New Media Outlets and Contacts : Podcast Edition

New Media Outlets Update : Podcasts

Podcasts are a valuable resource in reaching target audiences and keeping them engaged. Tin Shingle has been working on adding more podcasts to the Media Outlet Library with a few listed below. While you’re in the listening mood, check out Tin Shingle’s sister podcast latest Barbie movie episode!

On Purpose with Jay Shetty podcast brings fascinating conversations with some of the most insightful people in the world straight to viewers all over the world. Listen to new episodes on Mondays and Fridays anywhere you get your podcasts. Live life today On Purpose!  Jay Shetty is an award-winning author, coach, and former monk. His purpose is to make wisdom go viral.

Side Hustle Pro is the first and only podcast to spotlight bold, Black women entrepreneurs who have scaled from side hustle to profitable business.  Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going-wherever and whoever you are. 

Becoming an Icon chronicles the lives of Latinx artists who have left an indelible mark through the sustained brilliance of their careers. This podcast brings you an exploration of various genre-defining stars, like Shakira, Jennifer Lopez, Bad Bunny and more, whose talent is so memorable that they surpass mere performers and ascend to the iconic level. Host Lillian Vazquez charts the paths and trails these unique artists have blazed on their way to global fame.

Tin Shingle Members will find contacts listed who are producers for the show.

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Tin Shingle's Sister Podcast Releases Barbie Episode: The Barbie Movie Review

What started in Beacon, NY of the Hudson Valley expands at times to include national topics, Such as the Barbie movie. Tin Shingle’s owner, Katie Hellmuth, partners with podcaster Brandon Lillard on a podcast called “Wait, What Is That?” In this podcast, Brandon and Katie usually focus on hyper local issues. But, Brandon is a superhero geek and movie buff, and Katie was captivated in a surprisingly angry way by the Barbie movie, so they turned back on the microphones after too long a time to record this podcast.

Co-hosts Brandon and Katie explore the Barbie movie from their perspectives as a tall Black man who loves superheros, and a not as quite as tall blond white woman who just stepped off her own moving sidewalk. They munch on topics from the movie including why Kenergy was introduced at all; would this movie have grossed over a billion dollars had the Ken story not been explored?; could Irrepressible Thoughts Of Death Barbie have carried it on her own?; the background of the co-creator and star Margot Robbie and writers Greta Gerwig and Noah Baumbach; more exploration of Gloria’s (America Ferrera) character; and why Barbie wanted to see the gynecologist as soon as she decided to feel feelings and gain anatomy like a vagina in the Real World.

Additionally, these topics (and more) are covered:

• Why was this movie all about Ken?

• In the “I’m Just Ken” song, was it okay that he was singing about his “blond fragility?” Was that a spoof off the now trending term “white fragility” and if so, does that weaken the term “white fragility?” Why or why not?

• Why did the writer Greta Gerwig, who is known for her quietly fierce and poetic style of female centered character studies, insist that her life partner Noah Baumbach, known for an absurdist style compared to Wes Anderson and Woody Allen, co-write the movie?

• Would the movie have grossed over a billion dollars, placing Greta Gerwig as the first female director to have solo directed a movie, if Kenergy had not taken over? Could Irrepressible Thoughts of Death Barbie have carried it?

• But was it refreshing and necessary to see male vulnerability and explore unrealistic expectations?

• What happened to Gloria’s (America Ferrera) Irrepressible Thoughts of Death Death Barbie?

• Why wasn’t Gloria financially rewarded for her high grossing concept of Ordinary Barbie?

• Why did Gloria propose Ordinary Barbie to the CEO instead of the darker Barbies she was drawing?

• Why was Barbie dressed down wearing pale yellow and flat hair by the end?

• Why was going to the gynecologist the first thing Barbie did in the real world? Was it because she now had a real vagina and feelings and wanted to feel and explore them?

