TODAY: Open Office Hours at Tin Shingle

Office Hours
Open Today

When: Wednesday, March 2nd, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this pageto get the registration link.
Or, if you're a Tin Shingle Member and are already logged in,click here to get the special registration link.
Required:Media Kit Membership with Tin Shingle. Join today.

Hello!

From 1-2pm EST, get in for Tin Shingle's Office Hours to go over your latest plans for publicity. This session is to read your draft email pitches, and think of reasons to pitch your #1 goal. We can also explore other media outlets that you need publicity in for validation or to reach a new audience.

BONUS: Katie is also a reporter, creative writer, and SEO specialist. She can see how your website can rank organically for very niche terms, that most likely brings in leads who want to pay for what you sell. Use her brain! Get on this call.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with theMedia Kit Membershipcan call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able toclick this link in our Community section of the website to get the private linkto call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY: Office Hours: Compartmentaling Your Time For Pitches; Writing The Best Pitch

Office Hours
Open Today

When: Wednesday, February 23th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Hello!

Hope you had a great Double 2 Tuesday yesterday! Today is Wednesday, and that means it's time for Tin Shingle Members to use their free pass for a group training session during this Office Hours TuneUp.

Talk with Tin Shingle's owner, Katie Hellmuth Martin, to get her opinion about how to get your business publicity. There are so many angles to be taken right now. Success will come down to:

A. Compartmentalizing your time, so that you stay laser focused on what to pitch, when.
B. What your pitch email to a media person says.

BONUS: Katie is also a reporter, creative writer, and SEO specialist. She can see how your website can rank organically for very niche terms, that most likely brings in leads who want to pay for what you sell. Use her brain! Get on this call.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Office Hours Recap Spotlight: The Allergy Chef And Her Filterable Recipe Database

Today was an open Office Hours session at Tin Shingle, which is small-group training for members of Tin Shingle.

Today I got to meet Kathlena, The Allergy Chef. Wow. Based on her own lived experience with many allergies and invisible conditions, she has learned how to eat safe food, and is committed to telling others how to do it as well.

She has very specific goals to be on TV, and has a plan for May, which is Food Allergy Awareness Month. Food is connected to mental health, and May is also Mental Health Awareness month!

What is VERY cool that she has made is a searchable recipe database for everyone to access. You filter out what you cannot eat, and a plethora of recipes is revealed to you, with details revealed to her membership. Give it a try here:

https://raise.theallergychef.com/advanced-recipe-search

A techie tool like this is great for pitching the tech media, like Marketplace Tech, one of my faves. Pitching a media outlet like Marketplace Tech means you need a tech angle. This database is the tech angle, and now she needs a timely hook, for why Marketplace Tech should cover this recipe database right now. Are there supply chain issues? Still COVID issues? What can she tie it to? These are the types of strategies we discuss in these small group training sessions.

Lots of great segment ideas she has. By coming to this Office Hours TuneUp, I get to connect brain-to-brain to cultivate this with her.

Join Tin Shingle today to access this benefit of membership.

TODAY! TuneUp Office Hours For Tin Shingle Members. Today's Message: Start local.

Office Hours
Open Today

When: Wednesday, February 16th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Let's get you some PR!
You got this!

Today is the day Members of Tin Shingle get to call in for a small-group strategy session with Tin Shingle's owner, Katie Hellmuth Martin.

On the brain now is how to build upon your media coverage to get the #1 Goal that you want. This means getting media coverage at the local level. The blog level. The expert level. You don't need these to land your #1 Goal spot, but the eyeballs who read about your business in the media can create new opportunities for you at other media outlets. A snowball effect can happen. But you need to reach out and go for it with a strategy.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY Wednesday: Tin Shingle's Office Hours 1-2pm EST

Office Hours
Open Today

When: Wednesday, February 9th
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

It's Wednesday!

TuneUp Wednesday. Use this space to get ideas on how to pitch a product, event, concept or your business as a feature. If you are promoting a policy change, big idea, or big story, we can discuss how you can do this with tools you have at the local and national levels. Think Board of Education Meetings, City Council Meetings, etc. These can provide lead-ins and timeliness to the article placement you seek.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Pitch Tip: Pitching A Detail Story During A National Trend - That Won't Get Forwarded To The Ad Sales Department

One of the most heartbreaking statements I heard from a client when I suggested she pitch an event or trend to her local media (newspaper or TV) was: “They only want me to advertise. I’m not doing it.” The client was a stenography school. She hired Tin Shingle for SEO (Search Engine Optimization) services, which for us means creative writing that targets keywords and ranks highly in SEO for certain terms. This organic SEO usually brings solid leads who are likely to convert to new customers.

