Media Monitoring 🧐and inspiration with Inc. Magazine: Tru Dog was featured in the back pages (being that I’m left handed, I read the back first - easier to flip through) for their success in building a frozen raw dog food brand.
Started by Lori R. Taylor after her dog had cancer and she realized that regular dog food was like feeding him fast food every day, and that raw food was closer to a dog’s natural diet. Currently True Dog has $1.5 million in monthly recurring revenue. They tried a subscription model early on, but really surged after investing in a Shopify Plus website and targeted Facebook. Now TruDog is #39 on 2018 Inc. 5000 list.
This profile is in Inc.’s Winter 2018/2019 “Surge Cities” issue. Find out when Other themes are being published in Inc. by taking a peek in their yearly Editorial Calendar, available in a Tin Shingle’s searchable collection. Available at the All Access Pass Level if Membership.
