Media Contact Update: Joi Marie Leaves Essence After Two Years Of Serving Black Women

On September 18, Joi Marie announced in a tweet her departure with Essence after two long years. She has started a new role as Deputy Editor for Insider. Before her time with Essence magazine, she had worked nearly a decade in network news from Good Morning America and ABC News to ABC Radio and NBC News. She is the author of The Engagement Game and has freelanced for her family’s The Afro American Newspaper, the longest-running newspaper owned by a Black family in the country.

Joi Marie has been updated in our Media Contact database! 

Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. It’s easy! Log into your member account at Tin Shingle, and go to the Media Contact Idea Center. From there, you'd see a box that says "Areas of Interest," and you'd start typing LA or Los Angeles. A list of suggestions would begin coming up. Done! See how to search for media contacts HERE.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Get Ideas

Need ideas of why to pitch a specific magazine? Start a conversation in Tin Shingle's Pitch Whisperer. Or tune in every other Wednesday to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Media Contact Update: Sally Holmes Named Editor-in-Chief of U.S. Marie Claire

Photo Credit: Marie Claire

On September 15, Sally Holmes was named Editor-in-Chief for U.S. Marie Clair. Holmes has been with Marie Claire since 2018, initially as the digital director and then executive director.

“I love that I'm stepping into a role held by amazing women I’ve long admired,” said Holmes. “Marie Claire is an incredible global brand that at its core is all about empowering women, telling impactful stories and connecting with its audience of smart, stylish, ambitious women. At this critical moment in our country, I’m honored to lead a brand that has the power to inspire meaningful change, amplify voices and galvanize readers to vote.”

Sally Holmes has been updated in our Media Contact database!

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Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. Do you want to be featured in the pages of Wired Magazine? Allure Magazine? Or more of a spiritual magazine?  You can do that with our easy-to-use list that includes ways to search by subject or media outlet. See how to search for media contacts HERE.

It’s easy! Log into your member account at Tin Shingle, and go to the Media Contact Idea Center. From there, you'd see this easy box that says "Areas of Interest," and you'd start typing LA or Los Angeles. A list of suggestions would begin coming up.

Award-Winning Author, Attorney & Social Justice Advocate, Mark M. Bello, Leaves Tin Shingle An Awesome Review

Tin Shingle trains and empowers business owners, makers, artists and staff members in how to get the word out about their business. Be it a non-profit, special project, or even a major call to action, Tin Shingle’s training and community support gets people doing just that - on their own. Crafted by business owners for business owners, Tin Shingle's programming trains you in how to get publicity, how to have sha-zam social media streams, and how to master your newsletter marketing. We give you what the professionals know so that your outreach is well-rounded so that more people know about your brand. We give you the lingo, the contacts, the strategy, and the relationship-building techniques so that you (and/or your team) can do this yourself and get the word out.

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“THIS IS A TERRIFIC SERVICE OFFERED AT PRICES THAT ALSO MAKE IT A TERRIFIC VALUE. “

“Tin Shingle and Katie Hellmuth Martin have been a Godsend to my legal thriller author business. Her assistance and advice have been invaluable. The company specializes in member-based public relations assistance through written materials, live video and audio or taped webinars. One-to-one private service is also available (optional and extra). The price is very reasonable and there are no long-term contracts to sign. They offer critiques and corrections for your PR materials and a targeted database of media types to send your materials. This is a terrific service offered at prices that also make it a terrific value. And, oh, by the way, Katie is an approachable, warm, and fun person to get advice from. I cannot recommend Katie and Tin Shingle highly enough. 5 Stars *****”

Mark M. Bello
Award-Winning Author, Attorney & Social Justice Advocate
Website

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[PR] TuneUp: Pitching The Media All The Ways: Social Media and Alternative Ways

We're talking about all the ways to pitch the media these days - the alternative ways. When you can't find an email, you go rogue on LinkedIn, DMs, Contact Us pages, even Text (gasp!).

This TuneUp covers all the ways to do this.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Deal For Tin Shingle Members: FluidRunning $25 Off

Guess What?

Are you needing to go for a good run? But you love the water so much you'd rather just run in water all day? Or maybe your bones are sore and you can't hit the road anymore? We have your solution!

Tin Shingle got to know the company Fluid Running when they were using our educational platform to learn how to get the word out, and focus their pitching of the media. Another member (the author of legal thrillers, Mark M. Bello, really liked the product, encouraged some member synergy by seeing if there was a coupon available, and Fluid Running granted!

Fluid Running is a running kit that enables you to run (sprint) in the deep end of the pool. Your feet will not be touching the ground. With the kit, you get a flotation belt, access to workouts via the app, and waterproof ear buds.

Tin Shingle Members receive $25 off! The Coupon Code is in the members-only Community Forum area of the website.

