Online Class TuneUp: Trick or Treat: 5 Tricks for Instagram, PR, and SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done!

Covered In This Training TuneUp

• PR Trick: An email pitch trick that worked to hook and land a local newspaper article in a competitive market.

• PR Trick: A trick in the follow-up to your pitch to a reporter.

• Rotten Candy for PR: A follow-up email that would have rotted the possible story!

• Instagram Trick: A really easy trick to get a lot more exposure (hint: it's pretty basic but takes courage)

• Instagram/PR Combo Trick: A trick that local business is mastering pretty well to get organic PR, but PR agents might not know about it yet.

• Rotten Candy for Instagram: An easy way to rot in your intended contact's Instagram and not get heard.

• SEO Trick: Easy way to create content to get gobbled up by Google and recommended to people looking for what you sell.

Online Class TuneUp: SEO + Social: The Migration

We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.

As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”

Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).

Social Is On Shaky Ground. We All Want To Connect, and We Will, But...

What do you have in your own tool belt (hopefully) all of the time that you can control?

Your website.

And how are people finding it?

Googling stuff.

What are they going to find there?

Amazing content you’re going to put at your website, and lots of pictures.

What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.

That’s right. Good old fashioned SEO.

The three most important things you can be doing right now for your business is what we will be covering in this TuneUp :

• Making your website pretty and alive.

• Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)

• Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)

Online Class TuneUp: Digital Marketing as Circuit Training

This Training TuneUp Webinar is going to pump you up! It’s treating your social media-ing as circuit training when you work out and tone up at the gym. We’re going to:

• Cover some Motivation of Why you’re hitting certain social platforms and updating your website.

• Feature a few Tin Shinglers who are doing a great job right now (Cold Spring Fitness and She's Her Own CEO).

• Rotate between Facebook, Instagram, Google, your Newsletter and your Website as the workout routine.

• Give you a recommendation of an album to play to get your friendly but competitive juices flowing to help you put your brand out there.

Some Artwork Used During This Webinar

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Online Class: Digital Marketing For Promoting Small Business

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with all the strategies you need to know in Facebook, Instagram, blogging, and newsletters. We wil cover:

1. Reach More People: the where and how

2. Use Social Media Productively

3. Perfect Visual Story Telling

4. Properly Use Links to Call to Action

5. Effective Email Marketing

Katie Hellmuth Martin is the publisher of A Little Beacon Blog (www.alittlebeaconblog.com) and runs Tin Shingle (www.tinshingle.com) an online training and resource platform for small businesses and marketers. Having helped hundreds of businesses resolve a myriad of issues preventing them from promoting effectively, she is well equipped to help you promote your business.

Online Class TuneUp: How to Take Great Photos for Instagram - with Special Guest Expert Jackie Foley

Just so you know...THIS TUNEUP IS AWESOME!!!

If professional photographer Jackie Foley's glowing headshot pictured here is any indication, your social media streams are about to get an upgrade. Jackie's photo assignments include online magazines, charities, makers, coaches, social media influencers, manufacturers, wholesalers, musicians, restaurants, yoga & pilates studios, and an international boarding school in Paris, where she got to spend the week photographing bright kids from all around the world. In this Training TuneUp, Jackie reveals the magic behind some of your favorite Instagram feeds, and how you can get the magic in you, too.

Online Class TuneUp: Mastering Brand Storytelling on Instagram

Instagram is one of the most fun ways customers get information about their favorite brands (yours!). Instagram helps inspire people to want to buy from your business. Marketers call this concept "brand storytelling."

After you watch this Training TuneUp, you're going to start doing more of it because you're going to understand the impact it has on your customers, whether that is getting them to attend your event, buy from your website, sign up as a client, or find your product in stores. Tin Shingle's co-founder Katie, is a digital marketer, graphic designer, blogger, and ghost publisher behind several Instagram accounts in different industries. She reveals strategies that can work for you right now to enhance your Instagram.