[PR] TuneUp: What To Pitch During August

TuneUp: What To Pitch During August 2023

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

We will go over magazine Editorial Calendars that are in Tin Shingle's database that normally members only can see.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: What To Pitch The Media In July 2022

What To Pitch The Media In July 2022

Happy July!

In the PR and magazine world that means one thing: Holiday Gift Guide.

Not the holiday that is just around the corner that some people are canceling since people’s body’s just got canceled and put at risk. No - we are talking about pitching the magazines for those coveted editorial gift guide roundups.

The research and writing starts in July. Knee high in July with the beginning of products being shipped around for testing and inspecting by editors and writers.

In this monthly TuneUp, “What To Pitch The Media In July,” you will hear of the many themes you could be pitching for different types of outlets. These include National US Postage Stamp Day (because we know one of you is actually launching a US stamp!), Celiac Awareness Month, Adopt A Shelter Dog Month. These themes are not in July - they are later. This TuneUp will help you plan for where to pitch, when.

This TuneUp is open to all to listen to for free for the next 24 hours, and then it’s getting packaged back up for the Tin Shingle Members only to stream at any time.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: Ideas For Pitching The Media For The Month Of May 2022

Ideas For Pitching The Media For The Month Of May 2022

Planning ahead for Summer and Fall media coverage - what should you be pitching the press right now? Print magazines are in long lead time, meaning they are working on August and September issues now. That means Back To School!

But the now for digital also means Juneteenth and Father's Day. And what should you be pitching for TV?

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: How To Get PR By Writing Your Own Headlines

How To Get PR By Writing Your Own Headlines

Hello!

During this tuneup, we talked about how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: Editing Email Pitches For TV

Editing Email Pitches For TV

During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: What To Pitch The Media In October 2021 For 2022 Coverage

What To Pitch The Media In October 2021 For 2022 Coverage

The Live Broadcast of the TuneUp is back this week!
Listen to this TuneUp for ideas on what to pitch the media during October 2021 that you can see in print in 2022! Pitching the print media is all about spotting news trends right now, and predicting how they would play out 6 months from now. Also in this TuneUp get media ideas for what to pitch now to get short-lead news coverage from digital editions of your favorite media outlets and TV.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

[PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

Hello Hello!

Tin Shingle's planning ahead programming continues, with this broadcast of the monthly TuneUp "What To Pitch For August 2021 (For Media Coverage In January 2022).

During this TuneUp, we focused on standard themes you can rely on for pitching angles that could land your media placement in January 2022 (think "New Year, New You!"...you know the drill). We also focus on "short leads" and "medium leads" ideas, which are story angles you can use now to land your media coverage tomorrow or in a month from now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: When A Good Morning America (GMA) Feature Goes Not The Way You Wanted

When A Good Morning America (GMA) Feature Goes Not The Way You Wanted

What happens when you get featured on Good Morning America, and the segment that the producer's air is not what you imagined - and you don't want to show it to anyone. What do you do? Can you still use it? How did this happen? MorayaSeeger DeGeare shares her experience during this TuneUp.

The dream came to this New York based relationship therapist - Good Morning America came calling. Moraya Seeger DeGeare of BFF Therapy in Beacon, NY  (you've seen her before at Tin Shingle!) started a chalk conversation movement from her side hustle activist brand - To My Old Racist Earth - during the beginning of the protests in 2020. And she activated it again in 2021.

Last year, a friend saw what she was doing and reached out. That friend worked for Good Morning America and wanted to feature the movement that encouraged children's participation.

Moraya organized several families for the producers to interview, and a lot of footage was shot. However, what aired was much different than Moraya expected. So much so, that she didn't want to share the full feature with her own following after it aired nationwide.

In the name of helping others, Moraya agreed to come on Tin Shingle's next TuneUp to talk about the experience. 

Here's what we covered:

• The Process: How the Good Morning America segment came to be.

• What to expect: Can the star of the story control the narrative?

• Analyzing the segment: What parts triggered Moraya and why.

