Tin Shingle’s Blog Of All The Latest in Media, Money, Your PR and Marketing Strategy and Life as a Small Biz Owner
Big visionaries behind small businesses share their insights and experiences in this series of Tin Shingle! Kate Perna of Inner Beauty Effects is a Media Member of Tin Shingle. She shares how she created a space to converse the ideas of beauty, how it has evolved, and when we feel the most beautiful all from the stairway of Atlas Studios in Newburgh, NY.
Read more of “Redefining Beauty At Our Pop-up Storytelling Studio”.
At all times of the year, we are reaching out to magazines for their Editorial Calendars. While these may change throughout the year, they generally remain consistent. The Fall is when the biggest releases happen - all the way into January for the following month’s broad-theme editorial directions at the print publications.
This week’s editorial calendar update includes the following industries: DIY, Home & Garden, Weddings, Business, Health, Automotive, and Lifestyle! Are you ready? Let’s go!
Focusing on homes, cooking, gardening crafts, healthy living, decorating and entertaining, Better Homes & Gardens (BHG) is one of the best selling magazines in the United States. Get decorating ideas, DIY projects, recipes, entertaining tips and more!
UP NEXT IN THEIR EDITORIAL CALENDAR: The Style Maker Issue 10th Anniversary!, The Escape Issue
UP NEXT IN THEIR EDITORIAL CALENDAR: Growing and Using Herbs, Small-space Decorating
Popular Mechanics features automotive, home, outdoor, electronics, science, DIY, technology, inspiring and instructing readers, helping them navigate the modern world. Also featured are military topics, aviation, transportation, space, tools and gadgets.
UP NEXT IN THEIR EDITORIAL CALENDAR: Science of Adventure, The Science of Play
Bridal Guide is a comprehensive bridal and wedding source for the modern practical bride. Topics include wedding-planning trends, fashion, honeymoons, registry advice, dresses, beauty tips, etiquette and more!
UP NEXT IN THEIR EDITORIAL CALENDAR: Style Issue, The Ultimate Planning Issue
A national magazine that focuses on the American South, Garden & Gun highlights the culture, food, music, art, literature, sport, ideas and lifestyle.
UP NEXT IN THEIR EDITORIAL CALENDAR: The Travel Issue, Food
An American publication, Health focuses on women’s health, with topics such as diet, mental health, relationships, stress, recipes and exercise.
UP NEXT IN THEIR EDITORIAL CALENDAR: Be Clean and Green, Work It Out
An American business magazine, Inc. publishes about small businesses and start ups, offering advice, tools and services to help your small business grow.
UP NEXT IN THEIR EDITORIAL CALENDAR: - Best Workplaces, Up Next
These Are Only A Small Sampling Of Editorial Calendar Themes!
Tin Shingle’s Editorial Calendar Collection is undergoing major growth these last few months of the year! These are a small scattering, just for you to see what types of topics will be highlighted this upcoming year.
Members of Tin Shingle with the Media Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.
All editorial themes are provided by the publication and are subject to change.
As always, send in media contact or editorial calendar requests to member@tinshingle.com
Some exciting news as we come to the year’s end! 2020 Editorial calendars have begun rolling in! We have been hard at work combing the internet for industries beyond fashion, food and fitness! Did you know there’s an entire publication devoted to parking??? And hunting dogs??? Keep your eyes open for those and more industries such as Medical (Pharmaceuticals, Nursing, Pediatrics et al), Agriculture/Farming, Home Improvement (think BobVila.com and his contemporaries), Sports, Cable (yes, an entire publication devoted to the workings of cable TV!) and so much more!!
This week we’ve found the following calendars spanning across SEVEN industries!
BEER - The Beer Connoisseur
Rated the best beer magazine of 2018 by Feedspot.com, The Beer Connoisseur covers news, people, food, travel, beer (obviously!) and beer trends, reviews and more! In January 2019, they have added a new annual print edition called The Beer in Review. It celebrates the top beer and breweries of the year and focuses on upcoming trends.
Editorial planning for now: Top 200 Beers of 2019, The Travel Issue
TRAVEL - Alaska Beyond Magazine
Alaska Beyond Magazine aims to be the best travel, lifestyle and business publication covering the Alaska Airlines route system, designed to entertain and inform the passengers of Alaska Airlines. They reach more than 3.8 million travelers every month in close to 115 destinations.
Editorial planning for now: Oregon Revealed, Best of California
HEALTH - Women’s Health
Women’s Health is your source for health news, advice on nutrition, weight loss, sex, fitness and more. Published 10 times a year with a circulation of 1.5 million, they feature a celebrity on the cover every month as an example of health and wellness.
