Today's Small Group Training Call...Plus How Vital Pet Life Benefited From Last Week's Training

Hello!
Today is Small Group Training time.

Last session we experienced a big breakthrough for one of the members on the call. Valerie Rice, Trend Analyst and Communications Director for Vital Pet Life, maker of Wild Alaskan Salmon Oil for pets, had just launched a press release, and wanted to brainstorm how to build off of it.

The breakthrough was this: the press release mentioned that the salmon oil is the only MSC Certified Sustainable available. There may be others to market in the future, but right now, according to Valerie, Vital Pet Life is the first to make the commitment and the investment.

That's amazing, but...what does "sustainable" really mean? Another member on the call had this question, as did Katie of Tin Shingle. This revealing question yielded several insights that Valerie can use in her pitching of the media, including:

• Defining a buzz-word like "sustainable" is important in the pitch. There's a lot to it that makes the pitch even more enticing.

• Educating in what "sustainable" means in general to different types of reporters is useful. Not everyone is well-versed in wellness. These can be spin-off pitches, where you have more reasons to email the media.

• Remembering that not everyone knows everything. Another member on the call did not know about the benefits of salmon-oil to humans or dogs. This may be common-knowledge for some, but it's a good reminder for every business owner and PR specialist that not everyone knows everything, and there is still room to educate.

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

DATES
These are drop-in sessions. You don't need to commit to them all, but results are best when you do. These are every other Wednesday.
WED, AUG 26, 2020, 01:00 PM - 02:00 PM EDT
WED, SEP 9, 2020, 01:00 PM - 02:00 PM EDT


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Pitch Whisperer Small Group Training Meets Today 8/26/2020

Hello!
Today is Small Group Training time.

Last session we experienced a big breakthrough for one of the members on the call. Valerie Rice, Trend Analyst and Communications Director for Vital Pet Life, maker of Wild Alaskan Salmon Oil for pets, had just launched a press release, and wanted to brainstorm how to build off of it.

The breakthrough was this: the press release mentioned that the salmon oil is the only MSC Certified Sustainable available. There may be others to market in the future, but right now, according to Valerie, Vital Pet Life is the first to make the commitment and the investment.

That's amazing, but...what does "sustainable" really mean? Another member on the call had this question, as did Katie of Tin Shingle. This revealing question yielded several insights that Valerie can use in her pitching of the media, including:

• Defining a buzz-word like "sustainable" is important in the pitch. There's a lot to it that makes the pitch even more enticing.

• Educating in what "sustainable" means in general to different types of reporters is useful. Not everyone is well-versed in wellness. These can be spin-off pitches, where you have more reasons to email the media.

• Remembering that not everyone knows everything. Another member on the call did not know about the benefits of salmon-oil to humans or dogs. This may be common-knowledge for some, but it's a good reminder for every business owner and PR specialist that not everyone knows everything, and there is still room to educate.

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

DATES
These are drop-in sessions. You don't need to commit to them all, but results are best when you do. These are every other Wednesday.
WED, AUG 26, 2020, 01:00 PM - 02:00 PM EDT
WED, SEP 9, 2020, 01:00 PM - 02:00 PM EDT


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

[PR] TuneUp: What To Pitch The Media This Month: July 2020

What To Pitch The Media This Month: July

OMG - you GUYS! It's time to start pitching Holiday Gift Guides that print in November or December.

It's true. The presses are still printing. Magazines are still getting produced in the pandemic. People may be working from offices, or remotely from homes. Creativity and problem solving is rising above the panic, and we are moving forward.

Tune in to this planning TuneUp to get ideas for what you can pitch during July. This doesn't mean it's going to print in July. This means that people in print magazines are planning for November/December and need to hear from you now.

In this TuneUp, we got ideas for:

• Magazines (Long Lead)

• Regional Magazines (Medium Lead)

• Social Media (Immediate Lead)

• TV (Short Lead)

HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: When Your Facebook Gets Compromised, Who Do You Call? And What Happens To Your Life And Business?

OMG, She Got Facebook Compromised And Lost Everything

Sabina Hitchen, a Public Relations Strategist & Expert, as well as an on-air TV personality for Wow-Worthy Small Biz Discoveries, had her Facebook compromised. Sabina runs part of her business coaching businesses about PR on Facebook in a Community Group. And let's not forget all of her new baby photos that she feeds her friends with daily.

When her Facebook account got hacked, she lost control of it and was unable to access her business Community Group or those baby pictures. Sabina is the former business partner and co-creator of Tin Shingle. She generously is pulling the curtain back to reveal her traumatic experience in order to help others avoid the same fate.

Change your passwords as often as you change your toothbrush! And that means that you must remember to change your toothbrush! Every 3 months is recommended.

Today we found out:

• When it happened.

• How she knew.

• What she did right after.

• If there was anyone to call.

• No one to call? So who did she call?

• What she has learned since.

• The impact her Instagram.

• If any other platforms, banks, emails, were impacted.

