Online Classes Now Streaming

If you're a Training TuneUp Webinar Member of Tin Shingle, you can press play on these from any device when you're logged into Tin Shingle.  If you're not a member, you can buy your favorites and keep them forever!

Activate your membership today, or select your favorites and get excited to take your business in new directions with fresh marketing ideas!

PR Planning For February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Have a Media Contact or Editorial Calendar Request?!
Send an email to member@tinshingle.com.  

Want Access?
 Join Tin Shingle as a Level 4 Member now!

Interview With An Artist Who Quit Her Day Job

This is an incredible story. Tin Shingle’s owner Katie will interview Megh Knappenberger to hear her story of leaving her graphic design days behind her in order to pursue her painting full time. But, her graphic design days come back into play a major part into how she found success so soon. Not long after making her big decsion to become a professional fine artist, Megh produced some paintings, and made a sale of $150,000! Publicity happened quickly after that, and she she needed to take the rest of the month off to keep up with new orders.

Living the Dream (Job)!

How did Megh do this? With a combination of tapping into her city's love for sports - the Kansas City Jayhawks - and landing the only licensing agreement from the Jayhawks to an artist. We are going to find out how she did this, and tap into the chutzpah that makes all of this happen. 

Iron Sharpens Iron - One Story Helps Shape Another

Megh will tell us all about her inspiration, determination, and collaborations in Tin Shingle's exclusive interview, to help you make your own success. Covered in this interview:

• Licensing Artwork
• Getting Sales
• Getting PR
• Changing the Mindset
• What Is Life Like Now

SEO Tips & Tricks for Google Rankings

What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:

• What is SEO
• What Does and SEO Friendly Website Look Like (A step by step guide)
• Tips For Service  and Product Based Companies
• How to use Social Platforms to Your Advantage
• Why Google Reviews are important and how to get your clients to do it
• Getting SEO from other websites
• What the Normal Person is Seeing and how you to optimize that
• Keyword Clues you can use to boost your rankings
• When and If you should by an Ad
• What to do when you rebrand

Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.

GirlBoss Launches New Podcast: Self Service - A Witchy Listen of Self Care

GirlBoss editor Jerico Mandybur has announced the new podcast for the girl empowerment source: Self Service, the self described "cosmic comfort zone, an 'inner-beauty school' where self-care is celebrated, where getting real with emotions is a treat, and an interest in thoughtful, funny conversations, weird wellness and astrology is unabashed. It’s where being a little self-indulgent isn’t just a shame-free act of self-love, it’s a necessary launchpad into a life that’s wholly ours, in a world where we feel good about taking up space. Here, we serve our hearts. We rant. We grow. And we tune the eff up."

In her email announcement, Jerico defended the astrology angle. Not that she needs to, but it does set the podcast apart from other self-care mediums. She explained that her family belief system included "a strong belief in superstitions, messages sent through dreams, and evil eyes." Further, she finds that it is core to how someone can provide self-care to themselves, yet it is considered "woo woo" and brushed off or punished.

"Witchy stuff has been historically demonized (I believe)," Jerico explains, "because it’s a feminine system that threatens the dominant power. Mid-wifery, being a single woman in possession of land, healing using old plant knowledge; these are all things women suffered for that are now being reclaimed."

Being that had a midwife for my third child, and am reading the second book in the Outlander series, Dragonfly in Amber, where the memory of the heroine's near miss with being burned at the stake because she knows how to heal people with plants is fresh on my mind as she hunts down the other time traveler that did meet her fate at the stake in that book (the cross-over in time is so fascinating!), I'm drawn to this message of normalizing knowledge that women tend to get shunned for. Like, why does a woman's credit score plummet when she gets divorced? Why is that normal? Does a man's? I'll need to look into it. If you know, please chime in below in the comments.

So I'm looking forward to the podcast, and looking forward to seeing which of you business owners find a story angle to pitch to them, so that maybe I'll hear you on the air with Jerico!

Meanwhile, we are adding it to Tin Shingle's Media Contact Database in our new Podcast section, so that you can more easily browse for relevant podcasts to listen to, get to know, and pitch if a great fit for your message.