Editorial planning for now: The Naked Issue, The Joy Issue
FOOD - Whole Foods Magazine
Published monthly for over 35 years, Whole Foods Magazine is a trade magazine focusing on informing those in the food and natural products industry how to improve their business and feature length articles covering new product categories, industry news, and insights.
Editorial planning for now: Pet Health, Plant Based Omegas
INTERIOR DESIGN- House Beautiful
First published in 1896, House Beautiful is an interior design publication focused on decorating and home making.
Editorial planning for now: The Kitchen Issue, Design School
ATHLETICS / SPORTS - Athletic Business
For over 40 years, Athletic Business is the resource for athletic, fitness, sports and recreational professionals. Featuring in-depth articles, interviews, news, videos and photos, Athletic Business reaches an audience ranging from schools and colleges to professional sports teams.
Editorial planning for now: Aquatic Design Portfolio, NIRSA Show Preview
ENTERTAINMENT - American Theatre Magazine
As the national monthly magazine for the American professional non-profit theatre, they aim to provide news, features, artist interviews and editorials about the state of American theatre.
Editorial planning for now: Off-Broadway, Spotlight on Playwriting Training
These Are Only A Small Sampling Of Editorial Calendar Themes!
Check out Tin Shingle’s Editorial Calendar Collection, which is ever growing. These are a small handful, highlighted for you to see what you need to dive into for the upcoming year..
Members of Tin Shingle with the Buzz Building Membership have instant access to all of our editorial calendars. All searchable by Title and Area of Interest. Browse through and let your inspiration take hold!
All editorial themes are provided by the publication and are subject to change.
As always, send in media contact or editorial calendar requests to member@tinshingle.com
Tin Shingle only offers this sale once a year - for a few days only - and tomorrow is the LAST DAY! So, get it now!
20% off the 6 month All Access Pass (Great Deal)
Normally $750, today get it for $600
Get 1 month free.
25% off the 12 month All Access Pass (Best Deal)
Normally $1,500, today get it for $1,125
Get 2 months free.
Tin Shingle is designed for business owners, artists and makers who are getting the word out about their business.
When put your business out there, you need different levels of support and training at different times. Resources are designed to empower you and spark new ideas.
MEDIA CONTACT IDEAS + EDITORIAL CALENDARS
Media Contacts - Over 3,000 media contacts from Magazines, Newspapers, TV, Bloggers, On-Air Experts and Contributing Writers
Editorial Calendars* - over 100 magazine titles so you know where a magazine's cycle is right now (we have even more specialty titles coming)
*Please note: 2020 Editorial Calendars are being released right now by the magazines, and Tin Shingle is collecting them to publish to the website.
Planners + Templates - Includes the Content Planner, Media Outreach Tracking Sheet, SEO Tracking Sheet, and others
COMMUNITY
When you're getting the word out about your business, you need the wind beneath your wings! You need support. Tin Shingle is there for you. Our membership and our leaders.
Community Boards
Give and get support on Tin Shingle's private forum on our website.
Pitch Whisperer
The most popular thread in our Community Forum. Submit your pitch for us to review before you send it.
Instagram Hashtag Cheat Sheets
Brainstorming help when you need good hashtags to swim in. If you're not having success in Instagram, then you're not using the right hashtags. There are so many clever ones you may not have considered!
Discounted Private Training
You've got direct access at the Community Level, but if you want personal attention on your campaign planning and execution, you've got a discount on Private Training Sessions ($350/hr). Get it for $250/hr
DIRECTORIES
Promote your business on Tin Shingle's website in our directories:
Business Directory
Press Portfolio:
Promote the PR hits you got! Publish them here!
Shopping Guides
Add your products to our theme-based Shopping Guide!
TUNEUPS: GROUP CHALLENGES + REPLAYS
Stream over 270 TuneUp Replays anytime you want.
Love the live TuneUps? Stream them whenever you want. Topics include PR, Instagram, Facebook, Newsletter Strategy, Interviews with inspiring business owners, and more.
PR + SEO Challenges: Every other Wednesday, the TuneUp is closed to be members-only. It's a small group strategy session on your get-the-word out needs. Give and get support from other members, and from Tin Shingle's owner and publisher, Katie.
We're going to be out enjoying life on Black Friday (and probably broke after hitting a few Black Friday sales), and suspect you will be too!
We're hosting our Black Friday Sale now - on Halloween Weekend! For the Spooky Savings!
Tin Shingle only offers this sale once a year - for a few days only - Black Friday Halloween Weekend!
After this Halloween Weekend, this deal will be gone like a ghost, so get it now!
20% off the 6 month All Access Pass (Great Deal)
Normally $750, today get it for $600
Get 1 month free.
