Private Office Space In Tin Shingle's Co-Work Space Complete!

Ladies and Gents and Everyone! The new Private Office of the Tin Shingle Work-Space! Furniture from @pier1. Fabric art from @beetleandfred. Floral arrangement by Beacon’s @floragoodtimes .

We are now in dried flowers stage. But can open probably after @katiejamesinc finishes writing the @alittlebeacon blog weekend newsletter. Because the next step is explaining how it works and how you can use it. Eee! Meanwhile, Katie is working from here today for the first time - legit - because she is office-less while a business retreat occupies her normal office at A Little Beacon Space for the next two days. Yay all around!

Dried Flower Arrangements For Tin Shingle's Co-Work Space

Adding in a few final touches to make Tin Shingle’s Co-Work Space so comfy cozy that you will never want to leave! Today, we got to go through the big back door of @floragoodtimes and got the perfect dried flower arrangement. Now we need a big arrangement to cover a white blank wall in the private office of our new Co-Work Space…

More to come!

Private Office Inside Tin Shingle's Co-Work Space

Have you checked out Tin Shingle’s Co-Work Space yet?! It is located in the lower level of the Telephone Building right on Main Street!

We are so close to completing the space and these lovely plum chairs from Pier 1 couldn’t be a better addition to this comfy cozy space! We picked them up from the store, and assembled them here right in the new Co-Work Space . This is the private office available for small group meetings . Don’t you want to sit in this chair?!? You have our permission to drape your legs over the side of it. Maybe take off your shoes too…

Editorial Content Planner

Things get crazy this time of year! Get organized by simplifying your own Editorial Content Planner. It could look just like ours at Tin Shingle. Simply move down and around articles as needed.

Tin Shingle’s 2020 Editorial Content Planner is available now on our website! Once purchased, you get lifetime access to updates and new year’s. Tin Shingle Media Kit Members get it for free. Yay!

IT'S HERE! 2020 Planner For Your Editorial Content Plans

Tin Shingle's 2020 Content Planning Template Is Ready!

Dear Business Owners:
Your plan-ahead solution is here! You and your team can use Tin Shingle's 2020 Content Planner's 12 Month template. Organized by weekly segments of when you are going to publish an article on your own website, or launch a timely social media campaign to ride in those hashtags, getting inspiration for great ideas will be easier.

This planner is used in Tin Shingle's monthly TuneUp series, "What To Pitch The Media This Month" as it helps you plan ahead and know where the print media (magazines) are in their publishing cycles, and where the broadcast media (TV) is in for their schedule.

How It Works

Organized by weeks in the month, with a line for every single day. Coupled with national themes for that month to help you stay relevant. We found a few new fun themes.
Sample of National Celebration Themes In This Collection:

• National Bald Is Beautiful Day

• Keep Kids Creative Week

• World Space Week

• America Recycles Day

• Parks and Recreation Month

• Go Skateboarding Day

• Take Back The Lunch Break Day

• Take Your Dog To Work Day

• Make Up Your Own Holiday Day

Knowing The Themes Is Great For:
1. Random ideas for content.
2. TV pitches, because broadcast media loves random excuses to feature things on TV, like National Doughnut Day or National Puppy Day (excuse to bring puppies on TV!).

How To Use It

Download this template. It is a color-coded Excel file with Worksheets devoted to each month of the year. Upload it to your Google Drive and Share it with your team, for updating on the go and whenever an idea hits you.
FREE: This template is Free for Tin Shingle's Media Kit Members.
FREE UPDATES: If you have purchased this in the past, you get this new 2020 edition for free!
ONE-TIME PURCHASE: If you're not a Media Kit Member, you can purchase this and have lifetime access to updates.

Just Added: 2020 Editorial Calendars for Shape, Galerie, and Hudson Valley Magazine

And the list goes on! We’re collecting the 2020 Editorial Calendars from regional and national magazines, and slicing and dicing them into our Editorial Calendar Collection for our Media Kit Members to search through in order to find relevant ideas. Here are a few of the latest additions:

Galerie Magazine

New to our database, Galerie is a fairly new publication (circa 2016) targeted towards an audience passionate for art and design. Covering topics like art, interior design, architecture and more, they also focus on artists and artistic destinations. 

DEADLINE COMING UP: Destinations, Artful Home

Shape Magazine

As the #1 women’s fitness magazine, Shape was founded by Christine MacIntyre in 1981. According to The Wall Street Journal, back in 2015, it was announced that Shape was to absorb Fitness Magazine. Shape aims to motivate the nurturing of the body and brain.

DEADLINE COMING UP: The Adventure Issue, All About Body

Hudson Valley Magazine

Hudson Valley Magazine holds a special relevance for us - this award winning monthly publication highlights the best of New York State’s Hudson Valley, which is where Tin Shingle is based. Featuring the best of the Hudson Valley’s nightlife, cuisine, shopping, real estate, and businesses.

DEADLINE COMING UP: Local Travel, Free Things to Do This Summer

These Are Just A Little Teaser Of Editorial Calendar Themes!

 Tin Shingle’s Editorial Calendar Collection is in constant growth!  These broad themes are a small sample, just for you to see what is on the docket for this upcoming year. The most important thing for you, however, is to pitch into the theme now - time keeps marching on and you want to stay relevant in your ideas for why a magazine writer or editor may feature your business.

