertainment news, celebrities and pop culture.

E! is an American basic cable channel which primarily focuses on pop culture, celebrity focused reality shows, and movies, owned by the NBCUniversal Television and Streaming division of NBCUniversal, a subsidiary of Comcast.

The Miami Herald is an American daily newspaper owned by The McClatchy Company and headquartered in Miami-Dade County, Florida. Founded in 1903, it is the fifth largest newspaper in Florida, serving Miami-Dade, Broward, and Monroe counties. It once circulated throughout all of Florida, Latin America and the Caribbean.

Tin Shingle Members will find contacts listed who are producers for the show.

New Media Contacts Added

Education

Katia Parks: Education Reporter for The Baltimore Sun
From LinkedIn: KATIA PARKS is an Education Reporter for The Baltimore Sun. She graduated cum laude at Morgan State University with a B.S. in Multimedia Journalism, and have received a Keystone Media Award for their stories as a Public Safety Reporter at the York Daily Record.
She has experience reporting education, crime, public safety, press conferences, court trials, feature stories, and investigative reporting.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through
Private Training.

WGA Strike Pauses Some Daytime Talk Shows After Backlash

The ongoing WGA and SAG-AFTRA strikes are causing television programs, expecting to season premiere this month, to take a side on the picket line. First it was The Drew Barrymore Show, who initially announced they would start production without striking writers.

It did not take long for the backlash to come, including Barrymore being dropped as the host of the upcoming National Book Foundation awards. While she initially defended her position while issuing an apology, she backtracked a couple days later and announced on her Instagram that she is pausing the show.

The pushback from the unemployed writers and their supporters proclaiming that hosts should not be on television while their writers are on strike has struck a deep nerve and now shows such as The Kelly Clarkson Show, The Talk, and The Jennifer Hudson Show are following suit to avoid the PR nightmare. All of these shows were expected to return on September 18th. Now their expected return air dates are TBA.

Not all daytime talk shows are delaying their production. Programs such as Tamron Hall and Sherri, have returned on-air with no backlash or picket lines outside their studios, why? Neither show employs WGA writers. Most talk show hosts fall under SAG-AFTRA but under the Network Television Code contract which allows them to still appear on television while those under the Television/Streaming/Theatrical contracts cannot.

New Media Outlets and Contacts: Tamron Hall Show

New Media Outlets Update : Tamron Hall Show

While writers remain on strike, some daytime shows such as are putting a pause on the upcoming Fall season such as The Jennifer Hudson Show, The Drew Barrymore Show, and The Talk.

However, Tamron Hall is going ahead with season 5 this month and Tin Shingle has been updated. Tin Shingle Members will find contacts listed who are producers for the show.

 

New Media Contacts Added

Television

Talia Parkinson-Jones: Executive Producer for NBC’s “Today with Hoda and Jenna”
From LinkedIn: TALIA PARKINSON- JONES is a three-time Emmy and Gracie award winning Executive Producer, Showrunner, and Casting Director with over 20 years of TV and digital experience. She has a proven track record of increasing ratings, generating revenue producing content, and enhancing audience engagement on social media.

Education

Katia Parks: Education Reporter for The Baltimore Sun
From LinkedIn: I have experience reporting education, crime, public safety, press conferences, court trials, feature stories, and investigative reporting. I focus on the people of the community and what stories they may have. I believe that it is essential that the news organization and the community have a relationship.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

New Media Outlets and Contacts : Podcast Edition

New Media Outlets Update : Podcasts

Podcasts are a valuable resource in reaching target audiences and keeping them engaged. Tin Shingle has been working on adding more podcasts to the Media Outlet Library with a few listed below. While you’re in the listening mood, check out Tin Shingle’s sister podcast latest Barbie movie episode!

On Purpose with Jay Shetty podcast brings fascinating conversations with some of the most insightful people in the world straight to viewers all over the world. Listen to new episodes on Mondays and Fridays anywhere you get your podcasts. Live life today On Purpose!  Jay Shetty is an award-winning author, coach, and former monk. His purpose is to make wisdom go viral.

 

Side Hustle Pro is the first and only podcast to spotlight bold, Black women entrepreneurs who have scaled from side hustle to profitable business.  Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going-wherever and whoever you are. 

 

Becoming an Icon chronicles the lives of Latinx artists who have left an indelible mark through the sustained brilliance of their careers. This podcast brings you an exploration of various genre-defining stars, like Shakira, Jennifer Lopez, Bad Bunny and more, whose talent is so memorable that they surpass mere performers and ascend to the iconic level. Host Lillian Vazquez charts the paths and trails these unique artists have blazed on their way to global fame.

Tin Shingle Members will find contacts listed who are producers for the show.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Tin Shingle's Sister Podcast Releases Barbie Episode: The Barbie Movie Review

What started in Beacon, NY of the Hudson Valley expands at times to include national topics, Such as the Barbie movie. Tin Shingle’s owner, Katie Hellmuth, partners with podcaster Brandon Lillard on a podcast called “Wait, What Is That?” In this podcast, Brandon and Katie usually focus on hyper local issues. But, Brandon is a superhero geek and movie buff, and Katie was captivated in a surprisingly angry way by the Barbie movie, so they turned back on the microphones after too long a time to record this podcast.

Co-hosts Brandon and Katie explore the Barbie movie from their perspectives as a tall Black man who loves superheros, and a not as quite as tall blond white woman who just stepped off her own moving sidewalk. They munch on topics from the movie including why Kenergy was introduced at all; would this movie have grossed over a billion dollars had the Ken story not been explored?; could Irrepressible Thoughts Of Death Barbie have carried it on her own?; the background of the co-creator and star Margot Robbie and writers Greta Gerwig and Noah Baumbach; more exploration of Gloria’s (America Ferrera) character; and why Barbie wanted to see the gynecologist as soon as she decided to feel feelings and gain anatomy like a vagina in the Real World.

Additionally, these topics (and more) are covered:

  • Why was this movie all about Ken?

  • In the “I’m Just Ken” song, was it okay that he was singing about his “blond fragility?” Was that a spoof off the now trending term “white fragility” and if so, does that weaken the term “white fragility?” Why or why not?

  • Why did the writer Greta Gerwig, who is known for her quietly fierce and poetic style of female centered character studies, insist that her life partner Noah Baumbach, known for an absurdist style compared to Wes Anderson and Woody Allen, co-write the movie?

  • Would the movie have grossed over a billion dollars, placing Greta Gerwig as the first female director to have solo directed a movie, if Kenergy had not taken over? Could Irrepressible Thoughts of Death Barbie have carried it?

  • But was it refreshing and necessary to see male vulnerability and explore unrealistic expectations?

  • What happened to Gloria’s (America Ferrera) Irrepressible Thoughts of Death Death Barbie?

  • Why wasn’t Gloria financially rewarded for her high grossing concept of Ordinary Barbie?

  • Why did Gloria propose Ordinary Barbie to the CEO instead of the darker Barbies she was drawing?

  • Why was Barbie dressed down wearing pale yellow and flat hair by the end?

  • Why was going to the gynecologist the first thing Barbie did in the real world? Was it because she now had a real vagina and feelings and wanted to feel and explore them?