Media Contact Ideas: An Update At "CBS This Morning" And Others

Tin Shingle’s Media Contact Idea Center is to help you find the needle in the haystack of what person might be a great fit to feature your business. And there isn’t just one angle. There are an infinite amount! All you need are the ideas of why a writer or producer would want to feature this one thing about your business right now. Even if right now is in 6 months from now (for the print magazines who work that far in advance).

Our favorite thing to do is to write a pitch specifically for a certain person. Tin Shingle hardly ever recommends blanket-pitching the media. Blanket-pitching means to send the same pitch to 10 people, or even to 3 people. If you’re not writing a crafted pitch, then it can very easily get ignored. Why ignored? Because it’s not immediately clear from the pitch why this idea would appeal to those readers or viewers.

Now then. The traditional way in PR is to blanket-pitch. It is more efficient - in theory - to write 1 pitch and blast it out everywhere. Sure. If you like throwing spaghetti at the wall to see what sticks :)

Below is a short list of people who have recently been updated in Tin Shingle. We double check on people to see that they are still at a media outlet, and maybe add an Area of Interest idea, or an Instagram handle. Currently, we are focusing on CBS news properties, but if you are a Tin Shingle Media Member with a request, we can prioritize your request and dig in.

In our database, you can search by a person’s name, media outlet name, or area of interest (our favorite part). Area of Interest is great for if you hadn’t thought of an outlet before. You can see the details for these people when you are logged into your Media Member account at Tin Shingle. Learn more about how to activate that here.

CBS This Morning

Maite Amorebieta
Maite is a Producer responsible for editorial and creative content, including breaking news, special coverage and in-depth stories. Conceives, pitches, produces, and writes enterprise pieces for broadcast, including investigative, political, and features segments. Oversee all aspects of field production, editing, and scripting. Previously a producer for Fareed Zakaria GPS, and an Associate Producer for Dateline, specializing in investigative stories.
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance, Education

Sarah Huisenga
Sarah is a Senior Producer for “CBS This Morning.”
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance, Education

Erin Horan
Erin is a producer at “CBS This Morning.”
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance

Adam Verdugo
Adam is a Senior Producer who oversees all news and talent bookings for the broadcast. Previously, he was based in Los Angeles and headed up the west coast operations for the network's award-winning morning show where he also spearheaded the program's coverage of major entertainment award shows. Prior to joining CBS, Verdugo was the Senior Producer for NBC's Meet the Press, the top Sunday public affairs program.
Areas of Interest: Breaking News, Consumer General Interest, Current affairs, Health, Energy, Immigration, Finance

Alvin Patrick
Alvin is a Senior Producer who produces stories with CBS News Special Correspondent James Brown, across all CBS News network shows and platforms - including 60 Minutes, CBS Evening News, 48 Hours, Sunday Morning, CBS This Morning, Face The Nation and CBSN streaming network. Patrick was appointed to the Marist Board of Trustees. Should you pitch him 1 pitch for all of these outlets? No, and here’s why.
Areas of Interest: Features, News Features, Lifestyle, Sports, NFL, Football

Don’t see your Area of Interest listed here? Fear not! Don’t wait for the interest to come to them - pitch a person something relevant to what would work for their audience, and follow through. If you are pitching something about CBD, for instance, and you don’t see that listed here, it doesn’t mean you can’t pitch.

It’s your opportunity to educate someone about an important issue that matters to their audience.