The Season Of Leo :: Time For Expression, Not To Be Shy

PS: This shirt is from La Mère, run by April Perri, who is not shy, and has recently transformed her store IG to focus on sharing her disabled children as she and her daughter undergo a possible kidney swap/transplant.

Taking a moment here to give you permission not to be shy about what you do, offer, make or sell. We are in the season of Leo, and everywhere from Moon Omens to Refinery29 is telling us to release our voice, and let us shine.

Particularly inspiring was this paragraph from this Refinery29 article explaining this. After reading it, I made a video for Tin Shingle’s Instagram friends, to help those of us who need a push, break through an Instagram, TikTok or newsletter wall. Give it a listen below.

For those who find it hard to express their love for themselves, it may be hard to vye for breadcrumbs of attention and affection. Being one’s own PR person could be challenging for those who are modest. Therefore, it’s time to ditch the humble and passive approach to situations. Be loud and ostentatious, brag about your accomplishments, post thirst traps on social media, and show off your fabulous life to the world. Wear sequins and neon colors. Lean into your personal style. Flaunt your success. The reason why you should brag about your accomplishments is because the universe wants you to believe in yourself and to be confident. It’s not the month to be shy. 

Scroll down to see this example of how the Abraham and Christian in Twins Barbershop in Beacon, NY live in Leo Season every day by having no shyness about promoting themselves and their talents.

Abraham and Christian opened Twins Barbershop in Beacon and are non-stop on the scene to reach the community, especially the youth - with their hair styles. They sponsor youth sports, and are the most popular vendor at Beacon High School Career Fair when they offer free hair cuts.

This portrait on the wall of them both styling is fitting for its bold look, reflecting the pride they both take in their work. Some may be modest about a self-portrait in their studio, but as a patron, this photo fits the space and only re-iterates their brand. The Twins always have capes that are color coordinated or of a theme they are sporting for that moment. Their own collection of art and figures is displayed in a protective case. Passion for their work and purpose is evident on all of the walls.

If you are having a moment where you could show yourself in a professional light, but hesitate, think of the Twins, and then do it.

Today's Live TuneUp: What To Pitch The Media Now In August

TuneUp: What To Pitch During August

When: Wednesday, August 2nd, 2023
Time: 2-3pm EST
Where: At your computer or on your phone.
Register Live Event (Free): Register Here (it’s through Zoom)
Video Replay: Free for Members of Tin Shingle only. Join today.

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

We will go over magazine Editorial Calendars that are in Tin Shingle's database that normally members only can see.

You will also get a live dose of the Motivation Minute. See you soon!

Next Live Broadcast Of The TuneUp: What To Pitch The Media During August 2023

TuneUp: What To Pitch During August

When: Wednesday, August 2nd, 2023
NOTE! This means that the Members-Only Office Hours TuneUp is not happening today. Join this Live Broadcast instead and write in questions.
Time: 1pm-2pm EST
Where: At your computer or on your phone.
Register Live Event (Free): Register Here (it’s through Zoom)
Video Replay: Free for Members of Tin Shingle only. Join today.

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

You will also get a live dose of the Motivation Minute. See you soon!

Do The Thing That Scares You :: There Is Something On The Other Side

One thing that is great about social media, despite the drumbeat of how harmful it is for the youth or anyone, is how it can connect you with emotions that you need, and with a pier group seems to always be there to lift you and catch you.

The connection can fill you with courage you needed to move forward. So take this message that Tin Shingle put up in IG yesterday as the sign you may have been looking for to do the thing that scares you.

What I've learned about doing scary things is that there is often a pond of molten golden lava on the other side. A good, warm pond of something that you want or were hoping for. Even if it looks different than what you expected.

There was once a time where I only did scary things because they happened to me. I experienced them via a Worst Fear that actually happened. What I learned after surviving those Worst Fears Coming To Life was that they were blessings to teach me something new or open my life to go into a direction it needed to.

Now that I am focusing on going after new things that I want, I have to go get the things. That can mean facing fears of rejection, fears of failure, fear of feeling embarrassed, etc.

