New Editorial Calendars Added/Updated: Self.com, Bicycling, Blue Ridge Outdoors, Family Circle

Here are a few highlights from the ongoing updates we make year-round to Tin Shingle’s exclusive Editorial Calendar Collection. These editorial themes include ideas stated by the magazines, as well as Tin Shingle’s Editorial Predictions, based on our researching of Editorial Calendars 2 years prior. Most people wait until January to get the updated Editorial Calendars, but if you do that, you miss out on half the year! Tin Shingle has taken an amplified approach to get into the brains of these magazines to keep you ahead of the game. Now in one easy place, you can see where the magazines are in their publishing cycle (if it’s June now, a magazine might be producing October’s issue), and the predicted broad theme.

Therefore - these magazines have already been researched to 2020. And our research continues year-round!

Self.com

This popular online publication specializes in health, wellness, beauty, style and women’s interest. Self ended its print edition in 2017 but continues to provide high quality content online that focuses on helping their readers evolve into their best SELF.

For Example: The Healthy Food Awards are coming in August, 2019, and expect Parenting Tips in September. How can your business fit into these themes?

Bicycling

The world’s leading cycling brand, Bicycling provides cyclists with exclusive stories, advice, and gear recommendations not found anywhere else. They have established themselves as the unmatched authority on the sport of cycling.

For Example: Bicycle is working on their October issue. The Active-ist Awards are coming. The debut of Bicycle’s new editorial program honoring the people who use sweat to make the world a better place. Plus: Hottest Gear of 2020.

Blue Ridge Outdoors

The definitive guide to outdoor sports for over 23 years, BRO features the best destinations for outdoor adventures across the Southeast and Mid-Atlantic. BRO provides insights into trends, gear, music, festivals and more.

For Example: Blue Ridge Outdoors is working on their September issue. It’s THE HIKING ISSUE: Favorite foliage hikes and leaf-peeping adventures. It’s also the MOUNTAIN GETAWAY GUIDE: Soak up the autumn splendor in these trail towns and hike-friendly lodges.

Family Circle

Though not new to Tin Shingle’s Editorial Collection, Family Circle has been extensively researched and updated to include our predictions for 2020. Geared towards mother’s raising tweens and teens, Family Circle offers advice and fresh ideas to help mom’s and families make the best of every day. 

For Example: Family Circle is working on their January issue. For the past 2 years, Family Circle has dedicated this issue to LOVE. Tin Shingle predicts that this will again be the theme. That’s an easy one to spin your business into!

AdWeek

As the leading resource of brand and marketing insight, AdWeek reaches an audience of over 6 million marketing professionals across various media platforms. 

For Example: AdWeek’s Innovators Issue is being developed for October. What other opportunities can you take advantage of with this magazine if you are a marketer?

Members of Tin Shingle at the All Access Level of Membership have instant access to ALL of our editorial calendars. We currently have the editorial calendars from over 100 publications for 2019! All searchable by Title and Area of Interest! Browse through and let your inspiration take hold!

All editorial themes are from editors themselves and are subject to change.

Send in media contact or editorial calendar requests to member@tinshingle.com

Reading Cosmo

Cosmo is filled with mixed messages, but those that are delivered are worth reading - and ignoring the conflicting ones. Was never allowed to read Cosmo when growing up. But right now, it seems useful as a young person to read. Getting familiar with the different sections for Tin Shingle’s business owners, makers and artists who want to use it to get the word out.

Next Tin Shingle TuneUp: Members-Only PR Challenge

PR Challenge
Drop-Ins Welcome!

When:Wednesday, June 12th
Time:12pm EST
Where:At your computer or on your phone.
How: Follow the directions on this page of the Community Boards to get the registration link. Only logged in All Access Members will be able to see this page.
Activate Your Access Pass Membership Here >

This week the TuneUp is available as a personalized PR Challenge Strategy Session. Bring 1 PR Goal, and we will workshop it together. Sometimes there is just one member in the session, sometimes there are three.

Moderated by Tin Shingle's owner and publisher Katie Hellmuth Martin, attending members will each have a chance to speak about their goals, and give feedback to their fellow members about their goals.