"Fluid Running eliminates the harmful impact of land running while providing additional cardiovascular and muscular benefits. Based on the highly successful Fluid Running group fitness class out of Chicago, IL, the new Fluid Running H2Go System allows you to do it on your own time, at any deep water pool, with Jennifer Conroyd (founder, USATF trained coach, A.C.E certified personal trainer) leading you through these challenging workouts. Young or old, injured or in training, physically fit or just starting, this workout is for you. See why Men’s Journal named this one of the top “20 Workouts in America”.

Join Tin Shingle HERE to get access to this coupon!

How To Find A New Person In The Media For Getting The Word Out

If you are looking for media contacts, aka "people who work in the media that you really want to write about your business," you’ve come to the right place! Tin Shinglers with a Media Kit Membership have access to our database full of hundreds of contacts from LA contacts to contacts for food!

Here's the thing - you might not know hat media outlet to hit up. You might not know about a local newspaper or obscure podcast. So Tin Shingle built a search tool for that!

Let's say you are looking for media contacts for people who write about local businesses in and around Los Angeles.

You would log into your member account at Tin Shingle, and go to the Media Contact Idea Center.

From there, you'd see this easy box that says "Areas of Interest," and you'd start typing LA or Los Angeles.

A list of suggestions would begin coming up.

We made a little video for you to show you what we mean…

A Passing: Irina Mozyleva Siegel, Founder of ClothFactor

Irina Mozyleva Siegel. Photo Credit: Irina Mozyleva Siegel.

Irina Mozyleva Siegel first came to Tin Shingle when a friend recommended her, when she created and opened ClothFactor. She was looking for confidence in speaking in social media, to get the word out about what she was making in her studio in The Lofts At Beacon, in Beacon, NY. Irina was from Miory, in the Vitebsk Region of Belarus, then part of the Soviet Union. She passed on May 27, 2020 from a rare cancer that she sought to “outwit,” in part with her business, ClothFactor. She was 51.

Irina started sewing at a young age, learning from her sister Tamara, a professional seamstress, but grew into her voice when she was “plucked by State talent scouts and placed in a dedicated musical boarding school where students worked at their instruments and voices for hours every day,” according to her obituary. She pursued a singing career which eventually won her an all expenses paid trip to America to Julliard, when she sent the school a cassette of her singing.

According to her obituary in the Beacon Free Press dated June 17, 2020, Irina “transferred to the Curtis Institute of Music in Philadelphia, having won a full scholarship there. After graduation, she went on to join the Merola Opera Program, which traveled the country performing fully staged operas. She moved to New York, where in 1997, after a magical, musical, and international courtship, she married Aryeh Siegel - twice. She gave birth to their daughter, Leah, on New Year’s Eve 1999 a few days after they moved to Beacon, NY.”

Irina continued to pursue her singing career locally in Beacon, and tapped into her Russian Orthodox Church roots to keep her sound going. She developed a very rare cancer for which there was no cure, and her body began a battle between the cancer and pain caused by medication. Irina lost the ability to sing like she used to.

The ClothFactor’s storefront at the Lofts at Beacon complex. Photo Credit: Irina Mozyleva Siegel.

To cope with the pain, Irina tapped back into her stitching roots. Her sewing skills had became proficient while she was an opera student at Moscow Conservatory and made both her costumes and her own clothes, according to her About Us page on her website. Irina continued doing alterations for clothing, including those for her petite height. Her daughter, Leah, inherited her singing voice, and was quite active in the high school drama department. Irina started creating costumes for her daughter and the theater department, and her passion for the cloth was strengthened.

Irina came to Tin Shingle when she wanted to get the word out about the ClothFactor. I spoke to her about her desires to use social media, and her hesitation with writing. Irina was an eager learner, and would play TuneUp replays when in her studio. I learned of her cancer later from a friend. Irina did not mention it to me. After a couple years of membership, I reached out to her friend to inquire for Irina’s health. If Irina had kept it to herself, I didn’t want to intrude. I learned that her cancer was not improving, and that she was battling hard.

ClothFactor was what she started to help her fight past her physical pain. “In 2016, after losing the ability to sing due to radical surgery, Irina immediately redirected her creativity to clothing design, opening ClothFactor, a retail sewing studio that she ran next door to her home at the Lofts at Beacon. She grew the business successfully for a couple of years, which made her even happier than singing and satisfied her deep creative urge. It also gave her time and a place to be alone with her illness. Irina never liked to see herself in a “battle;” she viewed her rare cancer more as a sly opponent to outwit.

Creating costumes for drama students at her daughter, Leah’s, school, Beacon High School, reignited her desire to design new clothes. She worked with two talented women in her studio. From the ClothFactor website, we lift up these women to recognize them as Irina did her her words:

Irina (right) working with her team, Teresa Murray (left) and Debbie Roberts (middle).

