TuneUp: When A Feature On Good Morning America (GMA) Goes In A Different Direction | Interview With To My Old Racist Earth Founder, Moraya Seeger DeGeare

When A GMA Feature Goes Not The Way You Wanted

When: Wednesday, July 14th, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

The dream came to this New York based relationship therapist - Good Morning America came calling. Moraya Seeger DeGeare of BFF Therapy in Beacon, NY  (you've seen her before at Tin Shingle!) started a chalk conversation movement from her side hustle activist brand - To My Old Racist Earth - during the beginning of the protests in 2020.

A friend saw what she was doing and reached out. That friend worked for Good Morning America, and wanted to feature the movement that encouraged children's participation.

Moraya organized several families for the producers to interview, and a lot of footage was shot. However, what aired was much different than Moraya expected. So much so, that she didn't want to share the full feature with her own following after it aired nation-wide.

In the name of helping others, Moraya has agreed to come on Tin Shingle's next TuneUp to talk about the experience. Here's what we're going to cover:

• The Process: How the Good Morning America segment came to be.

• What to expect: can the star of the story control the narrative?

• Analyzing the segment: What parts triggered Moraya and why.

• "Granddaughter Of": Moraya is the granddaughter of Pete Seeger, the musician who was a major figure during the Civil Rights Movement and in environmental justice. Will this always lead a segment, leaving a person feeling in a shadow?

• What to do next? What if you hate the segment? Should you bury it forever? No. We are going to milk it, and Katie will tell you why.

• Where do we go from here? You got Good Morning America - most people's biggest dream - now what?

• Sought After - but what if you want to steer? Moraya is approached often by the media as an expert in her field. When it comes to building buzz around her chalk movement, she realized that she needed to start pitching - just like everybody else! Katie will give her some tips. Not that she needs them! But all of us need tips and nudges.

• See pictures of this segment in Tin Shingle's blog post, and watch the whole thing.

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Get ideas! Join us live on the broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Office Hours Today! 1pm-2pm EST - Taking Questions + Boosting Confidence

Office Hours
Open Today

When: Wednesday, July 7th
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Happy Summer!

Though most of you who are in the groove of making your own PR know that you are actually prepping and pitching for Holiday Gift Guides!

Yes, the time is now - July pitches for November/December. If you have not listened to our "What To Pitch This Month - July" TuneUp yet, go listen, Tin Shingler. Free for members, or buy the single.

Meanwhile, the Office Hours are back this week for Tin Shingle Members to call into with any question, idea, confidence boost, etc. If you're at the pool, no worries. Katie will most likely be at a park outside near a river.

These TuneUps are not recorded, as they are a safe space for members to speak freely. When possible, Katie will record a re-cap of general highlights and concepts covered during the meeting. When that happens, you'll be notified by email and the public will have a chance to listen to those concepts for free before the TuneUp video is placed behind the membership wall.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

What To Pitch The Media This Month: July 2021

WHAT TO PITCH THE MEDIA THIS MONTH: JULY

HELLO!

We did this! We brought back Tin Shingle's monthly series, "What To Pitch The Media This Month: July 2021"

We went over ideas for national print magazines (6 months ahead), local (2-3 months ahead), and trending news stories right now. (HINT: This is the time for Holiday Gift Guide pitching! That coveted print space in November/December issues.)

This TuneUp is a menagerie of ideas. Not only did we go over monthly themes you could spin your business pitching into, but we also covered:

• Trending news stories you could latch onto.

• (ex: Refinery29's obsession with Mom Jeans- why?! why are they stealing our sexy?)

• How to make your own news.

• Did you participate in a protest? Tell someone about it - outside of your Instagram.

• Different ways to pitch.

• What to do when you get press coverage.

• Why Instagram isn't enough.

PS: This means Office Hours were closed, as we did the live, free, open to all TuneUp at 3pm instead.

