Online Class: Are Magazines Printing? We Ask Traditional Home's Former Publisher, Beth McDonough

Magazines: Are They Printing?
What To Pitch In April

When: Wednesday, April 1st, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

We interrupt this regular monthly series to bring you the Coronavirus Edition of What To Pitch The Media This Month: April.

What are magazines doing in The Time Of The Coronavirus? We turn to a magazine expert to answer this question: Traditional Home's former publisher, Beth McDonough. She is going to tell us about distribution troubles some magazines may face, as well as the challenge print shops face in order to comply with social distancing and keeping their employees safe.  

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning.

COVERED IN TODAY'S BROADCAST

·       Motivation Minute

·       Housekeeping: What you can find at Tin Shingle right now. Hint: Updated Today Show and Ellen contacts!

·       Magazines (in print) (story ideas relevant for 6 months from now)

·       Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

·       TV (story ideas relevant for 1 week to 2 months out)

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Online Class: How To Get A Celebrity To Wear Or Use Your Product

Celebrity PR: How to Get A Celebrity To Wear or Use Your Product (hint: they have to want to first)

When: Wednesday, February 19th, 2020
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today we are doing a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle today to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN TODAY'S BROADCAST

• Celebrity Gifting - What is it?

• Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

• Influencer vs Celebrity: What is the difference?

• Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

• Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

• Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

• Pick-A-Celeb: Will any celeb do? Or should you be picky?

• Pitching: How to pitch them?

• Gatekeepers: What are these and how do you get through them?

• Packaging: How important is your packaging? Can you skimp on this?

• SCORE! What to do when a celebrity endorses your product in a photo or on TV.

Get ideas! Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

PS: If you’re seeing this after the live broadcast, check our TuneUp Library for the recording! Must be a member of Tin Shingle to watch.

Online Class: Basic Basic Basic Marketing Tips For Know It Alls

Basic Basic Basic Marketing Tips For Know It Alls

Today's TuneUp was inspired by a conversation with a business owner that went something like this: "Oh, I've taken all of the top marketing classes from all of the top gurus. I'm all set with that."

Upon visiting that business owner's website - which happened after a Google search revealed nothing for them, and after Instagram also came up empty - there were plenty of other gaping holes at the website.

Today we are visiting some basic marketing concepts that you are doing - that you think may be enough. But they are not enough. Much of what you are doing is AMAZING. And it needs to get out there. This TuneUp goes covers some very basic - yet very powerful - strategies you can use in SEO, social media, and basic marketing to your customers that you may not be taking advantage of.

We're going to talk about how - and the opportunities you are missing - today. Click here for the free registration link.

Online Class: Digital Marketing For Promoting Small Business

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with all the strategies you need to know in Facebook, Instagram, blogging, and newsletters. We wil cover:

1. Reach More People: the where and how

2. Use Social Media Productively

3. Perfect Visual Story Telling

4. Properly Use Links to Call to Action

5. Effective Email Marketing

Katie Hellmuth Martin is the publisher of A Little Beacon Blog (www.alittlebeaconblog.com) and runs Tin Shingle (www.tinshingle.com) an online training and resource platform for small businesses and marketers. Having helped hundreds of businesses resolve a myriad of issues preventing them from promoting effectively, she is well equipped to help you promote your business.