The feedback from fellow members is sometimes the best part.

How It Works

CONNECT: Connect using your laptop or GoToWebinar app. You'll need do to this so that Katie can un-mute you. If you're on the phone, she can't see you to un-mute you.

CHALLENGE: Bring 1 Goal or Challenge to workshop.

FEEDBACK: Get Feedback from Katie and others on how to get there.

HOMEWORK: Leave with a homework assignment. Report back in 2 weeks at our next session.

Success Stories:

Shifts happen during these private TuneUps. It's like group private training! If you put it out there, you'll surprise yourself at what can happen next.

• Laura Borland, creator of Vyllage, the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25  journalists everyday. I used your PR Planning & Tracker to know who I had contacted.
  
  

• Sierra Bailey, jewelry designer and creator of Manic Trout, landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.

PR  *    Social Media   *   SEO   *    Newsletters   *   Website

To activate your Tin Shingle All Access Membership, click here.

Traditional Home To Become a Special Interest Magazine

Meredith publishing, under financial pressure after acquiring Time Inc. last year for $2.8 billion, laid off around 60 employees. Nearly half of the layoffs were from Entertainment Weekly and Traditional Home. Both publications have dramatically slashed their printing schedules, with Entertainment Weekly cutting back to a monthly schedule and Traditional Home will become a quarterly special interest publication, publishing 4 times a year.

Among the more high profile cuts include publisher Beth McDonough. Traditional Home’s chief editor Jill Waage avoided the chopping block, however most of her staff’s jobs were not spared. Business of Home reported that Wagge has spent 11 years in Meredith’s special interest media division, so her expertise is a valuable commodity.

This is not the first time Traditional Home has seen major changes. In 2017, its publication schedule went from eight yearly issues to only six. In 2018, senior design and market editor Tori Mellot resigned and was not replaced.

Recently, the hearth and home niche at Meredith has taken quite a beating over the last few years. Cooking Light and Coastal Living are no longer on a regular publication schedule. The internal competition for advertisement dollars is proving too strenuous for future viability.

Said a spokesperson for Meredith in the New York Post: “We had five subscription magazines in the home category: Better Homes & Gardens, Southern Living, Real Simple, Martha Stewart Living and Traditional Home. That’s a lot of competition internally for ad dollars, let alone when you consider outside competitors in the space.”

Says Katie of Tin Shingle: “Or is that what happens when your purchase titles and cannibalize your market share?”

Tin Shingle will be monitoring media moves to update our Media Contact Library.

New Podcast Alert! “Going Through It” From MailChimp

New Podcast Alert! From the talented Ann Friedman originally produced for MailChimp. “Ann Friedman sits down with writers, comedians, politicians, and musicians to hear about the pivotal moments in their lives, careers, and relationships when they had to decide whether to quit or whether to keep going.”

See Tin Shingle’s Media Contact Library for details!

Entertainment Weekly Magazine Goes Monthly - But Keeps Weekly In Title For Now

Entertainment Weekly magazine will go monthly, yet retain the title of Weekly, according to Adweek. The publication, part of the Meredith family of print publications, will start this new schedule in August under new Editor In Chief JD Heyman. The July 5th issue will be the last weekly publication. The new EID is coming from People Magazine. The former EID, Henry Goldblatt, has been at a Entertainment Weekly for 17 years, according to Variety, as highlighted by Adweek.

What Does That Mean For Businesses Looking For Features?

The print publication cycle will slow down a bit, now that there aren’t weekly magazines to churn out. As for an Editorial Calendar, they may release a broad theme to sell to advertisers in a broader way. But, we don’t recommend you to pitch by Editorial Calendar theme anyway because there are way to many ideas out there to wait for a broad theme. 

Tin Shingle will inquire as to what their new print publication cycle will look like, so that we know which months they are working on when. We will also keep our eyes on media moves for those coming and going for our Media Contact Library.

She's Crushing It! Paola Kustra of BagRomance Is Featured On Houstonia's Women Crush Wednesday

As you know, dear business owner, you're busy! You ain't got time for pitching your business to the media! But you're making time. You're showing up at Tin Shingle to get the courage and the original ideas that will make you a must-feature by the press.