Deborah (Debbie) Roberts, “a professional seamstress with extensive sewing machine knowledge and expertise. She is a sought-after machine embroidery professional and is invited to do classes and demonstrations at many workshops and markets throughout the year. Her resume includes work for Calvin Klein and behind the scenes on TV’s “Extreme Home Makeovers.” Debbie has studied with both Sandra Betzina and Sue Hausmann, two leading sewing experts. For the last fifteen years she has been a salesperson and educator at Sew & Vac in Poughkeepsie, NY.”

“Teresa Murray is a highly experienced seamstress with unparalleled skills, Teresa is an integral part of the ClothFactor team. Her thoughtful attention to detail results in gorgeous, precise tailoring. She is a patient, thorough, and gifted craftswoman who can handle complex patterns and techniques. Her warmth and enthusiasm paired with her expertise and top-notch skills make her an ideal person to work with on these very personal projects.”

Those who are loving and missing her are her husband and architect, Aryeh Siegel, and their daughter Leah Siegel. Her father Nicolai Petrovich Mozyleva residing in Belarus, her sister Tamara also in Belarus, and her many friends around the world. Irina joins her mother, Lia Mozyleva, who passed in 2009.

Irina was also a music teacher, teaching in local schools and giving private lessons in piano and voice. Her family asks that you consider donating to the Solaris Voices Scholarship Fund for Musical Education, which benefits students in Beacon, NY. Checks can b e made to Solaris Voices, with Irina Mozyleva Siegel in the memo section, and mailed to 42 Mason Circle, Beacon, NY 12508.

[PR] TuneUp: When Your Facebook Gets Compromised, Who Do You Call? And What Happens To Your Life And Business?

OMG, She Got Facebook Compromised And Lost Everything

Sabina Hitchen, a Public Relations Strategist & Expert, as well as an on-air TV personality for Wow-Worthy Small Biz Discoveries, had her Facebook compromised. Sabina runs part of her business coaching businesses about PR on Facebook in a Community Group. And let's not forget all of her new baby photos that she feeds her friends with daily.

When her Facebook account got hacked, she lost control of it and was unable to access her business Community Group or those baby pictures. Sabina is the former business partner and co-creator of Tin Shingle. She generously is pulling the curtain back to reveal her traumatic experience in order to help others avoid the same fate.

Change your passwords as often as you change your toothbrush! And that means that you must remember to change your toothbrush! Every 3 months is recommended.

Today we found out:

• When it happened.

• How she knew.

• What she did right after.

• If there was anyone to call.

• No one to call? So who did she call?

• What she has learned since.

• The impact her Instagram.

• If any other platforms, banks, emails, were impacted.

Sabina told us allllll about the dark web (well, as much as she learned), getting in touch with any facebook support, etc.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Businesses Experience Shifts During Tin Shingle’s Member Only TuneUp

These every-other TuneUp weeks are fun! When we open up the Training TuneUp to All Access Members of Tin Shingle and listen directly to their challenges, and identify missed opportunities, shifts happen!

Lately, we have been talking about what their pitches to the media read like (after reviewing them in our Pitch Whisperer group feedback forum), and what their websites look like. If you catch the attention of a very busy media person with your email pitch, they are going to go to your website to investigate. What are they seeing there? You know what you sell and how you sell it, but is that translated effectively on your website and in your social?

Big website changes have resulted from these meetings for Tin Shingle Member Fluid Running. Mike, the Communications Director at Fluid Running, the app-based coaching program for people who run in water (I know!!!), has been doing a superb job making adjustments to their website to illustrate how “deep water running” works for different types of people. This is a challenge because it’s a new concept to most people, but a niche training method for hard core runners, yet very beneficial to all.

Our newest attendee to the special Members Only TuneUp is Paola from Bag Romance, a high end luxury bag rental company. Bag Romance has quietly been around for a bit, but has been refining their website and branding. Paola joined Tin Shingle because she is ready to introduce Bag Romance to the media, and is looking for the best ways to do so. She’s also looking for a support system, because pitching the media requires endurance training! And that’s what we provide here at Tin Shingle.

Join is for the next TuneUp! See the schedule in the TuneUp section.

Want These Water Bottles - 50 Strong

We get exposure to so many great products and people designing them! Hello new Tin Shingle Member, 50 Strong ! And they are from Lima, OH to boot! We are OH proud via Cleveland and Columbus!

Thanks to 50 Strong’s social media, we see they participated in a Walmart initiative to highlight Made In America on retail shelves. 50 Strong shared the stage with two other Ohio companies: Crazy Richard’s Peanut Butter and RedHead Wine.   

Way to hustle and make it happen!  and welcome to Tin Shingle!