TuneUps

Next TuneUp: It's Time. Gift Guide Pitching.

37 Ways To Pitch A Holiday Gift Guide

When: Wednesday, July 24,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine." And you may have done that Google search in the fall. Because you were feeling holiday-ish!
But as you discovered, the Holiday Gift Guide issues were all closed. Sad Face.
That's because the editors were putting together the Holiday magazines now - in July! This is your time! This is your chance!


This TuneUp is going to tell you:

  • How To Pitch: 37 Different Ideas

  • How To Pitch: That First Email - What To Include In The Pitch

  • How To Followup After You Pitch

  • What You Need In Place If They Reply

Join Katie live at 12pm EST to get ideas for your PR outreach. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.

Registration Open For Tin Shingle’s Social Media Challenge TuneUp

public.jpeg

The new Tin Shingle Members-Only TuneUp is Open for Registration. This one is dedicated as the Social Media Challenge. Experts and Newbies are encouraged to come. Everyone can use a fresh set of eyes and ideas. Newbies will benefit from encouragement to put themselves out there and go beyond the fear of what happens when you do.

Recommended Tin Shingle Tool to use is our exclusive 2019/2020 Content Planner. We will be plotting ahead for which posts you are going to do when, and why.

Details for signup are here! See you soon.

[PR] TuneUp: What To Pitch The Media During: July 2019 (Hint: Gift Guides!)

You know those Gift 🎁 Guides you want?the ones at Holiday time? Those are being put together now!! HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December

HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.

You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.

WHAT YOU'LL LEARN

The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.

Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your headspace needs to be when pitching them!

Blogs: A bit more in real time, so no need to bend your brain like that!

TV: What kind of trending ideas can you pitch TV right now to get your business on-air?

Join Katie live at 12pm EST to get ideas for your PR outreach. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.

This Week's Power Hour TuneUp: Last In The PR Challenge Series

tin-shingle-tuneup-member-only-idea-generating.png

PR Challenge
Members-Only TuneUp

When: Wednesday, June 26th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
All Access Pass Membership


Week 4 of 4 For The PR Challenge
Drop-Ins Welcome


All-Access Members of Tin Shingle are challenged to come to this 1hr Power Hour with 1 PR Goal. We are going to pull focus on it. This is week 4 of 4. Drop-ins welcome!


How It Works:

1. Media Outlet: Pick 1 area where you want the press: Magazine, TV, Blog, Podcast. We are going to look ahead to plan out what would be timely for your pitching.

2. Business Angle: Pick 1 aspect of your business you want to generate PR for.

3. Story Angles: We are going to think up story angles, and you are going to start writing the pitch.

Meanwhile, you are going to submit your email pitch drafts to Tin Shingle's Pitch Whisperer in our Community section.

Join in! Membership required. Activate membership first, then hit this link to get the registration.


Up Next: Social Media Challenge

For those who want to spice up their social media (or put anything into it at all), the next set or Power Hour TuneUps will be for you. If you insist on bringing some PR goals, we won't fight you :)

Success Stories:

Shifts happen during these private TuneUps. It's like group private training! If you put it out there, you'll surprise yourself at what can happen next.

  • Paula Kustra, founder of BagRomance.com secured a feature story with a hyper local website in Houston just before she was set to go to tape a morning show segment also featuring her company's bag styles. During the PR Challenge, as a group, we worked out how she could approach the writer, who had been delaying the story, to turn that delay into a publish. Our strategy worked!

  • Laura Borland, creator of Vyllage, the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25 journalists everyday. I used your PR Planning & Tracker to know who I had contacted.

  • Sierra Bailey, jewelry designer and creator of Manic Trout, landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.

To activate your Tin Shingle All Access Membership, click here.

Next TuneUp: How To Pitch TV Morning Shows - From A Producer's View

How To Pitch TV Morning Shows
From A Producer's POV (Point Of View)

When: Wednesday, June 19,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.
In Wednesday's TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ. Get to know her here before the TuneUp!
This TuneUp Will Include:

  • Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

  • Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

  • Who To Pitch: Is it the host? The anchor? The booker?

  • What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

  • What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

  • Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle. We're going to discuss what this means, and how you are going to zoom in and go micro-niche on your brand.

Join Katie live at 12pm ESTto get these ideas. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps thatTin Shingle Memberscan stream at anytime.

Next Tin Shingle TuneUp: Members-Only PR Challenge

PR Challenge
Drop-Ins Welcome!

When:Wednesday, June 12th
Time:12pm EST
Where:At your computer or on your phone.
How: Follow the directions on this page of the Community Boards to get the registration link. Only logged in All Access Members will be able to see this page.
Activate Your Access Pass Membership Here >

This week the TuneUp is available as a personalized PR Challenge Strategy Session. Bring 1 PR Goal, and we will workshop it together. Sometimes there is just one member in the session, sometimes there are three.

Moderated by Tin Shingle's owner and publisher Katie Hellmuth Martin, attending members will each have a chance to speak about their goals, and give feedback to their fellow members about their goals.

The feedback from fellow members is sometimes the best part.


How It Works

CONNECT: Connect using your laptop or GoToWebinar app. You'll need do to this so that Katie can un-mute you. If you're on the phone, she can't see you to un-mute you.

CHALLENGE: Bring 1 Goal or Challenge to workshop.

FEEDBACK: Get Feedback from Katie and others on how to get there.

