Reading Inc. While Walking: Fitting As The Article Encouraged Moving

Some people read in the bathroom. I read while walking. Another reason to read in print - most people judge (and shouldn’t) people looking at or reading screen devices. But less so when it’s an actual book, magazine or newspaper! One just looks like a nerd. Who hopefully doesn’t trip while walking.

Anyway - the point is - great point presented by Thomas Goetz in Inc. for his Launch Pad column in Inc. Magazine. He asks: “Can your business pass The Donut Test?” The Donut tastes really good and people really want it, but should you make it for them? What are the consequences of what your business makes (no offense to our donut making friends who have built businesses on donut making shops and other treats!)

Thomas presents his example with with Facebook News Feed, which Greg Marra, then a Facebook product manager talking to Thomas when Thomas was at Wired magazine, likened to people just eating a bunch of donuts. Facebook thought to just give the people more donuts since that’s what they wanted. But if you talk to people, Greg said, they said “I actually want to eat fewer donuts and maybe have a kale smoothie.”

Hard core anti-kale people will throw rotten tomatoes at this concept (I’m eating salted seaweed chips right now!), but you get it. If you keep feeding the people just donuts, the people will be angry, depressed, and probably illness ridden. So can the business switch it up? And is your business doing something to improve people’s lives. Help them move. Feel better with no crashes. Bring people together.

It was a good read.

NEW 2019 Editorial Calendars Added: Elle, O The Oprah Magazine, Men's Health, Shape

THESE 2019 EDITORIAL CALENDARS ARE READY

Editorial Calendars are the grand themes that a magazine rallies around each month or quarter. Magazines want the best of the best, so they make these available to the public to know about. Tin Shingle goes out and gathers all of them to put them into our easy and searchable Editorial Calendar Database to have these ideas at your fingertips. Search by Magazine Title or Area of Interest, let your ideas form, and start pitching!

Latest Magazines Added (get the full list here):

• Country Living

• Elle

• Men’s Health

• O, The Oprah Magazine

• Shape

• WSJ. The Magazine

UPCOMING MAGAZINE THEMES FROM THE EDITORIAL CALENDARS

TIME TIP: Magazines are working on Spring and Summer issues right now.

Town & Country
The Summer Issue PLUS T&C 50 Philanthropists

Vogue Knitting
The Needle Guide (publishes in July)
 

Harper's Bazaar + Elle
The Beauty Issue is coming up for both publications.

Elle Decor
The Italy Issue

Entrepreneur Magazine
The Best Services For Businesses

"HELP! I DON'T KNOW HOW TO USE THESE!"

Fear not - that’s what Tin Shingle’s Community is here for! Everyone needs a jam session to think of reasons why to pitch your favorite, most desired magazine - to give them a great reason of why to feature your business (for free, after all...that's what organic PR is).

STEP 1:
Get the magazine into your hot little hands. Not the tablet, but the paper version. Experience it as it was designed.

STEP 2:
Dive into the magazine and start reading and skimming the articles, the roundups, the call-outs.

Pay attention to what names are credited to writing features that make sense to you - where your brand could fit in.

These names will be your targets. You will want to pitch this person you find with a possible idea, or a set of tips, or a photo of your product and the special angle that makes it a perfect thing for them to feature to their trusted readership.

Keep a record of these names in your PR Planning & Tracking Template. Start following them on Twitter and Instagram to get to know them. What do they like talking about? What are they writing about?

STEP 3:
Pitch them. AKA Email them. There are loads of Tin Shingle Training TuneUps on how to do this, but you’re going to do it. Put yourself out there, and pitch a lot. More than you’re comfortable with. And then follow up. Pitching once is the tip of the ice-burg.

Just make sure you’re pitching someone really relevant to the subject matter, and not someone who you just have the name of :) That’s when the email is sure to get deleted.

"I DON'T KNOW ABOUT THIS...WHY WOULD THEY FEATURE LITTLE OLE ME?"

Because you're special, and you created something awesome. Feeling blocked and nervous is totally normal.

Connect with us directly in Tin Shingle's Community. It's the entry-level of membership, so is super easy and affordable. Gives you access to our online support group to ask your questions, get ideas. Celebrate when you do get press. The All Access level of membership gets you group consulting sessions every other Wednesday, in our Private TuneUp sessions.

Get with us! And start getting yourself out there (even) more.

Inc. Magazine's 2019 Editorial Calendar Added to Tin Shingle's Collection for Members

Inc. Magazine Has Been Added To Tin Shingle's 2019 Editorial Calendar Database. You'll find themes like "Founders Project: Legends" and "How I Did This". Many more story ideas are possible for any issue of Inc. Magazine, but knowing the overall theme may help you know when to be more aggressive when targeting the magazine as your perfect fit.

Find this magazine and more in Tin Shingle's Collection, to make it easier for you think of feature ideas for your business at different magazines. It's all about the right timing, and the right person.

Media Monitoring: Inc. Features TruDog; Cedits Shopify and Facebook for Growth

Media Monitoring 🧐and inspiration with Inc. Magazine: Tru Dog was featured in the back pages (being that I’m left handed, I read the back first - easier to flip through) for their success in building a frozen raw dog food brand.

Started by Lori R. Taylor after her dog had cancer and she realized that regular dog food was like feeding him fast food every day, and that raw food was closer to a dog’s natural diet. Currently True Dog has $1.5 million in monthly recurring revenue. They tried a subscription model early on, but really surged after investing in a Shopify Plus website and targeted Facebook. Now TruDog is #39 on 2018 Inc. 5000 list.

This profile is in Inc.’s Winter 2018/2019 “Surge Cities” issue. Find out when Other themes are being published in Inc. by taking a peek in their yearly Editorial Calendar, available in a Tin Shingle’s searchable collection. Available at the All Access Pass Level if Membership.