[PR] TuneUp: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

TODAY: PR Challenge Meets Online For 2nd Session

PR Challenge
Members-Only TuneUp

When: Wednesday, November 20th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Membership with Tin Shingle. Start it today.

This PR Challenge is a Private, Small-Group TuneUp for Media members of Tin Shingle. We are able to connect together in person via video conference call. Both Thanksgiving and Christmas happen during this PR Challenge, so the 4 session dates are set to accommodate those vacation days. If you want to join in on these Private TuneUps, activate your membership at www.tinshingle.com/membership

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media.

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, November 13, 2019, 12pm-1pm
Wednesday, November 20, 2019, 12pm-1pm
Wednesday, December 11, 2019, 12pm-1pm
Wednesday, December 18, 2019, 12pm-1pm

CALL-IN DETAILS
When you are logged into your Media Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

To activate your Tin Shingle Media Membership, click here.

PS: We will be broadcasting this from Tin Shingle's new Media Room in our new co-work space! Special Co-Work Memberships will be available soon should you need to come out to work in a beautiful space in the Hudson Valley of New York, or need a place to record a webinar or podcast. Keep it tuned to our blog, newsletter and Instagram for updates!

Next Live TuneUp: How To Get PR In October

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

• NEW! Seasonal (photo shoots dependent upon weather)

This Week’s Live TuneUp Is The PR Challenge For Members Only

The private, Members-Only TuneUp is this Wednesday at 12pm EST, where we hold session 2 of 4 of the PR Challenge. This is where those who need a PR push, hand-holding, and new ideas have benefited from the nearly 1-to-1 interaction.

It's available every other Wednesday to those with the Buzz Builder Membership. See website for details! Link In Bio.

Today's TuneUp: Special Guest! Traditional Home Magazine Publisher, Beth McDonough, Gives Her Insights

Former Traditional Home publisher Beth McDonough prepares for today’s TuneUp with Tin Shingle’s owner, Katie.
Photo Credit: Katie Hellmuth Martin

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months outt

• NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.

Sneak peek of what she'll be telling us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."

Want to learn more about what she means? Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shingle Members get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

Next TuneUp: It's Time. Gift Guide Pitching.

37 Ways To Pitch A Holiday Gift Guide

When: Wednesday, July 24,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine." And you may have done that Google search in the fall. Because you were feeling holiday-ish!
But as you discovered, the Holiday Gift Guide issues were all closed. Sad Face.
That's because the editors were putting together the Holiday magazines now - in July! This is your time! This is your chance!

This TuneUp is going to tell you:

• How To Pitch: 37 Different Ideas

• How To Pitch: That First Email - What To Include In The Pitch

• How To Followup After You Pitch

• What You Need In Place If They Reply

Join Katie live at 12pm EST to get ideas for your PR outreach. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.

Registration Open For Tin Shingle’s Social Media Challenge TuneUp

The new Tin Shingle Members-Only TuneUp is Open for Registration. This one is dedicated as the Social Media Challenge. Experts and Newbies are encouraged to come. Everyone can use a fresh set of eyes and ideas. Newbies will benefit from encouragement to put themselves out there and go beyond the fear of what happens when you do.

Recommended Tin Shingle Tool to use is our exclusive 2019/2020 Content Planner. We will be plotting ahead for which posts you are going to do when, and why.

Details for signup are here! See you soon.

[PR] TuneUp: What To Pitch The Media During: July 2019 (Hint: Gift Guides!)

You know those Gift 🎁 Guides you want?the ones at Holiday time? Those are being put together now!! HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December

HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.

You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.

WHAT YOU'LL LEARN

The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.

Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your headspace needs to be when pitching them!

Blogs: A bit more in real time, so no need to bend your brain like that!

TV: What kind of trending ideas can you pitch TV right now to get your business on-air?

Join Katie live at 12pm EST to get ideas for your PR outreach. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.

This Week's Power Hour TuneUp: Last In The PR Challenge Series

PR Challenge
Members-Only TuneUp

When: Wednesday, June 26th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
All Access Pass Membership

Week 4 of 4 For The PR Challenge
Drop-Ins Welcome

All-Access Members of Tin Shingle are challenged to come to this 1hr Power Hour with 1 PR Goal. We are going to pull focus on it. This is week 4 of 4. Drop-ins welcome!

How It Works:

1. Media Outlet: Pick 1 area where you want the press: Magazine, TV, Blog, Podcast. We are going to look ahead to plan out what would be timely for your pitching.

2. Business Angle: Pick 1 aspect of your business you want to generate PR for.

3. Story Angles: We are going to think up story angles, and you are going to start writing the pitch.

Meanwhile, you are going to submit your email pitch drafts to Tin Shingle's Pitch Whisperer in our Community section.

Join in! Membership required. Activate membership first, then hit this link to get the registration.

Up Next: Social Media Challenge

For those who want to spice up their social media (or put anything into it at all), the next set or Power Hour TuneUps will be for you. If you insist on bringing some PR goals, we won't fight you :)

Success Stories:

Shifts happen during these private TuneUps. It's like group private training! If you put it out there, you'll surprise yourself at what can happen next.

• Paula Kustra, founder of BagRomance.com secured a feature story with a hyper local website in Houston just before she was set to go to tape a morning show segment also featuring her company's bag styles. During the PR Challenge, as a group, we worked out how she could approach the writer, who had been delaying the story, to turn that delay into a publish. Our strategy worked!

• Laura Borland, creator of Vyllage, the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25 journalists everyday. I used your PR Planning & Tracker to know who I had contacted.
  

• Sierra Bailey, jewelry designer and creator of Manic Trout, landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.

To activate your Tin Shingle All Access Membership, click here.

Today - See You On This TuneUp To Pitch Morning Shows!

See you soon!

This live broadcast of the TuneUp is free. Now’s your chance to get inside the head of morning show producer Laura Holka for how producers respond to pitches from businesses like yours! It’s an exclusive “Producer’s Perspective” as she calls it! Hit the TuneUp link in the top navigation to sign up.