HOMEWORK: Leave with a homework assignment. Report back in 2 weeks at our next session.

Success Stories:

Shifts happen during these private TuneUps. It's like group private training! If you put it out there, you'll surprise yourself at what can happen next.

  • Laura Borland, creator of Vyllage, the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25  journalists everyday. I used your PR Planning & Tracker to know who I had contacted.

  • Sierra Bailey, jewelry designer and creator of Manic Trout, landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.


PR  *    Social Media   *   SEO   *    Newsletters   *   Website


To activate your Tin Shingle All Access Membership, click here.

Today's TuneUp: Overcoming Performance and Pitch Anxiety With Christine Agro

tuneup sign overcoming pitch and lerformance anxiety.jpg

Do you have tons of ideas of who to pitch at what magazine, or what TV segment you'd be perfect for?

But do you not pitch it? Do you just dream it?

You might be suffering from Performance Anxiety (which we have given ourselves permission to stretch over to Pitching the Media as well).

Today we talk with Conscious Living Expert and Tin Shingle Member Christine Agro of Awaken and Grow. Christine had been pitching herself as an expert for months, but was not getting the responses she wanted. Register here for the free version of this live TuneUp webinar!

Then she landed two morning show segments.

Today we found out:

1. How she did that.

2. How she nailed her performance on camera.

3. What she discovered when she went through anxiety and regret after landing the segments.

Christine's going to teach us how to identify Performance Anxiety, and how to get through it.

More About Christine

Christine Agro is a Conscious Living Expert, a Spiritual teacher, and a Clairvoyant. She supports women in realizing their dreams, experiencing the support they need to be successful, and in developing a personal process to maintain balance and calm and deepen their connection to their own inner sight.

Christine has been seen on ABC, FOX, Good Morning Connecticut, Good Day Chicago, Late Night with Seth Meyers, featured in The New York Times and seen in Elite Daily, Ladders, VICE, Brides and Ask Men.

Register Here >

NEXT WEEK:

PR Challenge Members-Only TuneUp Session: 12pm EST
We meet for our 2nd of 4 PR Challenge meetings. If you didn't come last time, that's ok - bring your 1 PR Goal and come this time. We'll workshop it together to get you to nail it.

All-Access Pass Members of Tin Shingle are able to get onto this group call.

If you're a Tin Shingle Member, click here to register.

Next TuneUp: Overcoming Pitch & Performance Anxiety

Do you have a list of magazines or TV shows that you want to pitch your brand to, but just haven’t yet? Then this TuneUp is for you…

Overcoming Pitch and Performance Anxiety

When: Wednesday, May 15,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

When Tin Shingle member Christine Agro of Awaken and Grow landed not 1, but 2 morning show segments featuring her as an expert in her field, we reached out right away to get the full scoop on how she did that. Her answers are coming to your inbox next, but you get a cherry on top of actually getting to hear about the morning show appearance from Christine herself during tomorrow's TuneUp!
Beyond the TV pitching tips she'll have for you, and the behind-the-scenes of actually being in the TV studio waiting for her big day on television, Christine is going to share with you the major revelation she had about this experience: How her Performance Anxiety almost didn't let it happen.

Performance Anxiety :: The Paralysis Creator

What is Performance Anxiety? Christine will explain, but let's put it this way:

  • If you fear pressing send on a pitch to the media...

  • If you don't even attempt to go for TV segments...

  • If you don't even attempt to go for big magazine placement...

  • If you don't reach out to others to partner for cross-promotional opportunities...

Then you may be suffering from Performance Anxiety.
Christine is going to walk us through what it is, how to identify it, and how to walk through it to get rid of it.
Then you can walk into the success you deserve!
Join Katie live at 12pm EST to get ideas for your PR outreach. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.

Next TuneUp: "8 Things I Learned After Deleting Facebook From My Phone (but not my life)"

When: Wednesday, April 17, 2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

It's happening. The deletion of Facebook apps from people’s phones - or from their lives entirely - as revelations continue to come out as to how invasive Facebook’s social tactics are. Even Lisa Paige from PopCrush Nights deleted Instagram for her phone for a day, and was so happy.

Tin Shingle’s owner Katie is a Digital Marketing Strategist, and has deleted Facebook Personal and Business apps from her phone, but still uses the platform for marketing.

Deleting the easy access revealed much about Facebook’s design, what’s working and not working with it, and how to reach the people who are still communicating with each other on the platform.

This isn't a TuneUp to slam Facebook, but to highlight the parts of it that you should pay attention to, in your broad marketing plans where time continues to shrink as more content grabs our attention. Namely:

Showing Up. Having a pulse on Facebook. People are checking out your brand page, and want to see life.

Shopping. Facebook is investing into the shopping game as buying via Instagram takes off. Instagram shopping is connected to your Facebook account. The only way to link to products on your website from your Instagram post is via Facebook's Ad Manager, so you can’t cut the cord just yet.

This TuneUp Will Cover:

  • Design: What is hurting Facebook's design, and why your message may be getting buried.

  • Facebook as a Creative Crutch. Are you reaching as many people as you think?

  • Never Satisfied. There's a reason you're hooked.

  • FOMO Fuels Everything

  • When Facebook Goes Dark

  • Facebook Can Still Track You, Despite Being Deleted From Phone

  • So How Should You Use It For Marketing?

Search Tin Shingle