Early Winter Schedule of Training TuneUps Is Available!

Early Winter Schedule Of TuneUps

It's here! The schedule of upcoming Training TuneUps, and our new Personalized TuneUps. Set aside 3pm EST (almost) every week as your must-focus time on getting the word out about your brand. Visit Tin Shingle's Scheduleat any time at our website for registration links or new class listings.

NOVEMBER
Week 1:What To Pitch This Month: November 2018 Stream Now >
November 7, 2018
Week 2:Personalized TuneUp Workshop (Members Only)
November 14, 2018
Week 3:Thanksgiving Break - Enjoy! Watch for a Tin Shingle Black Friday Sale on Membership!!!
November 21, 2018
Week 4:Pitch Now: Valentine’s Day Gift Guides :: Tips & Tricks Register Here >
November 28, 2018

DECEMBER
Week 1:What To Pitch This Month: December 2018 Register Here >
December 5, 2018
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
December 12, 2018
Week 3:Pitching Local Media Register Here >
December 19, 2018
Week 4:Winter Break - Happy Holidays!
December 26, 2018

JANUARY
Week 1:What To Pitch This Month: January 2019 Register Here >
January 2, 2019
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 9, 2019
Week 3:Hibernation Season: How To Polish Your Brand For Big Changes This Year Register Here >
January 16, 2018
Week 4:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 23, 2019
Week 5:To Be Announced (wanna be a Guest Expert?)
January 30, 2019

Streaming Now: What To Pitch the Press for November + Tricks for SEO and PR

New Training TuneUp in the Member Center!

Hey Buzz Builder! You've got one more tool in your marketing tool-belt to create curated exposure to your brand. This is Tin Shingle Training you can access anytime.

What To Pitch The Press: November

Get ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.

BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.

BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.

Trick Or Treat:

5 Tricks for PR, Instagram, SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done! Get PR and Instagram Tricks, and what might make for some Rotten Candy PR!

Today's TuneUp: Private Member-Only Jam Session

We're changing it up here at Tin Shingle!

The most important, game-changing thing we can do sometimes is to connect and talk - out loud. Not just typing. Therefore, we are alternating this TuneUp space to be one week the regular public TuneUp (stream all of the past TuneUps here), and the next week will be a Members Only TuneUp, where people who have activated a level of membership can come onto this call for a Group Strategy Session.

How This Works:

Moderated by Tin Shingle's Katie Hellmuth Martin, you can bring 1 Challenge you are experiencing, or are challenging yourself to do. Usually this is a small group of people, and it is always a safe, supportive space.

• Each person brings 1 goal or challenge they want to unpack.

• Each person will get to present their challenge, and get feedback from others on the call on how to get there.

• Homework will be assigned to each person. You'll have your own homework assignment created just for you to get you closer to reaching your goal.

This Group TuneUp is Great For:

• PR: People who are trying to get featured in the media.

• PR: People who didn't realize that they could get featured in the media, and need an outlook adjustment!

• PR: People who are pitching the media but getting nowhere.

• SOCIAL MEDIA: People who are shy in social media and need a plan to put their business or brand out there.

• SOCIAL MEDIA: People who need to fine tune what they are doing in social media to get better results (i.e. sales, bookings, etc.)

• WEBSITE DESIGN: People who need feedback on their websites.

• SEO: People who want to elevate their SEO to a new level.

Next Live Broadcast of TuneUp: SEO + Social

We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.

As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”

Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).

So social is on shaky ground. We all want to connect, and we will, but what do you have in your own tool belt (hopefully) all of the time that you can control?

Your website.

And how are people finding it?

Googling stuff.

What are they going to find there?

Amazing content you’re going to put there, and lots of pictures.

What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.

That’s right. Good old fashioned SEO.

The three most important things you can be doing right now for your business is what we will be covering in this TuneUp - so go register for it right now:

• Making your website pretty and alive

• Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)

• Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)

Join Katie live at 3pm EST to hear refreshing SEO Tips, Newsletter Tips, and how to be treating your social.