25% off the 12 month All Access Pass (Best Deal)
Normally $1,500, today get it for $1,125
Get 2 months free.
Tin Shingle is designed for business owners, artists and makers who are getting the word out about their business.
When put your business out there, you need different levels of support and training at different times. Resources are designed to empower you and spark new ideas.
MEDIA CONTACT IDEAS + EDITORIAL CALENDARS
Media Contacts - Over 3,000 media contacts from Magazines, Newspapers, TV, Bloggers, On-Air Experts and Contributing Writers
Editorial Calendars* - over 100 magazine titles so you know where a magazine's cycle is right now (we have even more specialty titles coming)
*Please note: 2020 Editorial Calendars are being released right now by the magazines, and Tin Shingle is collecting them to publish to the website.
Planners + Templates - Includes the Content Planner, Media Outreach Tracking Sheet, SEO Tracking Sheet, and others
COMMUNITY
When you're getting the word out about your business, you need the wind beneath your wings! You need support. Tin Shingle is there for you. Our membership and our leaders.
Community Boards
Give and get support on Tin Shingle's private forum on our website.
Pitch Whisperer
The most popular thread in our Community Forum. Submit your pitch for us to review before you send it.
Instagram Hashtag Cheat Sheets
Brainstorming help when you need good hashtags to swim in. If you're not having success in Instagram, then you're not using the right hashtags. There are so many clever ones you may not have considered!
Discounted Private Training
You've got direct access at the Community Level, but if you want personal attention on your campaign planning and execution, you've got a discount on Private Training Sessions ($350/hr). Get it for $250/hr
DIRECTORIES
Promote your business on Tin Shingle's website in our directories:
Business Directory
Press Portfolio:
Promote the PR hits you got! Publish them here!
Shopping Guides
Add your products to our theme-based Shopping Guide!
TUNEUPS: GROUP CHALLENGES + REPLAYS
Stream over 270 TuneUp Replays anytime you want.
Love the live TuneUps? Stream them whenever you want. Topics include PR, Instagram, Facebook, Newsletter Strategy, Interviews with inspiring business owners, and more.
PR + SEO Challenges: Every other Wednesday, the TuneUp is closed to be members-only. It's a small group strategy session on your get-the-word out needs. Give and get support from other members, and from Tin Shingle's owner and publisher, Katie.
We interrupt this regular Wednesday schedule of TuneUps to tell you that the research team here at Tin Shingle is having an exciting planning meeting about bringing you Editorial Calendars from magazines for 2020.
October and November is Editorial Calendar Season for us here at Tin Shingle. During the course of the year, we research back 2 years to predict the following monthly topics for magazines who tend to not make their broad-theme editorial calendars public until it's too late for you to pitch editorial.
For those magazines who do make public their actual editorial calendars for the following year, that would happen now. Our Editorial Calendar Researcher, Yvonne, has been hard at work sleuthing for these, and is delivering her findings at today's meeting.
Maybe, just maybe, we'll turn on an InstaStory and tell you about it in person. So watch our Instagram for that. Otherwise, watch this newsletter space and our Blog for announcements to which new Editorial Calendars have been published to the PR Center for business owners, artists and makers with Media Memberships to Tin Shingle.
Tin Shingle’s Media Contact Idea Center is to help you find the needle in the haystack of what person might be a great fit to feature your business. And there isn’t just one angle. There are an infinite amount! All you need are the ideas of why a writer or producer would want to feature this one thing about your business right now. Even if right now is in 6 months from now (for the print magazines who work that far in advance).
Our favorite thing to do is to write a pitch specifically for a certain person. Tin Shingle hardly ever recommends blanket-pitching the media. Blanket-pitching means to send the same pitch to 10 people, or even to 3 people. If you’re not writing a crafted pitch, then it can very easily get ignored. Why ignored? Because it’s not immediately clear from the pitch why this idea would appeal to those readers or viewers.
Now then. The traditional way in PR is to blanket-pitch. It is more efficient - in theory - to write 1 pitch and blast it out everywhere. Sure. If you like throwing spaghetti at the wall to see what sticks :)
Below is a short list of people who have recently been updated in Tin Shingle. We double check on people to see that they are still at a media outlet, and maybe add an Area of Interest idea, or an Instagram handle. Currently, we are focusing on CBS news properties, but if you are a Tin Shingle Media Member with a request, we can prioritize your request and dig in.
In our database, you can search by a person’s name, media outlet name, or area of interest (our favorite part). Area of Interest is great for if you hadn’t thought of an outlet before. You can see the details for these people when you are logged into your Media Member account at Tin Shingle. Learn more about how to activate that here.