• "Granddaughter Of": Moraya is the granddaughter of Pete Seeger, the musician who was a major figure during the Civil Rights Movement and in environmental justice. Will this always lead a segment, leaving a person feeling in a shadow?

• What to do next? What if you hate the segment? Should you bury it forever? No. We are going to milk it, and Katie will tell you why.

• Where do we go from here? You got Good Morning America - most people's biggest dream - now what?

• Sought After - but what if you want to steer? Moraya is approached often by the media as an expert in her field. When it comes to building buzz around her chalk movement, she realized that she needed to start pitching - just like everybody else! Katie will give her some tips. Not that she needs them! But all of us need tips and nudges.

See pictures of this segment in Tin Shingle's blog post, and watch the whole thing.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: How To Pitch For 2021 Valentine’s Day Gift Guides - Starting In October/November 2020

It's that time of year! A monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we had a special Motivation Minute, that we're slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: TuneUp: What To Pitch The Media This Month: October

It's time for our monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we shared a special Motivation Minute- slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: TuneUp: Pitching The Media All The Ways: Social Media and Alternative Ways

We're talking about all the ways to pitch the media these days - the alternative ways. When you can't find an email, you go rogue on LinkedIn, DMs, Contact Us pages, even Text (gasp!).

This TuneUp covers all the ways to do this.

HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: What To Pitch The Media This Month July 2020

What To Pitch The Media This Month: July

OMG - you GUYS! It's time to start pitching Holiday Gift Guides that print in November or December.

It's true. The presses are still printing. Magazines are still getting produced in the pandemic. People may be working from offices, or remotely from homes. Creativity and problem solving is rising above the panic, and we are moving forward.

Tune in to this planning TuneUp to get ideas for what you can pitch during July. This doesn't mean it's going to print in July. This means that people in print magazines are planning for November/December and need to hear from you now.

In this TuneUp, we got ideas for:

• Magazines (Long Lead)

• Regional Magazines (Medium Lead)

• Social Media (Immediate Lead)

• TV (Short Lead)

HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: Timing Is Everything: How to Pitch The Media During The Time Of Coronavirus

Hi. This is Katie talking. Before we get into the TuneUp details below (which is going to be AWESOME), I wanted to update you on Tin Shingle and the coronavirus. I have wanted to write you so many articles, but I have been scooped up by the local media here in Beacon, NY because New York is one of many states is that is dealing with and preparing for coronavirus in a major way. Coronavirus: coming to a state near you. We have been blogging breaking news, and basic news like where kids who are not in school can pick up their free lunch, etc. 

Here is what we are doing Coronavirus-wise here at Tin Shingle:

Coronavirus # hashtag cheat sheet. As you share in social media, you want to use the most relevant hashtags. This will help the media find you and possibly pick up what you are doing. The media is frantically looking for story ideas, tips, breaking news. You can get into these flows. Normally for our Media Kit Members only, we are putting this on our blog for all to use for free.

Local Media Contacts: We are inputting LA and the Hudson Valley of New York. Editorial Calendars: We have a bunch in, but are stopping this research in order to do more Media Contact updating.

Pitch Whisperer: If you are pitching the media or a sponsor or partner and want feedback on how that email reads, submit it to Tin Shingle's Pitch Whisperer in the Community section of the website. DM me at Tin Shingle for fastest response. Our website does auto-send an email when a new pitch has been submitted, but it has a delay. DM Tin Shingle.

Morning Message: I am checking in with you every morning on Instagram. Usually between 7-8am. Recorded, not live. The Internet is getting shaky, so I don't want a lot of transmission interruptions. All short videos (between 3-5mins) are there.

Working Remotely: We work this way anyway, so nothing has changed here! Except that our kids are surrounding us 24/7 and we are now "Substitute Teachers" as we have been given supplemental School From Home material. School is probably done for New York and Ohio, and others. Unless this #FlattenTheCurve movement works and a major change happens fast enough. So Social Distance! 