Members of Tin Shingle with the Media Kit Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

Pitch This: The Mother's Day Gift Guide Ideas You Should Pitch In November

During our last PR challenge meeting, we refined a pitching angle for one of the Tin Shingle Media Members who has big goals and a long list of magazines they want to pitch. The easiest way to write a good pitch is to pick 1 magazine at a time, pick it apart for openings, and pitch it.

Through this process, we realized that the Tin Shingler had not one, but TWO pitching opportunities right now - in November - to hit. Working with our Time Zones approach, which is when we realize that even though it’s winter right now, magazines are working on spring, we were thinking two approaches:

• Timely: What time of year is it that the editorial team is working on? This PR Challenge meeting was in mid-November, so we were thinking April. We looked at Tin Shingle’s Editorial Calendar Collection for magazine they were targeting - Shape. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. Keep in mind, this is not the same Time Zone that TV, Blogs, Weekly and Regional Magazines are working on. Pitching Mother's Day would be too early.

• Gift Guide! "Great Scott!" Katie cried, during the PR Challenge call. "It's Mother's Day Gift Guide Pitching Season! You have 2 opportunities right now!"

What Are The Next Steps For This Business?

Now the Communications Director and the Business Owner of this business had two homework assignments:

1. Pitch Shape for the story angle we discussed, or that they have brainstormed.

2. Pitch other magazines for Mothers Day Gift Guide ideas!

Which brings us to this article for you: You've got homework too. Pitching those Mothers Day Gift Guides! If there are any still open.

You're not going to blanket pitch (aka sending 1 pitch to the same 20 outlets). No no no. You are going to specialize each of these Gift Guide Ideas for the right magazine.

Example: You wouldn’t pitch the same Gift Guide idea to Bust that you would to Shape (if either of those usually even has a Mothers Day Gift Guide).

How You're Going To Pitch Mother's Day:

• Listen to the Tin Shingle TuneUp on it. Media Members get to stream it for free any time.

• Listen to another Tin Shingle TuneUp about writing an amazing pitch.

• Think of a really catchy Gift Guide theme. Yeah, that's right! Pitch the really cool idea of a theme you have!

• Make that pitch really short. Quick intro, followed by bullet points about your product.

• Pick 1 product. Not your entire line, or your entire company at large.

• Don't leave it for the editor to dig through your website to find the perfect gift idea. Be on point. Deliver it to them.

Here are 15 Mothers Day Gift Guide Ideas for you to take and use!

• Gift Ideas for the Over-Scheduled Mom

• Gift Ideas for the New Mom

• Gift Ideas for Soccer Moms

• Gift Ideas for Dance Moms

• Gift Ideas for Busy Moms Who Don't Make Dinner

• Gift Ideas for Moms Who Still Make Dinner

• Gift Ideas for Moms Obsessed With Slow Cookers

• Gift Ideas for Gluten Free Families

• Gift Ideas for Crafty Moms

• Gift Ideas for Moms Who Returned To Work

• Gift Ideas for Moms Who Returned To School

• Gift Ideas for Moms Who Run Their Own Business

• Gift Ideas for Moms in Mourning

• Gift Ideas for Fitness Obsessed Moms

• Gift Ideas for Moms Who Are BFFs Through Their Kids

Where To Get More Help and Ideas

Talk about what kind of media coverage you are trying to get with other Tin Shingle Members in our Community Forum. This is a private forum on our website, and is a supportive and safe space. Tin Shingle’s Media Membership was created for business owners, artists and makers who are getting the word out about their business.

This Is A Great Guy Gift Guide, But…

This suction cup 30-second coffee maker cup pictured here looks like a must-buy dad gift. For a dad who likes to look like he is modern with something, so tries the latest drip or press coffee methods. Wired Magazine is always good for undiscovered, innovative ideas.

Want to know what gift guide is the hottest right now though? Find out in tomorrow’s newsletter. The signup is on our home page it in the side column!

[PR] TuneUp: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

TODAY: PR Challenge Meets Online For 2nd Session

PR Challenge
Members-Only TuneUp

When: Wednesday, November 20th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Membership with Tin Shingle. Start it today.

This PR Challenge is a Private, Small-Group TuneUp for Media members of Tin Shingle. We are able to connect together in person via video conference call. Both Thanksgiving and Christmas happen during this PR Challenge, so the 4 session dates are set to accommodate those vacation days. If you want to join in on these Private TuneUps, activate your membership at www.tinshingle.com/membership

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media.

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, November 13, 2019, 12pm-1pm
Wednesday, November 20, 2019, 12pm-1pm
Wednesday, December 11, 2019, 12pm-1pm
Wednesday, December 18, 2019, 12pm-1pm

CALL-IN DETAILS
When you are logged into your Media Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

To activate your Tin Shingle Media Membership, click here.

PS: We will be broadcasting this from Tin Shingle's new Media Room in our new co-work space! Special Co-Work Memberships will be available soon should you need to come out to work in a beautiful space in the Hudson Valley of New York, or need a place to record a webinar or podcast. Keep it tuned to our blog, newsletter and Instagram for updates!