I encourage you to plan for at least one fear a week or a month, and to go for it.

What Fears You Can Get Ready For This Weekend:

It's Memorial Day Weekend. That means you get to do two things:

• Give thanks for the people who have volunteered their lives to save you, and others around the world. This Memorial Day, take a moment to attend an event, donate to a Veterans group, and say Thank You to a veteran you pass on the street.

• Celebrate the start of summer (OMG when did this happen - how is it summer now). Celebrate life as well as give thanks for death. And remember live your life. Which you can do best by stepping through fear.

Fears You Could Step Through

Some ideas for how you can graduate to the next level by stepping through a few fears:

• Sign a lease or mortgage on a new office or home.

• Leave a current office or home. As sad as that is at the time.

• Hire a new person to work with to elevate an area of your business.

• Pitch yourself to be hired by a company you admire.

• Send a media pitch to a writer you follow who you think would be a great fit to cover or mention your business. Be sure you think of a really unique story idea for that writer! That's the key to media success. Make it really timely and unique. Need ideas? Join Tin Shingle and use our forum to communicate with other members, and/or come to a TuneUp Office Hours.

• Allow yourself to be in love. Express some things that make you feel vulnerable to that person.

New Media Outlets and Contacts Updated: Drew Barrymore Show, Newsweek, and More

New Media Outlets Updated

The Drew Barrymore Show is a daytime television show driven by her infectious brand of humor and optimism. Drew’s creating a movement to march in the army of optimism with a multi-topic format, elevating, inspiring, and entertaining in every segment from human interest stories to happy news to lifestyle segments and celebrity guests.

Tin Shingle Members will find contacts listed who are producers for the show.

A+E Networks® is a global media and entertainment brand portfolio that creates, develops, and illuminates entertaining, purpose-driven content that is accessible and captivating to the most expansive, worldwide audience possible.

Brands include A&E®, The HISTORY® Channel, Crime + Investigation, History2, BLAZE, Lifetime®, LMN™, FYI,™, Vice TV and History en Espanol.

Media Monitoring Note: Vice Media filed for bankruptcy in May 2023, but will continue creating content. Vice Media owns Refinery 29 and other brands. Vice TV is a rt of A+E Networks.

New Media Contacts Added

Decor

Lydia Geisel: Home Editor for Domino
From LinkedIn: "I graduated from Wake Forest University with a B.A. in Communication and Art History and am passionate about pursuing opportunities in content creation and digital editorial. I love storytelling, design, yoga, and anything David Sedaris."

Food

Eric Kim, Cooking Columnist for the New York Times
From LinkedIn: "Eric Kim is a New York Times staff writer and essayist born and raised in Atlanta, Georgia. His debut cookbook, Korean American: Food That Tastes Like Home (Clarkson Potter, 2022), was an instant New York Times Best Seller. A former digital manager for the Food Network, contributing editor for Saveur magazine and senior editor for Food52 (where he amassed a devoted readership for his "Table for One" column), he now hosts regular videos on NYT Cooking's YouTube channel and writes a monthly column for The New York Times Magazine."

Climate

Anna Skinner, Senior Reporter for Newsweek
From LinkedIn: "Anna Skinner is a Newsweek senior reporter based in Indianapolis. Her focus is reporting on the climate, environment and weather but she also reports on other topics for the National News Team."

Get Ideas

Need ideas of why to pitch these media outlets? If you are a member of Tin Shingle, start a conversation in Tin Shingle's Pitch Whisperer. Or tune in on Wednesdays to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Monday Morning All Day

Last week, I walked into my office desk location (my 11 year-old son scoffed at me calling my co-work desk my “office,” so it is my “office-desk-place”), where I said Good Morning to my office-desk-mate.

Then I realized that it was 1:30pm on a Monday. My Monday had just started, and then really starts again at 7pm when I take notes for the weekly City Council Meeting where I live, so that I can be up on all of the legislative things for the local blog I publish.

