We are deep in Snow Day Season, which means that TuneUp Wednesday came and went with no peep from us! Yup, this week it snowed in New York, which means that schools close (it seems that NYers have confused themselves with North Carolina, where a school closure would make more sense).
This TuneUp: "Beyond The Boost: How And Why To Create Facebook Ads" is going to be a good one. It stars guest experts Patti Devine and Devin Holmes of Digital Impact, who know Facebook Ad Manager like the back of their hands, and are going to walk us through the basics of how to set up an ad (literally, like, where is it in Facebook), and the best strategies behind making your ad artwork and content.
Right now, the TuneUp is on for Wednesday, February 27th at 1pm EST. You can register early here, and be notified if anything changes.
You know our position on Facebook - use with caution and with exact reasons. So we'll be guiding this TuneUp with that approach.
If you see your competition in those ad slots and want to start bumping them out, this TuneUp will teach you how to do that.
Polar Vortex Throws TuneUp Off Its Game - Rescheduled!
Hello!
While New York doesn’t have the coldest numbers of the way below freezing polar vortex temperatures, we are having school closings in the most unusual way, which does impact our live broadcast delivery of the TuneUp. Being that we’re a family friendly company, when a school calls a snow day one day, followed by a 2hr delay the next day, followed by a phone call just as you’re taking your kids to school that says: “Just kidding! There is an early dismissal, you’ll be back in 2hrs to pick up your kids!,” followed by another 2hr delay the next day, your work-game is going to be a little off.
So. Deepest apologies for not broadcasting the TuneUp on Wednesday, but know this: it is happening. We are rescheduling it and will have new registration links shortly. We will also have new a new signup session for the Member-Only TuneUp, where Tin Shingle Members can come onto the call either by video or phone, and have a group strategy session.
Thank you again for your patience!
Wishing everyone warmth and safety.
Today's Live TuneUp: What To Pitch This Month: January
What To Pitch This Month: January
When: Wednesday, January 2nd, 2019
Time: 3pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.
Today's TuneUp will include a deep dive into several Editorial Calendars that are ready for you to search through in Tin Shingle's database. Today's live TuneUp also has two special features for you today:
Motivation Minute: The kickoff to every TuneUp is a Motivation Minute, and today's is dedicated as your New Year's Day Pep Talk. The actual New Year's Day cast a bit of The Sunday's vibe for some of us, after the excitement of the coming change delivered us on a day of: "Ok, now what? What direction to go?" It's a big thing to stare at a blank slate after feeling such momentum. This will be discussed quickly in the Motivation Minute.
Special Focus: Innovator Introspection. Several magazines are having their Innovator's issue. Are you an innovator? Sure you are. Knowing how you are an innovator in your field is key to pitching yourself or your business into this theme. We will discuss so that you can have talking points at the ready for this type of email pitch to the media.
Register here, or if you missed it, you can also get the replays here!
Training TuneUp Ready To Stream: "Pitching Local Media"
Just in time for your quiet down time in between family during this holiday season, Tin Shingle’s latest original Training TuneUp “Pitching Local Media” is ready for you to stream. See real-life pitches to the media that worked and didn’t, and find out why.
Getting featured in local media can be a great boost to your brand. Learn more about this TuneUp and how this approach incorporates into your overall marketing and publicity strategy.
Featuring Your Success Stories for Valentine's Day Gift Guides
Hello and Happy Monday!
If you've been in this game for a while, you'll know that your next big chance for Holiday Gift Guides is happening now - and it's Valentine's Day. This week's live Tin Shingle TuneUp is focusing on how to pitch Valentine's Day Gift Guides. The bigger magazines have already filled this, but you have a chance elsewhere.
We Want To Feature Your Gift Guide Success Story
Did you land a Valentine's Day Gift Guide? Are you a business owner, artist or maker who did this? Are you a PR professional who did this? We want to hear from all of you.
We are sharing success stories during this week's Tin Shingle Training TuneUp - if you send them.
Contact us here with how you did it. Can be a quick email - just let us know! We want to feature your clever tricks.
Early Winter Schedule of Training TuneUps Is Available!
Early Winter Schedule Of TuneUps
It's here! The schedule of upcoming Training TuneUps, and our new Personalized TuneUps. Set aside 3pm EST (almost) every week as your must-focus time on getting the word out about your brand. Visit Tin Shingle's Scheduleat any time at our website for registration links or new class listings.
