Publicity

Next TuneUp: How To Pitch TV Morning Shows - From A Producer's View

How To Pitch TV Morning Shows
From A Producer's POV (Point Of View)

When: Wednesday, June 19,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.
In Wednesday's TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ. Get to know her here before the TuneUp!
This TuneUp Will Include:

  • Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

  • Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

  • Who To Pitch: Is it the host? The anchor? The booker?

  • What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

  • What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

  • Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle. We're going to discuss what this means, and how you are going to zoom in and go micro-niche on your brand.

Join Katie live at 12pm ESTto get these ideas. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps thatTin Shingle Memberscan stream at anytime.

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New Class Available to Stream: Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide

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Training TuneUp Available Now:
Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide Online Class

There are 3 submission deadlines of the year when your business has as chance to be featured in one of the most coveted magazine issues of the year: The Holiday Gift Guide Issue that hits newsstands in November and December.

Those deadlines are:

  • July (right now!) for national print magazines like O, The Oprah Magazine and Real Simple.
  • September for regional print magazines.
  • October/November for last minute blog submissions and TV shows.

What Businesses Are Good for Holiday Gift Guides?

Yours, most likely. You just need to think of the right angle.

  • Products: Obviously!
  • Books: Magazines will be recommending must-reads on those holiday reading lists.
  • Gift Cards: Got a boutique fitness studio? Yarn shop?
  • Experts: In the same magazine issue as the Holiday Gift Guide, the magazine still fills other pages with holiday advice. This is the time for New Years Resolution stuff.

 
Magazines Are Collecting Holiday Gift Ideas Now for December Issues

So here's the thing...if you want your business featured in the December issue, you must email the magazines of your dreams now. Yes, think big. But how will you do it? Here are the answers!

Watch This TuneUp Webinar - We Tell You How!

In this Training TuneUp that just released into Tin Shingle's Training TuneUp Collection, we partnered up with our dear friend Sabina Hitchen of Press for Success. Tin Shingle's owner Katie interviews Sabina for the inside scoop on how Holiday Gift Guides work, and the best ways you can email an editor with the suggestion that they consider your business in their recommendations. Tin Shingle does have a list of magazine editors in our Media Contacts Database to make this job a little easier on you.

Hot Tip: Go Niche

There are SO many gift guides possibilities:

  • "Gifts for Moms"
  • "Gifts For Nerds"
  • "Gifts For Guys Who Love Gear"
  • "Gifts For Yarnbombers"
  • "Gifts For Self-Help Addicts"

The sky is the limit! Part of your job when pitching your brand to be considered for a Gift Guide is to suggest a great theme, or reason. Liberate yourself here. Identify the magazines you want to be featured in, and go for it.

The best way to liberate yourself to pitch your brand into a magazine is to watch or listen to our Training TuneUp: The Ultimate Holiday Gift Guide Pitching Guide as Katie and Sabina explore the ways you will accomplish this mission. If you are a member of Tin Shingle at Level 3 (Online Classes) or 4 (Media Lists), you can stream this TuneUp for free any time. Otherwise, you can just purchase it!


Covered In This TuneUp:

  • The Big Picture – Inside a Magazine
  • What Makes a Holiday Gift Guide
  • 1st Chance for Holiday Gift Guides (Magazines)
  • 2nd Chance for Holiday Gift Guides (Local)
  • 3rd Chance for Holiday Gift Guides (Websites)
  • The Pitch - What It Should Look Like
  • The Photos - How Important Are They?
  • Packaging - Worth It?

Tin Shingle Member Price for Levels 3 & 4: FREE
Non-Member Price: $65.00

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