Our SEO work made her school catch the attention of many, so much so, that the head of her trade association asked her to turn it down, because their member schools were wondering why the same level and quality of marketing wasn’t being done for them. But - she refused to invest in PR - burned by that answer of “You can buy an ad!” by a local media producer.

There is a very clear reason for receiving that dreaded answer: the pitch was wrong.

That’s it! Re-craft that pitch, and you’ll hook the local or national publisher or producer.

In this Pitch Tip Video, I explain how to do this, using a music industry example. The live music industry has not recovered from the ongoing pandemic. There are many musicians who are doing back-bends just to get to a gig, let alone get promotion for it. Yet, the news-cycle is thick with other compelling stories.

Simply pitching that someone is playing at a venue is not enough. It never was. Including all of their accolades and praises might get the musician a feature, if the Art Editor has nothing else on their plate. if you want to rise above and cut into the already assigned articles, you would add details to the pitch that reflect what is happening at the national level. And if you’re pitching local, you must connect it to the local market/community if you want to perk the attention of the editor.

If the musician has experienced unbelievable inconvenience to travel all over the country - to Broadway, to California, to remote corners of Vermont - to only face cancellations, appreciative vaccinated audiences, pushback from anti-vaxxing freedom abusing fans - mention these things in the pitch. Why is it so significant that this musician is coming to this venue on this date.

View fullsize

View fullsize

The audience wants to know the musical landscape. Describing safety will most likely increase the chances that during this time when people are so uncertain about venturing out, this will help them feel more comfortable to do so. A story like this lends itself to the national trend of this story, and elevates the national message of living one’s life more safely during a pandemic - while still venturing out.

After I recorded this tip, a local paper in my community did a story on this very thing. The writer did not signal out specific performers, but interviewed venue operators and a tourism director. The article was a perfect example of “piggy-backing” on this trend story to create another article that features an upcoming local performance.

Related TuneUp Classes To Learn From

Listen to these TuneUps to learn more about pitching local media:

TuneUp: Pitching Local Media

TuneUp: How To Pitch Local Magazines With (Former) Editor-In-Chief Of Hudson Valley Magazine Olivia Abel

All TuneUps are available for Members of Tin Shingle to stream for free 24/7, or for the public to purchase individually.

Need help setting yourself up for success when pitching local or national media?
Join Tin Shingle today to get access to our weekly private TuneUp Open Office Hours, and access to the private Google Group for email support. We can review your draft pitch before you email it to a reporter!

New Year, New TuneUp Office Hour Strategy Sessions!

New Session Signups!

New year, new TuneUp Office Hour Strategy Sessions. Use this space to get ideas on how to pitch a product, event, concept or your business as a feature.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

IG Live + Office Hours - January 5, 2021

IG Live + Office Hours
Open Today!!

When: Wednesday, January 5th (UPDATE: This has since happened! Listen to the IG Live here.)
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Listen to the IG Live here.

Hello!

Tin Shingle's owner Katie will be doing a quickie IG Live for you today (Wednesday) at 1pm to discuss how Tin Shingle's Editorial Calendar Collection works. Follow our Instagram to get the notification of when the account is live. We love connecting with you!

Next week will be another IG Live with our lead Editorial Calendar Researcher, Yvonne DeMoss. She reaches out to all of the magazines for their Editorial Calendars and publishes them to the website. But - some magazines release them quite late, so she makes predictions so that you 1. have the production cycle date, and 2. have an indication of what they might be looking for.

Meanwhile, today is the Office Hours TuneUp! Where members of Tin Shingle can come in and strategize in a mini-group session. Join Tin Shingle to get access.

If you don't want to, or don't have time to, use this Wednesday time slot, you can use the member-only Google Group to type your thoughts, or book a Private Session with Katie.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Office Hours Live Today 1-2pm, And Special Message About 2022 Editorial Calendars

Office Hours are happening live for 9/29/2021 from 1-2pm. Members of Tin Shingle can call in to get one-on-one strategy help.

Also a special message about Editorial Calendars: October is just around the corner, which means that Tin Shingle’s Editorial Calendar Database is empty as magazines finalize their 2022 plans. In the meantime, we create a production schedule style database for you, which lets you see when the right time is to pitch a magazine for specific month. For more on Tin Shingle’s Editorial Calendar Collection, click here.

To activate your membership to access it, plus these live TuneUp Office Hours, click here.

Ready To Stream: [PR] TuneUp: What To Pitch The Media In October 2021 For 2022 Coverage

What To Pitch The Media In October 2021 For 2022 Coverage

The Live Broadcast of the TuneUp is back this week!
Listen to this TuneUp for ideas on what to pitch the media during October 2021 that you can see in print in 2022! Pitching the print media is all about spotting news trends right now, and predicting how they would play out 6 months from now. Also in this TuneUp get media ideas for what to pitch now to get short-lead news coverage from digital editions of your favorite media outlets and TV.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.