PPS: If you couldn't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Office Hours TuneUp Today: Hey Hey Hey!

When: Wednesday, June 16th
Time: 1pm EST
Where:At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Hey Hey Hey!

Let's hear your goals today, and form strategies on how you are going to tackle them.

Today is our chance to meet face-to-face in a group-style strategy session.

Here's what Katie's going to do: Push you to pitch!

Good ideas are flying around, and the next step is typing them up, and pressing SEND. Log it in your PR Planner & Tracker, and pitch to the next person.

Office Hours are available to members of Tin Shingle, who are invited to bring their special projects to the table.

These TuneUps are not recorded, as they are a safe space for members to speak freely. When possible, Katie will record a re-cap of general highlights and concepts covered during the meeting. When that happens, you'll be notified by email and the public will have a chance to listen to those concepts for free before the TuneUp video is placed behind the membership wall.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet!

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

Today's Live TuneUp Office Hours: The "What To Pitch: May" Edition

Office Hours
Open Today

When: Wednesday, May 5th
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Hello!

In the olden days, of the pre-pandemic era, the 1st week of the month meant one thing: "What To Pitch: May"

You got to listen to all of the relevant ideas that could work right now for pitching the news media for print coverage in magazines, and the digital media for blogs and digital editions.

Today, we are still running the weekly TuneUp in a Live Office Hours fashion that is for members to call in to to ask any of their burning questions, but the theme can be "What To Pitch: May"

HINT: Print magazines always are working 6 months out. For instance, an interior design magazine is shooting photography for their Fall issue and needs fall colors right now. As the purple lilacs bloom in May.

Use the PR Planner and Tracking Template. to help plot and track your media coverage. It is free for Members of Tin Shingle, and a cost for those who are curating their Tin Shingle tools.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Today's TuneUp Office Hours: A Focus On Last Minute Pitches; Limited-Run Products

Hello!

Today we are going to focus on when to pitch what.

Last Minute Mothers Day Gift Guides are on people's minds, but really prep for how you want to pitch Holiday Gift Guides (the November/December spreads) should be what you are planning for.

We can discuss how to pitch for these last minute ideas, as well as the print magazines that editors are working on now.

We will be looking at Tin Shingle's 2021 Editorial Calendar for ideas, so have that at the ready.

Additionally, we will work on what to do if you have low inventory, or are made-to-order, and how to handle that with your pitching.

If you haven't downloaded it yet, find the PR Planner and Tracking Template here. It is free for Members of Tin Shingle, and a cost for those who are curating their Tin Shingle tools.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Office Hours Open Today: 1 pm - 2 pm

---

Office Hours Open Today

When: Wednesday, April 7
Time: 1 pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the secret registration link.

Required: Media Kit Membership with Tin Shingle. Join today.

Bring your ideas.
Bring your questions.
Bring your confusions.
Bring your doubts.
Bring your joy.
Because we are doing this.
Getting the word out there about your business!

Over the years, Wednesdays have turned into Big Days for Tin Shingle. Office Hours are fun because we can really talk about anything! And discuss things like,

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from your posts.

• Facebook: How do you increase traffic from this platform?

• Website Design: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

  
  HOW IT WORKS:
  Tin Shingle's owner Katie will moderate the call. She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.
  
  CALL-IN DETAILS
  When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call-in details. Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

[PR] TuneUp: The Insurrection: How Should Your Business Handle It Publicly? Discussion With Moraya Seeger DeGeare, MA LMFT

We interrupted our usual scheduled Office Hours for a live TuneUp with Moraya Seeger DeGeare, a licensed marriage counselor in NY and MN, certified in Emotionally Focused Therapy. Moraya and Katie (owner of Tin Shingle) live in Beacon, NY, and Moraya is one of the thought leader/guides that Katie has been following since the protests started in May.

Moraya is the granddaughter of Pete and Toshi Seeger who were leaders in the effort to bring about environmental change in the Hudson Valley region of New York. She grew up in a protest environment.