NOVEMBER
Week 1:What To Pitch This Month: November 2018 Stream Now >
November 7, 2018
Week 2:Personalized TuneUp Workshop (Members Only)
November 14, 2018
Week 3:Thanksgiving Break - Enjoy! Watch for a Tin Shingle Black Friday Sale on Membership!!!
November 21, 2018
Week 4:Pitch Now: Valentine’s Day Gift Guides :: Tips & Tricks Register Here >
November 28, 2018
DECEMBER
Week 1:What To Pitch This Month: December 2018 Register Here >
December 5, 2018
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
December 12, 2018
Week 3:Pitching Local Media Register Here >
December 19, 2018
Week 4:Winter Break - Happy Holidays!
December 26, 2018
JANUARY
Week 1:What To Pitch This Month: January 2019 Register Here >
January 2, 2019
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 9, 2019
Week 3:Hibernation Season: How To Polish Your Brand For Big Changes This Year Register Here >
January 16, 2018
Week 4:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 23, 2019
Week 5:To Be Announced (wanna be a Guest Expert?)
January 30, 2019
Streaming Now: What To Pitch the Press for November + Tricks for SEO and PR
New Training TuneUp in the Member Center!
Hey Buzz Builder! You've got one more tool in your marketing tool-belt to create curated exposure to your brand. This is Tin Shingle Training you can access anytime.
What To Pitch The Press: November
Get ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.
BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.
BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.
Trick Or Treat:
5 Tricks for PR, Instagram, SEO
This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done! Get PR and Instagram Tricks, and what might make for some Rotten Candy PR!
Today's TuneUp: Private Member-Only Jam Session
We're changing it up here at Tin Shingle!
The most important, game-changing thing we can do sometimes is to connect and talk - out loud. Not just typing. Therefore, we are alternating this TuneUp space to be one week the regular public TuneUp (stream all of the past TuneUps here), and the next week will be a Members Only TuneUp, where people who have activated a level of membership can come onto this call for a Group Strategy Session.
How This Works:
Moderated by Tin Shingle's Katie Hellmuth Martin, you can bring 1 Challenge you are experiencing, or are challenging yourself to do. Usually this is a small group of people, and it is always a safe, supportive space.
Each person brings 1 goal or challenge they want to unpack.
Each person will get to present their challenge, and get feedback from others on the call on how to get there.
Homework will be assigned to each person. You'll have your own homework assignment created just for you to get you closer to reaching your goal.
This Group TuneUp is Great For:
PR: People who are trying to get featured in the media.
PR: People who didn't realize that they could get featured in the media, and need an outlook adjustment!
PR: People who are pitching the media but getting nowhere.
SOCIAL MEDIA: People who are shy in social media and need a plan to put their business or brand out there.
SOCIAL MEDIA: People who need to fine tune what they are doing in social media to get better results (i.e. sales, bookings, etc.)
WEBSITE DESIGN: People who need feedback on their websites.
SEO: People who want to elevate their SEO to a new level.
Next Live Broadcast of TuneUp: SEO + Social
We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.
As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”
Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).
So social is on shaky ground. We all want to connect, and we will, but what do you have in your own tool belt (hopefully) all of the time that you can control?
Your website.
And how are people finding it?
Googling stuff.
What are they going to find there?
Amazing content you’re going to put there, and lots of pictures.
What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.
That’s right. Good old fashioned SEO.
The three most important things you can be doing right now for your business is what we will be covering in this TuneUp - so go register for it right now:
Making your website pretty and alive
Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)
Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)
Join Katie live at 3pm EST to hear refreshing SEO Tips, Newsletter Tips, and how to be treating your social.
Ready to Stream: PR Planning for September: What to Pitch the Media Each Month
Just dropped into Tin Shingle’s Training TuneUp Library! “PR Panning for September: What to Pitch This Month”
Hints: you’re going to hear that some Holiday Gift Guides are still options for you. You’re going to learn how to chunk this out so that you are preparing pitches for both the big glossy magazines you want, plus the social media reach of your own posts. Go stream it now! Link in bio and click on TuneUps. Tin Shingle Members of Level 3 gets all Training TuneUps for free (hey that rhymes!) or you can buy as a single purchase.
