THESE 2019 EDITORIAL CALENDARS ARE READY
Editorial Calendars are the grand themes that a magazine rallies around each month or quarter. Magazines want the best of the best, so they make these available to the public to know about. Tin Shingle goes out and gathers all of them to put them into our easy and searchable Editorial Calendar Database to have these ideas at your fingertips. Search by Magazine Title or Area of Interest, let your ideas form, and start pitching!
Latest Magazines Added (get the full list here):
Country Living
Elle
Men’s Health
O, The Oprah Magazine
Shape
WSJ. The Magazine
UPCOMING MAGAZINE THEMES FROM THE EDITORIAL CALENDARS
TIME TIP: Magazines are working on Spring and Summer issues right now.
Town & Country
The Summer Issue PLUS T&C 50 Philanthropists
Vogue Knitting
The Needle Guide (publishes in July)
Harper's Bazaar + Elle
The Beauty Issue is coming up for both publications.
Elle Decor
The Italy Issue
Entrepreneur Magazine
The Best Services For Businesses
"HELP! I DON'T KNOW HOW TO USE THESE!"
Fear not - that’s what Tin Shingle’s Community is here for! Everyone needs a jam session to think of reasons why to pitch your favorite, most desired magazine - to give them a great reason of why to feature your business (for free, after all...that's what organic PR is).
STEP 1:
Get the magazine into your hot little hands. Not the tablet, but the paper version. Experience it as it was designed.
STEP 2:
Dive into the magazine and start reading and skimming the articles, the roundups, the call-outs.
Pay attention to what names are credited to writing features that make sense to you - where your brand could fit in.
These names will be your targets. You will want to pitch this person you find with a possible idea, or a set of tips, or a photo of your product and the special angle that makes it a perfect thing for them to feature to their trusted readership.
Keep a record of these names in your PR Planning & Tracking Template. Start following them on Twitter and Instagram to get to know them. What do they like talking about? What are they writing about?
STEP 3:
Pitch them. AKA Email them. There are loads of Tin Shingle Training TuneUps on how to do this, but you’re going to do it. Put yourself out there, and pitch a lot. More than you’re comfortable with. And then follow up. Pitching once is the tip of the ice-burg.
Just make sure you’re pitching someone really relevant to the subject matter, and not someone who you just have the name of :) That’s when the email is sure to get deleted.
"I DON'T KNOW ABOUT THIS...WHY WOULD THEY FEATURE LITTLE OLE ME?"
Because you're special, and you created something awesome. Feeling blocked and nervous is totally normal.
Connect with us directly in Tin Shingle's Community. It's the entry-level of membership, so is super easy and affordable. Gives you access to our online support group to ask your questions, get ideas. Celebrate when you do get press. The All Access level of membership gets you group consulting sessions every other Wednesday, in our Private TuneUp sessions.
Get with us! And start getting yourself out there (even) more.