Maite Amorebieta
Maite is a Producer responsible for editorial and creative content, including breaking news, special coverage and in-depth stories. Conceives, pitches, produces, and writes enterprise pieces for broadcast, including investigative, political, and features segments. Oversee all aspects of field production, editing, and scripting. Previously a producer for Fareed Zakaria GPS, and an Associate Producer for Dateline, specializing in investigative stories.
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance, Education
Sarah Huisenga
Sarah is a Senior Producer for “CBS This Morning.”
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance, Education
Erin Horan
Erin is a producer at “CBS This Morning.”
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance
Adam Verdugo
Adam is a Senior Producer who oversees all news and talent bookings for the broadcast. Previously, he was based in Los Angeles and headed up the west coast operations for the network's award-winning morning show where he also spearheaded the program's coverage of major entertainment award shows. Prior to joining CBS, Verdugo was the Senior Producer for NBC's Meet the Press, the top Sunday public affairs program.
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance
Alvin Patrick
Alvin is a Senior Producer who produces stories with CBS News Special Correspondent James Brown, across all CBS News network shows and platforms - including 60 Minutes, CBS Evening News, 48 Hours, Sunday Morning, CBS This Morning, Face The Nation and CBSN streaming network. Patrick was appointed to the Marist Board of Trustees. Should you pitch him 1 pitch for all of these outlets? No, and here’s why.
Areas of Interest: Features, News Features, Lifestyle, Sports, NFL, Football
Don’t see your Area of Interest listed here? Fear not! Don’t wait for the interest to come to them - pitch a person something relevant to what would work for their audience, and follow through. If you are pitching something about CBD, for instance, and you don’t see that listed here, it doesn’t mean you can’t pitch.
It’s your opportunity to educate someone about an important issue that matters to their audience.
Calaveras County Sherrif’s Department found automotive writer Davey G. Johnson’s (nee David Gordon Johnson) body in the Mokelumne River on June 20th, 2019. Missing since June 5th, it is presumed he is a victim of accidental drowning and foul play is not suspected. (Car and Driver)
His girlfriend, Jaclyn Trop, said she last heard from Johnson early June 5th when he replied to her text saying the roads were icy and that his phone and laptop had run out of power. A few hours later, Johnson texted a photo of himself in a creek to a friend.
He was heading home after test driving a motorcycle for two days in California and Nevada to write an article for Motorcyclist magazine. The motorcycle was found at a rest stop on Friday, and his clothes, cellphone and laptop were found the following day a few feet from the river. (New York Post)
The river was at high flow, moving at 35 mph. According to officials, due to the massive snowpack melting, pouring water into the rivers and creeks, the state’s waterways are running very cold.
Davey G. Johnson’s obituary can be found at Car and Driver.
Tin Shingle has updated our Media Contact Idea Center to reflect this. His name remains in the list for those looking to pitch him but did not know about his passing. Bless.
Some sad news to report from CBS this week: Producer Katherine “Katy” Textor passed away at the age of 45 from cancer on June 14th, 2019 at New York-Presbyterian Hospital in Manhattan. She was best known for her collaboration with Morley Safer on nearly all of his reports from 2004 until his retirement in 2016. (Deadline)
Textor began her time at CBS in 2003. She was previously a producer for the White House at ABC News, worked for their documentary department, and reported on the Bush-Gore 2000 presidential race.
Her dedication to Safer’s work kept him on air until shortly before his death. Over the 12 years she’d worked for him, she helped produce many high profile features and investigations. The most notable of those was the first interview with Ruth Madoff in 2011, 3 years after her husband Bernie was arrested for turning his wealth management business into a Ponzi scheme.
Other memorable stories include the investigation of Dr. Ann Pou who was accused of administering lethal injections to patients during the aftermath of Hurricane Katrina, a story on the discovery of a billion-dollar art hoard in the apartment of Adolf Hilter’s art dealers, and the Theranos blood-testing machine fraud.
Textor is survived by her husband Colin Farmer and two children, Riley and Will. She is also survived by her parents, brothers and their families.
Her memorial service was held on June 20 at Madison Avenue Presbyterian Church in Manhattan.
Tin Shingle has updated our Media Contact Idea Center to reflect this. Her name remains in the list for those looking to pitch her but did not know about her passing. Bless.
It’s official. Thanksgiving prep has begun.
In terms of your getting the word out - if you are reading this issue of Bon Appetite Magazine and you wish your business could have been featured there, know this: the editors and writers were putting it together in July. Yeah.
Want to re-train your brain to think like a magazine producer so that you know when to pitch them at the right time? Subscribe to Tin Shingle’s newsletter. We send you tips like this throughout the year!