Ready to Stream: PR Planning for September: What to Pitch the Media Each Month

Just dropped into Tin Shingle’s Training TuneUp Library! “PR Panning for September: What to Pitch This Month”

Hints: you’re going to hear that some Holiday Gift Guides are still options for you. You’re going to learn how to chunk this out so that you are preparing pitches for both the big glossy magazines you want, plus the social media reach of your own posts. Go stream it now! Link in bio and click on TuneUps. Tin Shingle Members of Level 3 gets all Training TuneUps for free (hey that rhymes!) or you can buy as a single purchase.

TuneUps - Change 'em Up? Do You Want a Buzz Building Challenge?

When: Every Other Wednesday
Time: 3pm EST
Where: At your computer or on your phone.
Price: Would be for All Access Pass Members of Tin Shingle

Do You Want a Buzz Building Challenge?

About two years ago, at the request of a Tin Shingle Member out of Chicago, Lisa of Your Pet Chef (makers of raw dog food), we tried something new: A PR Challenge. We held it online using GoTo Webinar, and members could call in on their computers and we could all see each other, face to face. It was so fun to connect!

It quickly morphed into a PR and Social Media Challenge. Many growth moments happened for the members on the Challenge. One former jewelry designer, Sierra Bailey of Manic Trout, put herself out there and got a national crafting TV show. Yeah - she did that! All because we were hashing things out on the call.

We've been wanting to bring this back, but the timing has been hard. When to have it? Everyone is super busy doing All Of The Things. As we're building the Fall Schedule for Training TuneUps, we're taking a moment to step back and see if there is an opportunity here...
 

Alternating Every Other Wednesday:
Training TuneUp, then Buzz Building Challenge

What do you think? Here's how it would break down:

Training TuneUp:
One week (Wednesday, 3pm EST) you'd get the chance to call in to the show and watch or listen for free during the live broadcast of the Training TuneUp, like always. These are one-sided, so you can only type in your questions via the Question Box. Online Class Members (Level 3) are able to stream all of these Training TuneUps for free later on 24/7.

Buzz Building Challenge:
The next week, (Wednesday, 3pm EST) only All Access Pass Members could call into a special private line and hook in face to face. There would be one homework assignment each week. The agenda would work like this:

• Check in. What's been going on? How are your pitches? How is your social media? Did you send that newsletter?
• Goal check. What are your goals? Why are you doing outreach and marketing? Let's make sure you're doing the right things to get you what you need.
• Homework assignment. You've got two weeks to complete the assignment. You'll find out what it is in the Buzz Building Challenge.

What do you think? Let us know in the Comments below with a Yay or a Nay.

Yay: Yes, I want to alternate between Training TuneUps and the Buzz Building Challenge (guess I better jump the fence and become an All Access Pass Member of Tin Shingle once and for all!)

Nay: Nah, keep the Training TuneUps coming every week. I'll get things done on my own time.

Look forward to hearing from you!

Training TuneUp Streaming Now: PR Planning and What to Pitch for August

We're on a road trip for summer vacay, so you get to listen to this fresh new Training TuneUp for free as a replay for limited time only! Normally the live broadcast is open for everyone to access for free, and the recordings packaged up for sale or made available for our Online Class Level 3 Members. Thanks to the summer schedule, we are in pre-record and drop mode!

Get it here for limited time:

www.tinshingle.com/tuneup  

Major PR opportunities are happening in August. You simply need to know about them, and get into the mindset of going after them. This TuneUp reveals major editorial themes that big magazines are working on, and how you can spin your business into a possible feature. Tin Shingle gives you the tools to pitch your ideas into the media. The most important tool, however, is the right idea at the right time. This TuneUp will bring you closer to the winning pitch.

New Class Available to Stream: Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide

Training TuneUp Available Now:
Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide Online Class

There are 3 submission deadlines of the year when your business has as chance to be featured in one of the most coveted magazine issues of the year: The Holiday Gift Guide Issue that hits newsstands in November and December.

