Online Class TuneUp: PR Planning and What To Pitch for August

 

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

• Ideas for what to pitch magazines - how to spin a story about your business into their pages.
• Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.
• How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Sneak Peek!

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Online Class TuneUp: Breaking Through PR Blockage

Breaking Through PR Blockage

PR Blockage can strike anyone at any time. It's a silent killer of confidence when you need to get the word out about your business. This TuneUp goes over how to identify PR Blockage, and what to do about it so that you can pitch magazines, TV shows and blogs that you never dreamed of approaching before. This class includes exercises you can do to get you through the PR Block and into the next level of pitching the media.

Sneak Peek!

The inspiration for this class was lessons learned while reading The Artist's Way, by Julia Cameron. Every TuneUp has a Motivation Minute to keep you going in your PR and marketing outreach.

Online Class TuneUp: The Truth About Press Releases

The Truth About Press Releases

Contrary to what is preached by many PR professionals, press releases are not dead. How do we know? Because we get sent them all of the time, by business owners, artists, makers and non-profit leaders just like you. And guess what? Sometimes they get turned into articles.

You are the reason that press releases are not dead, and with that power, you should know what to do after you send the press release - or even best ways to write and position the press release!

Get Ready To Learn:

• What is a Press Release? What does it look like?

• The worst way you could send a press release.

• What do does a press release really do?

• When should you use one?

• What opportunities are you missing by using a press release?

• What happens after you send a press release?

Online Class TuneUp: PR Planning for April

In this class, we discuss 3 time sensitive ways to pitch the media this month. A big part of getting PR is emailing the right editor about it at the right time.

National Magazines

These editors and writers work in an alternate universe. They work in the future. When it's April, they are literally on a beach testing 6 Ways to Sooth a Sunburn to share for a summer fun issue. We show where the magazines are in their cycles, according to their Editorial Calendars that they make public. We go out and get them and make them available to All Access Members of Tin Shingle (see our full collection here).
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in April, as they will pertain to  July, August, and September.

TV + Blogs + Some Regional/Local Magazines

Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance

Blogs + Social Media + Websites + Timely Topics

Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership to access these and more any time you want.

Online Class TuneUp: Pitch Clarity - What Worked and Didn't in These Pitches

Venture inside real emails with Tin Shingle during this Training TuneUp. These emails were sent to the media by businesses hoping to get noticed and gain a press placement. During this class, we will uncover each pitch to discover what worked and what didn't in these examples. We will also highlight the winning email that worked and resulted in an article (aka landed press) and will showcase which parts of the email worked and why.