Moraya had put out a question to her Twitter following: "So I'm curious, do we unfollow all the influencers/food/mombloggers who are not pausing scheduled posts to acknowledge the domestic terrorism that happened this week? Or are we just forever side eyeing them with BIG trust issue energy?"

We reposted her question to Tin Shingle's Instagram, which prompted another question: does a business who is Black or Muslim or other races need to put up a statement right now? Would that further insight discomfort in their places of business? Do white-owned businesses have a special responsibility to put up a statement right now? Or open up to include further in their branding?

Which prompted more questions, like how should a business handle the insurrection, even if you did like some of the policies of the 45th president? Or if you are afraid of isolating or losing customers?

Moraya agreed to be our guest for for this TuneUp to answer this question, and more. As a person of mixed race, she has a Black perspective that she is contributing to this national conversation. Being that she is a relationship therapist, she knows how to dialogue from a vulnerable place. She tells Tin Shingle: "I thrive on deep vulnerability. Ask me any question in any way, it's OK to just roll with it and muddle through."

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: What To Pitch The Media This Month: January

Well wow, Tin Shingler! This was quite a news day.

To get you back into the groove of your business, we are keeping this TuneUp open for all to stream for the next few hours. Today's performance and insurrection was a culmination of the distraction that we have all been dealing with for the past 9 months. Ironically, during this TuneUp, Katie pointed out that the media is getting into its groove with the pandemic and social revolution, being that it was not operating in crisis mode during the last few weeks. Crisis mode is where the media cycle is interrupted by crisis and planned news stories are dropped in favor of what is happening right now.

On the other hand, how the media handled today was not very reassuring, as they asked the current president to show leadership and tell his people to "go home." This president has been consistently encouraging today's actions to happen. So for the media like CNN not to recognize that, was disappointing, yet not surprising to the Black community, who have watched and endured this type of coverage for a long time. Or since forever.

Shaking our heads, and enraged that there has been little news coverage of any arrests of those who rioted, trespassed, and stole or lifted government property. Was anyone arrested? Sadly, it is being reported that one woman who stormed inside the Capitol was shot by police and has died.

Social media giants did take action. Twitter and Facebook locked him out of his accounts, and YouTube removed his video telling his people to stay peaceful, in which, he could not have looked happier. Read all about it here at Deadline.com.

At any rate. Get many ideas for how to pitch the media this month. And energy! This was a great TuneUp, and will jazz your brand. It's free for all to stream for limited time, and then will be available to Tin Shingle Members to stream 24/7.

TODAY: The Live TuneUp Returns

What To Pitch The Media This Month: January 

When: Wednesday, January 6, 2021
Time: 1pm EST
Where: At your computer or on your phone
Price: Free for all during this live broadcast

The live TuneUp is back this week for a look at what you can be pitching the media this month for coverage in national magazines as well as blogs and TV. There is a lot to cover, including ideas for, Home Decor, Finances, Taxes, Healthcare, Health Insurance, Amazon VS Shopify, Voter Rights, Mutual Aid Networks, and More! Get your 2021 Editorial Calendars out and let's go!

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Where Can You Watch TuneUps You Missed?

If you miss any live, free class, you can watch all of Tin Shingle's Training TuneUps from our website! Tin Shingle's Media Membership gives you unlimited streaming of all online classes we recorded. Organized by topic, including Instagram, Photography, Facebook, and more. Browse our library of TuneUp Replays here.

Tin Shingle is your partner in getting the word out about your business. Generating buzz is our jam, and it can be yours too.

Loving what you're hearing in the Training TuneUps, but need help applying it to your business? Schedule a Private Training Session with Katie to get you on track. Share ideas, doubts, and goals. Come away with actionable items you can start on now to carry out your marketing campaigns. Tin Shingle Members get a Discount on this service. Contact Us for coupon code.