Those deadlines are:

• July (right now!) for national print magazines like O, The Oprah Magazine and Real Simple.
• September for regional print magazines.
• October/November for last minute blog submissions and TV shows.

What Businesses Are Good for Holiday Gift Guides?

Yours, most likely. You just need to think of the right angle.

• Products: Obviously!
• Books: Magazines will be recommending must-reads on those holiday reading lists.
• Gift Cards: Got a boutique fitness studio? Yarn shop?
• Experts: In the same magazine issue as the Holiday Gift Guide, the magazine still fills other pages with holiday advice. This is the time for New Years Resolution stuff.

 
Magazines Are Collecting Holiday Gift Ideas Now for December Issues

So here's the thing...if you want your business featured in the December issue, you must email the magazines of your dreams now. Yes, think big. But how will you do it? Here are the answers!

Watch This TuneUp Webinar - We Tell You How!

In this Training TuneUp that just released into Tin Shingle's Training TuneUp Collection, we partnered up with our dear friend Sabina Hitchen of Press for Success. Tin Shingle's owner Katie interviews Sabina for the inside scoop on how Holiday Gift Guides work, and the best ways you can email an editor with the suggestion that they consider your business in their recommendations. Tin Shingle does have a list of magazine editors in our Media Contacts Database to make this job a little easier on you.

Hot Tip: Go Niche

There are SO many gift guides possibilities:

• "Gifts for Moms"
• "Gifts For Nerds"
• "Gifts For Guys Who Love Gear"
• "Gifts For Yarnbombers"
• "Gifts For Self-Help Addicts"

The sky is the limit! Part of your job when pitching your brand to be considered for a Gift Guide is to suggest a great theme, or reason. Liberate yourself here. Identify the magazines you want to be featured in, and go for it.

The best way to liberate yourself to pitch your brand into a magazine is to watch or listen to our Training TuneUp: The Ultimate Holiday Gift Guide Pitching Guide as Katie and Sabina explore the ways you will accomplish this mission. If you are a member of Tin Shingle at Level 3 (Online Classes) or 4 (Media Lists), you can stream this TuneUp for free any time. Otherwise, you can just purchase it!

Covered In This TuneUp:

• The Big Picture – Inside a Magazine
• What Makes a Holiday Gift Guide
• 1st Chance for Holiday Gift Guides (Magazines)
• 2nd Chance for Holiday Gift Guides (Local)
• 3rd Chance for Holiday Gift Guides (Websites)
• The Pitch - What It Should Look Like
• The Photos - How Important Are They?
• Packaging - Worth It?

Tin Shingle Member Price for Levels 3 & 4: FREE
Non-Member Price: $65.00

TuneUp Interview with Christina Fagan, Founder Sh*t That I Knit on How She Rocked a Successful Kickstarter Campaign

Join me this week when I interview Christina Fagan, founder of Shit That I Knit, on how she pulled off such a successful Kickstarter campaign when launching her business, raising over $25,000 from 260 backers in 30 days. It's not easy starting a Kickstarter, and requires all of the muscles in your marketing body. It's all of what we preach at Tin Shingle - the outreach, the PR, the social, the emailing, the presentation. The gumption! The enthusiasm.

Tune in Thursday, July 12th at 1pm EST for the free live broadcast. We use GoToWebinar so you can watch from computer or phone, or call-in old fashion-style. Replays are added to Tin Shingle's private collection for Members to stream anytime.

Membership not required to listen to live broadcast of webinar.
Register now!

The Live Training TuneUp Webinar is at Summer Camp This Week!

Writing from the moment of Summer Camp With The Kids! This week the live broadcast of the Training TuneUp is on break while we catch up on spring cleaning and article writing. Meanwhile, we are pre-recording a must-watch for you...a fresh Holiday Gift Guide How-To with your favorite PR Star...Sabina Hitchen of Sabina Knows! Subscribe to our email to be alerted as to when it drops into our TuneUp library.