I commented to my office-desk-mate: “Pardon me. It is 1:30pm and you are getting your lunch, but for me, Mondays are sort of all day mornings for me. There is no graduation to the afternoon on a Monday. It’s just getting up, keeping up with the brand new fresh to-do list for the week, and then falling asleep after feeding and putting the kids to bed.”

In the “office-desk-place,” I have been known to have a theme song for the day, that plays on repeat in my headphones. One day when it was Tuesday, I played “Manic Monday,” which felt quite normal. My former Monday had been robbed by my two Sick Kids who needed to visit the doctor for asthma cough. By the time it hit Tuesday, I felt all fresh and Monday-ish. When I announced my on-repeat song of “Manic Monday” on a Tuesday, my office-desk-mate curiously questioned my choice, noting that it was Tuesday.

“True,” I said. “But I’m getting a delayed Monday today.”

For this Monday, it’s been a good Monday. My theme song was not “Manic Monday,” but instead was the calm “Time After Time,” (both by Cyndi Lauper).

Did this Monday have highs and lows typical of a Monday? Yes. I tried my best to stay ahead of them. I did have to help a Tin Shingler who got locked out of the Tin Shingle website for repeat login attempts. And then I myself got locked out of my office-desk-place because they changed the passwords today and I just couldn’t memorize it in the day and left all of my devices inside while I walked to the car to change my contacts to glasses. That was horrifying. To be disconnected in an unplanned way, when I had a City Council Meeting to pound the keyboard on.

BUT - after mulling over all of the ways I could possibly reach my office-desk-mate on her phone, which I also did not memorize, I remembered that I lived near a fellow office-desk-renter. I walked up to her front porch. She kindly gave me the new digits.

Huzzah.

Other Big Things happened on this Monday. I need to buy a new house, and made progress today. But it’s the little things like that that we can breathe gratefulness for.

Hope you had a great Monday - or one that you survived. On Tuesday, Tin Shingle will send you and update we made to our Media Contact Idea Center. Please always send us your needs, and we will research them.

Till then!

Newest Editorial Calendars Added To Tin Shingle's PR Center

Tin Shingle’s Editorial Calendar Researcher, Yvonne de Salle has been busy collecting the coveted 2023 Editorial Calendars for you! Not all of the magazines put them out, so here’s what Tin Shingle does for you: we look back into our years of collecting these editorial calendars to see what a magazine did for the past 2-3 years for a given month. If it is the same topic, then we indicate that with a “Predicted Topic.” We have made an educated guess. If the months are inconsistent, then we indicate that it is TBD. However, we still include the Deadline date for you, so that you know what season they are working in.

Members of Tin Shingle can find our Editorial Calendar Collection in their PR Center when they are logged in. The database is searchable by Are of Interest. You can join Tin Shingle today for instant access here.

Newest Additions to the Editorial Calendars:

Interior Design
Artful Living
Design New Jersey
Galerie
Haute Living - SanFransisco
HGTV Magazine
Town & Country
Upscale Magazine
Veranda

Black Media
Essence

Fashion
Elle
FashionDailyMag.com
i-Fashion Magazine
New Faces Fashion Magazine
Seventeen
Women's Wear Daily (Weekend)
Women's Wear Daily (Special Issue)

Travel
Travel & Leisure

News
TIME

Running
Running Insight
Runner's World

Legal
The Legal Intelligencer
The American Lawyer
New York Law Journal
New Jersey Law Journal
Daily Report
Daily Business Review

Cars
Popular Mechanics

Everyday
Hers Magazine
O Daily
Women's Day

Health
Men's Health
Women's Health
Prevention

Food
Bake
Food Network Magazine

Office Hours - Small Group Session - Members Only - 5/10/2023

When: Wednesday, May 10, 2023
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >
Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you don't think are possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

About TuneUp Office Hours

If you are a member of Tin Shingle, you can join Members-Only TuneUps on Wednesdays! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.