This TuneUp is all Coronavirus COVID-19. If you're not aware of how this pandemic has taken over the news cycle, then you need to wake up right now :) If you are aware, AWESOME! This call is all about how to pitch the media something very relevant that may get picked up very quickly. People are spending money. People are holding on to money. Lots of content is being created. Media is looking for: feel-good stories, resource stories, breaking news. There is SO MUCH going on at one time, that informing a news outlet right now is what we need to do.

COVERED IN THIS BROADCAST 

• Motivation Minute: If you're located in one of the states dealing with COVID-19 in a major way, then your brain has broken several times. That's OK. Katie addresses this in the Motivation Minute.

• What Is The Media Doing Right Now? (hint: they are literally moving out of their offices...they are all working from home!)

• Topics You Can Pitch

• How To Write The Email Pitch

• Why Subject Lines Are So Important Right Now

• Why This Is Your Time To Shine

Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want.
Apply for Tin Shingle membership today to get access!

Online Class: Are Magazines Printing? We Ask Traditional Home's Former Publisher, Beth McDonough

Magazines: Are They Printing?
What To Pitch In April

When: Wednesday, April 1st, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

We interrupt this regular monthly series to bring you the Coronavirus Edition of What To Pitch The Media This Month: April.

What are magazines doing in The Time Of The Coronavirus? We turn to a magazine expert to answer this question: Traditional Home's former publisher, Beth McDonough. She is going to tell us about distribution troubles some magazines may face, as well as the challenge print shops face in order to comply with social distancing and keeping their employees safe.  

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning.

COVERED IN TODAY'S BROADCAST

·       Motivation Minute

·       Housekeeping: What you can find at Tin Shingle right now. Hint: Updated Today Show and Ellen contacts!

·       Magazines (in print) (story ideas relevant for 6 months from now)

·       Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

·       TV (story ideas relevant for 1 week to 2 months out)

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Online Class TuneUp: Pitching Local Media

Pitching local media, like your local newspaper or regional magazine, requires a special set of skills. This style of pitching almost requires that you peel back the sophistication and formulaic approach of a traditional pitch, in favor of a much more personalized approach.

But not too personal. You'll still need to include the most important details right away to catch the attention of the reporter, writer, and sometimes, even the publisher. In the world of local media, the same rules do not always apply if you want to land that feature.

Local media coverage can be great for your brand. Everybody loves supporting a neighbor - and that's exactly what most PR agents are getting wrong in their pitching. They are forgetting the personal approach to their pitch.

No matter if you make hats, stationery, or are a local expert in something that the world needs, you can get local media coverage without advertising. Some people turn up their noses at the local paper, but when it comes time to actually getting the word out about something, they all want to get into the local newspaper.

During this Training TuneUp, you will see actual pitches that did not work - were too formulaic and lacked the personal, community-centered approach. You will also see a pitch that did work that landed a full-page newspaper feature.

Online Class TuneUp: Trick or Treat: 5 Tricks for Instagram, PR, and SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done!

Covered In This Training TuneUp

• PR Trick: An email pitch trick that worked to hook and land a local newspaper article in a competitive market.

• PR Trick: A trick in the follow-up to your pitch to a reporter.

• Rotten Candy for PR: A follow-up email that would have rotted the possible story!

• Instagram Trick: A really easy trick to get a lot more exposure (hint: it's pretty basic but takes courage)

• Instagram/PR Combo Trick: A trick that local business is mastering pretty well to get organic PR, but PR agents might not know about it yet.

• Rotten Candy for Instagram: An easy way to rot in your intended contact's Instagram and not get heard.

• SEO Trick: Easy way to create content to get gobbled up by Google and recommended to people looking for what you sell.

Online Class TuneUp: Pitch Clarity - What Worked and Didn't in These Pitches

Venture inside real emails with Tin Shingle during this Training TuneUp. These emails were sent to the media by businesses hoping to get noticed and gain a press placement. During this class, we will uncover each pitch to discover what worked and what didn't in these examples. We will also highlight the winning email that worked and resulted in an article (aka landed press) and will showcase which parts of the email worked and why.