Sabina told us allllll about the dark web (well, as much as she learned), getting in touch with any facebook support, etc.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: Interview With TV Writer and Creator Patty Carey

Interview With TV Writer and Creator Patty Carey

Patty Carey is one of New York City's most well known Location Managers for film and television, having location managed such films including The Greatest Showman, Rent, The Weather Man, Fantastic Four, Doctor Strange, Ted 2, 27 Dresses and others.

But 2018 was her breakout year when she wrote her first script, "Half Life," that won the first #GreenlightHer competition from New York City's Mayor's Office of Media and Entertainment, which produced 5 episodes of the series.

"Half Life" takes a comedic look at a NYC mom trying to reboot her stalled screenwriting career without letting the rest of her life fall apart - moms can have a midlife crisis too.

In this TuneUp, we found out:

• How Patty went from Location Managing to writing.

• How she very quickly promoted the film to beat out 300 other writers.

• What life was like behind the camera of her own show - versus someone else's.

• Where Patty is now in her home life with her kids, and how Distance Learning is working its way into her already compromised career life.

• What she is writing now - and if she gets blocked.

• Where is she now and how she is staying relevant during this pandemic (hint: she's been clam digging...).

• Where she sees film and TV going now during this pandemic, and if she sees hope for scripts getting picked up right now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Today's TuneUp: Are Magazines Printing? We Ask Traditional Home's Former Publisher, Beth McDonough

Magazines: Are They Printing?
What To Pitch In April

When: Wednesday, April 1st, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

We interrupt this regular monthly series to bring you the Coronavirus Edition of What To Pitch The Media This Month: April.

What are magazines doing in The Time Of The Coronavirus? We turn to a magazine expert to answer this question: Traditional Home's former publisher, Beth McDonough. She is going to tell us about distribution troubles some magazines may face, as well as the challenge print shops face in order to comply with social distancing and keeping their employees safe.  

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning.

COVERED IN TODAY'S BROADCAST

• Motivation Minute

• Housekeeping: What you can find at Tin Shingle right now. Hint: Updated Today Show and Ellen contacts!

• Magazines (in print) (story ideas relevant for 6 months from now)

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

TuneUp: How To Get A Celebrity To Wear Or Use Your Product.

Celebrity PR: How to Get A Celebrity To Wear or Use Your Product (hint: they have to want to first)

When: Wednesday, February 19th, 2020
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today we are doing a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle today to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN TODAY'S BROADCAST

• Celebrity Gifting - What is it?

• Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

• Influencer vs Celebrity: What is the difference?

• Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

• Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

• Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

• Pick-A-Celeb: Will any celeb do? Or should you be picky?

• Pitching: How to pitch them?

• Gatekeepers: What are these and how do you get through them?

• Packaging: How important is your packaging? Can you skimp on this?

• SCORE! What to do when a celebrity endorses your product in a photo or on TV.

Get ideas! Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

PS: If you’re seeing this after the life broadcast, check our TuneUp Library for the recording! Must be a member of Tin Shingle to watch.

TODAY (1/15/2020): New PR Challenge Series Starts

PR Challenge
Members-Only TuneUp

When: Wednesday, January 15th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Kit Membership with Tin Shingle.  Apply to start it today.

Hello Business Owner and Your Team!

Today marks the first of the new series for this PR Challenge Session. In it, we connect the dots between your pitching of the news media (and what that means! no question is too small), your coloring of your social media, and even what you are doing at your own website and how/if you are sending a newsletter to your people.

This TuneUp is a moderated group session for Media Kit Members of Tin Shingle. A Media Kit Membership is designed for business owners, creators and artists. It enables education and empowerment in getting the word out about your business. Because doing so is a tough job  that requires brains, courage and motivation to keep moving forward.

So join us today on this call!

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media (if you don't know what "pitching the media" means, then you must get on this call immediately).

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, Jan 15, 2020 12:00 PM - 1:00 PM EST
Wednesday, Jan 29, 2020 12:00 PM - 1:00 PM EST
Wednesday, Feb 12, 2020 12:00 PM - 1:00 PM EST
Wednesday, Feb 26, 2020 12:00 PM - 1:00 PM EST

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

[PR] TuneUp: What To Pitch The Media In January 2020

Our first live TuneUp of the year! We'll kick things off with a few announcements of new features and research methods we are undertaking (hint: webinars all stream in Vimeo now so can play on any device!).

WHERE ARE WE IN THE EDITORIAL CALENDAR?
If you want print media, it means you are pitching Summer. Fun in the sun! Camping! Vacation. We will discuss ideas.

BONUS!
New year means new "Best Of" opportunities! Those are going on now. We will discuss ways to get your base excited to vote for your business through all of the voting rounds.

How To Watch

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Tin Shingle's TuneUps Now Play Via Vimeo For Better Browser Performance

All of Tin Shingle's TuneUps are now viewable via Vimeo on Tin Shingle's website. That means they will now play across browsers, and on your phone or tablet. Tin Shinglers with a Media Kit Membership can stream all TuneUps for free.