Paola Kustra, a Tin Shingle memberand founder of BagRomance.com, is killing it right now with features she is getting. Check out her latest at Houstonia in Texas.

PS: Tin Shingle is adding Houstonia right now to our Media Contact Library.

Live From Houston - KPRC Channel 2 Houston Features BagRomance.com

Paola Kustra, a Tin Shingle memberand founder of BagRomance.com, the designer handbag rental company based in Houston, TX, was featured on KPRC Channel 2 Houston.

She pitched and landed the segment, and brainstormed how the taping would all happen during Tin Shingle's private Member's-Only TuneUps.

Paola organized models to display some of the purses available for rent on her website, including the "tiny" purse that fits hardly anything!

Paola regularly attends Tin Shingle’s TuneUps, and it is paying off! She comes away with fresh ideas on why to pitch the media, and then she does it.

WordSwag Releases More Font Options - Look At The Bird In Lumber Jack!

Word Swag does it again by opening up more design treatments on its free version of its app. And you know we love our Word Swag. Paying for the Word Swag app is still very worth it, as you get even more design options on your type treatment. But for now - the free version - just look at these new options for the same message. Your going to see a bird, a Star Wars inspiration, and variations on thickness of a swirly cursive font.

The 15 Minute Variation - Look At The Variation!

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You Can Do This

Last week we sent you one of the above design treatments for the almost weekly Money Monday article. This week, we wanted to show you the behind-the-scenes process of getting there. How within 15 minutes, we had such a variation of visual to go with.

Should we go Star Wars theme? Or a "Put A Bird On It" theme?

The best part is, these are some new designs that are available in the Word Swag app now - at the free level. Though we always encourage you to upgrade to paid in order to keep companies like this alive.
What is Word Swag you may be asking? We've written about it here before, but it's one of our go-to apps for creating images that have words on them. Some call them "Word Posters" or "Quote Posters." Call it what you will - it's your easy and beautiful way of communicating with your people digitally. Word Swag takes fonts - and sometimes icons - and combines them into delicate, rough, or shocking combinations.

Combos We Love

Notice the emotional differences that each font presents to you. The bird is in “Lumber Jack,” which is a design treatment combo that has been free and open for a while, but the bird is new (new to us at least).
“Nine Teen Nineties” is new, and is the Star Wars inspo one. Then there are the other simple cursive design combos in the last two samples shown here that offer big differences: “Gothic Wonderland” offers a nice, crisp serif font paired with a thin and delicate cursive. And finally, our long-time favorite, “Summer Soiree” which offers a nice curve to and hug of the words.

If you haven’t been in Word Swag for a bit, update your app and open it up. And if you have been using it, it’s time for fresh styles!

Georgia's New Abortion Law Decreases Likelihood Disney, WarnerMedia, NBSUniversal and Others Would Film There

From the must-open daily email that is Morning Media Newsfeed produced by AdWeek, this news is just in. Several sources are reporting that major media companies including Disney, NBCUniversal, WarnerMedia (HBO, TNT, TBS), and CBS are strongly indicating that they may not select Georgia for filming and production locations if the new strict abortion law goes into effect.

In the words of the Morning Media Newsfeed article, with linked sources:

A day after Disney CEO Bob Iger said it would be “difficult” for the media giant to produce TV shows and films in Georgia given its strict new abortion law, a handful of major media companies have added their voices to the chorus in a series of Thursday statements. (Deadline)

WarnerMedia—the parent company of movie giant Warner Bros. and cable networks HBO, TNT and TBS, among other entertainment properties—on Thursday joined Netflix and Disney in saying that it will “reconsider” doing business in Georgia if the law takes effect. (HuffPost)

In its own statement on Thursday, NBCUniversal said that the bill, if actually enacted, would “strongly impact our decision-making” for production in the area. AMC, which films tentpole The Walking Dead in the state, also spoke up on Thursday afternoon. (THR)

Finally, CBS and Showtime issued a statement on the recent abortion legislation in Georgia and other states, saying that they “may not be viable locations for our future production” should the law take effect. (Variety)