TuneUps

Training TuneUp Road Trip to East Fishkill Library

Tonight, Tin Shingle’s owner, Katie Hellmuth Martin, delivers a Digital Marketing Presentation in partnership with SCORE Mentors Dutchess County at the East Fishkill Public Library District. It's the Tin Shingle Training TuneUp on the road. Road Trip! She will reveal: “8 Things I Learned About Marketing After Deleting the Facebook App From My Phone.” Come! Pre-register, as space is extremely limited.


When: Tuesday May 22 at 6:30 to 8:00 PM
Where: East Fishkill Library - 348 NY-376, Hopewell Junction, NY 12533
How Much: Free

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New Gift Guide Class Category in Training TuneUps

Tin Shingle has over 115 Training TuneUps that focus on different areas of creating buzz around your business for you to stream at any time. We have been training businesses like yours for so many years, that we have amassed quite a collection of classes in niche topics that dig deep into important PR and marketing strategies. This calls for a Spring Cleaning! We are organizing these in a more finite way for you, with our first new category:

Gift Guides

Our Public Relations classes category is so extensive, that we are dividing it up so that you can go deep on important issues that will make a big difference in your business right away.

As we inch closer to Summer, we want you to be prepared for pitching those Holiday Gift Guides. Because yeah - that starts in summer! Charge your laptop, because you’ve got some work to do poolside.

All of Tin Shingle's online classes are available to stream free with the Level 3 TuneUp Membership or higher. All others can purchase their favorite classes and keep them forever.

Online Classes Now Streaming

If you're a Training TuneUp Webinar Member of Tin Shingle, you can press play on these from any device when you're logged into Tin Shingle.  If you're not a member, you can buy your favorites and keep them forever!

Activate your membership today, or select your favorites and get excited to take your business in new directions with fresh marketing ideas!

PR Planning For February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Have a Media Contact or Editorial Calendar Request?!
Send an email to member@tinshingle.com.  

Want Access?
 Join Tin Shingle as a Level 4 Member now!

Interview With An Artist Who Quit Her Day Job

This is an incredible story. Tin Shingle’s owner Katie will interview Megh Knappenberger to hear her story of leaving her graphic design days behind her in order to pursue her painting full time. But, her graphic design days come back into play a major part into how she found success so soon. Not long after making her big decsion to become a professional fine artist, Megh produced some paintings, and made a sale of $150,000! Publicity happened quickly after that, and she she needed to take the rest of the month off to keep up with new orders.

Living the Dream (Job)!

How did Megh do this? With a combination of tapping into her city's love for sports - the Kansas City Jayhawks - and landing the only licensing agreement from the Jayhawks to an artist. We are going to find out how she did this, and tap into the chutzpah that makes all of this happen. 

Iron Sharpens Iron - One Story Helps Shape Another

Megh will tell us all about her inspiration, determination, and collaborations in Tin Shingle's exclusive interview, to help you make your own success. Covered in this interview:

  • Licensing Artwork
  • Getting Sales
  • Getting PR
  • Changing the Mindset
  • What Is Life Like Now

SEO Tips & Tricks for Google Rankings

What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:

  • What is SEO
  • What Does and SEO Friendly Website Look Like (A step by step guide)
  • Tips For Service  and Product Based Companies
  • How to use Social Platforms to Your Advantage
  • Why Google Reviews are important and how to get your clients to do it
  • Getting SEO from other websites
  • What the Normal Person is Seeing and how you to optimize that
  • Keyword Clues you can use to boost your rankings
  • When and If you should by an Ad
  • What to do when you rebrand

Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.

Today's Online Class TuneUp: PR Planning for February

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Today's Free Online Class:
PR Planning For February

When: Thursday (Today), Feb 8th at 3 PM EST.
Where: The place most convenient for you. Watch at your desk or listen on the go.
Price: Free for all on the live broadcast.

This is the Online Class TuneUp for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. Register for this Online Class today that airs today at 3pm to get the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

Newsflash: If you dream of your business being featured in a magazine, you can make this happen - on your own. All you need to do is email them with an idea. Ok, there's more to it than that, (like a really effective Subject Line, a Great Followup, and a Killer Idea), but the real trick is knowing the right time to pitch the right article angle.

Hot Topics Right Now: Magazines work 3-6 months ahead of time. So you must think that way also, and suggest a timely idea for the future. This doesn't mean simply planning ahead. This means actually executing it right now. Magazines are working on things like this right now:

  • Summer Fun
  • Camping
  • Star Wars Origami ("May the 4th Be With You" is coming up!)
  • Bridal Budgets
  • Disruptive and the revolutionary people behind the idea
  • Italian Cooking

Do you want more ideas like this? Then Register for this Online Class today that airs today at 3pm. Today is Tin Shingle's monthly PR Planning class, and tells you what to be pitching in February if you want PR in May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership only. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership level to access these and more any time you want.


This Class is Computer & Phone Friendly

  • Call on the phone to listen.
  • Watch from the phone app - do nothing - it just works!
  • Click to watch on the computer