Today's TuneUp: Are Magazines Printing? We Ask Traditional Home's Former Publisher, Beth McDonough

Magazines: Are They Printing?
What To Pitch In April

When: Wednesday, April 1st, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

We interrupt this regular monthly series to bring you the Coronavirus Edition of What To Pitch The Media This Month: April.

What are magazines doing in The Time Of The Coronavirus? We turn to a magazine expert to answer this question: Traditional Home's former publisher, Beth McDonough. She is going to tell us about distribution troubles some magazines may face, as well as the challenge print shops face in order to comply with social distancing and keeping their employees safe.  

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning.

COVERED IN TODAY'S BROADCAST

• Motivation Minute

• Housekeeping: What you can find at Tin Shingle right now. Hint: Updated Today Show and Ellen contacts!

• Magazines (in print) (story ideas relevant for 6 months from now)

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

TuneUp: How To Get A Celebrity To Wear Or Use Your Product.

Celebrity PR: How to Get A Celebrity To Wear or Use Your Product (hint: they have to want to first)

When: Wednesday, February 19th, 2020
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today we are doing a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle today to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN TODAY'S BROADCAST

• Celebrity Gifting - What is it?

• Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

• Influencer vs Celebrity: What is the difference?

• Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

• Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

• Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

• Pick-A-Celeb: Will any celeb do? Or should you be picky?

• Pitching: How to pitch them?

• Gatekeepers: What are these and how do you get through them?

• Packaging: How important is your packaging? Can you skimp on this?

• SCORE! What to do when a celebrity endorses your product in a photo or on TV.

Get ideas! Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

PS: If you’re seeing this after the life broadcast, check our TuneUp Library for the recording! Must be a member of Tin Shingle to watch.

TODAY (1/15/2020): New PR Challenge Series Starts

PR Challenge
Members-Only TuneUp

When: Wednesday, January 15th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Kit Membership with Tin Shingle.  Apply to start it today.

Hello Business Owner and Your Team!

Today marks the first of the new series for this PR Challenge Session. In it, we connect the dots between your pitching of the news media (and what that means! no question is too small), your coloring of your social media, and even what you are doing at your own website and how/if you are sending a newsletter to your people.

This TuneUp is a moderated group session for Media Kit Members of Tin Shingle. A Media Kit Membership is designed for business owners, creators and artists. It enables education and empowerment in getting the word out about your business. Because doing so is a tough job  that requires brains, courage and motivation to keep moving forward.

So join us today on this call!

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media (if you don't know what "pitching the media" means, then you must get on this call immediately).

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, Jan 15, 2020 12:00 PM - 1:00 PM EST
Wednesday, Jan 29, 2020 12:00 PM - 1:00 PM EST
Wednesday, Feb 12, 2020 12:00 PM - 1:00 PM EST
Wednesday, Feb 26, 2020 12:00 PM - 1:00 PM EST

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

[PR] TuneUp: What To Pitch The Media In January 2020

Our first live TuneUp of the year! We'll kick things off with a few announcements of new features and research methods we are undertaking (hint: webinars all stream in Vimeo now so can play on any device!).

WHERE ARE WE IN THE EDITORIAL CALENDAR?
If you want print media, it means you are pitching Summer. Fun in the sun! Camping! Vacation. We will discuss ideas.

BONUS!
New year means new "Best Of" opportunities! Those are going on now. We will discuss ways to get your base excited to vote for your business through all of the voting rounds.

How To Watch

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Tin Shingle's TuneUps Now Play Via Vimeo For Better Browser Performance

All of Tin Shingle's TuneUps are now viewable via Vimeo on Tin Shingle's website. That means they will now play across browsers, and on your phone or tablet. Tin Shinglers with a Media Kit Membership can stream all TuneUps for free.

[PR] TuneUp: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

TODAY: PR Challenge Meets Online For 2nd Session

PR Challenge
Members-Only TuneUp

When: Wednesday, November 20th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Membership with Tin Shingle. Start it today.

This PR Challenge is a Private, Small-Group TuneUp for Media members of Tin Shingle. We are able to connect together in person via video conference call. Both Thanksgiving and Christmas happen during this PR Challenge, so the 4 session dates are set to accommodate those vacation days. If you want to join in on these Private TuneUps, activate your membership at www.tinshingle.com/membership

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media.

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, November 13, 2019, 12pm-1pm
Wednesday, November 20, 2019, 12pm-1pm
Wednesday, December 11, 2019, 12pm-1pm
Wednesday, December 18, 2019, 12pm-1pm

CALL-IN DETAILS
When you are logged into your Media Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

To activate your Tin Shingle Media Membership, click here.

PS: We will be broadcasting this from Tin Shingle's new Media Room in our new co-work space! Special Co-Work Memberships will be available soon should you need to come out to work in a beautiful space in the Hudson Valley of New York, or need a place to record a webinar or podcast. Keep it tuned to our blog, newsletter and Instagram for updates!

Next Live TuneUp: How To Get PR In October

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

• NEW! Seasonal (photo shoots dependent upon weather)

This Week’s Live TuneUp Is The PR Challenge For Members Only

The private, Members-Only TuneUp is this Wednesday at 12pm EST, where we hold session 2 of 4 of the PR Challenge. This is where those who need a PR push, hand-holding, and new ideas have benefited from the nearly 1-to-1 interaction.

It's available every other Wednesday to those with the Buzz Builder Membership. See website for details! Link In Bio.

Today's TuneUp: Special Guest! Traditional Home Magazine Publisher, Beth McDonough, Gives Her Insights

Former Traditional Home publisher Beth McDonough prepares for today’s TuneUp with Tin Shingle’s owner, Katie.
Photo Credit: Katie Hellmuth Martin

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months outt

• NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.

Sneak peek of what she'll be telling us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."

Want to learn more about what she means? Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shingle Members get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!