Yahoo! Health - Should You Pitch It For A Product or Expert Feature?

Recently, a member of Tin Shingle requested Media Contacts for Yahoo! Health. We do this research for our members, and add them to our Media Contacts Database that All Access Members of Tin Shingle can search through 24/7. Finding these contacts was not an easy job. The website of Yahoo itself is filled with articles published at other websites. Most of the links from the main pages of Yahoo!'s sections take you out of Yahoo! and into another website.  So is Yahoo! a Zombie Website? It just links people out? Is anyone home?

Who Owns Yahoo!?

Poor Yahoo!, they once had such a shot at being a strong source of good reporting (see Forbes' "Yahoo! Sells to Verizon in the Saddest $5 Billion Deal in Tech History"), but that ginormous company merger (Verizon also owned AOL) may have derailed original content plans.
PS: Media trivia for you: the version of Verizon that owns Yahoo! and AOL is called Oath Inc..

Yahoo! Is Largely A Syndicate Website

At first blush, Yahoo! is simply aggregating articles on most of its web pages. Take a look at the homepage for Yahoo! Lifestyle, and you'll see Marie Claire, Elise Sole, People, and others. Some is sponsored content, meaning a company paid for an article to be written about them.

Yahoo! Pays To Have Content Published Elsewhere

We checked in with writer friends in the industry to get the real scoop on how Yahoo! works. Content production is quite active, but not much is coming from Yahoo!, unless it's Yahoo! Finance, News, or in their new section, Yahoo! Originals. Yahoo! Originals seems to (at moment) feature politics, severe weather, highly trending topics, and sponsored content.

"For everything else," says an editor who works for one of Yahoo!'s partner sites: "Yahoo! develops partnership deals with other sites through which they secure syndication rights for other companies' content. However, this is where it gets a little weird..."

Turns out, Yahoo! editors do ask for something specific around a general theme, like “fall recipes using pumpkins” from these partner websites, and get sent in a lot of pitches (aka story article ideas) from the writers who are on staff or permalance or in contract with those other publications. Yahoo! selects which pitches it wants written, and then those articles get published - get this - at the other websites (depending on the partner…not all of their partnerships work this way). However, an article that does work this way would also be displayed at Yahoo! as syndicated content with a link back to where that content was published.

"For instance," the editor explained, "a story on the 'Top 10 Fitness Moves for Flat Abs' may have originally been published on a partner site, but Yahoo! asked for that particular piece of content to be pitched, assigned, and written in the first place.”

What Does This Mean For Business Owners?

Yahoo! is a mirror website - reflecting content (often times) it commissioned to other publications to write. It's a win-win for everyone, has a handful of original content published at its website. Because it features links to other websites, there is lots more exposure for articles at other publications, however. What is our takeaway as business owners, artists and makers wanting to be featured in an article (or the headline of an article) at Yahoo!?

Study the publications that Yahoo! republishes, and the writers who wrote those articles.

Pitch the writers about your business or expertise, to get on their radar. Tin Shingle's recommendation has always been to stay in good graces - and on the radar - with writers. When a writer gets assigned a story to write, they are quick out of the gate to find the source to quote, or place or product to recommend.

Contributing Writers Are Gold Nuggets

Tin Shingle has a new section in our Media Contacts Database that is specific to Contributing Writers. We are building it out, but it lists writers as themselves - which doesn't really change as they move from job to job.

Writers continue to write for multiple publications - some never listed in their bios because they forget to update their websites, or other databases.

Get fresh ideas for who these writers are, and keep track in your own PR Planning & Media Tracking Sheet that you can download from Tin Shingle. Download it, plus Media Contacts, at Tin Shingle’s website.

To learn more about how to pitch Yahoo!, visit this article in Tin Shingle’s “Ask the Experts” section.

DailyWorth Online Magazine Change of Ownership - Acquired By Jean Chatzky

Happy Money Monday!

In honor of today's Money Monday, we're updating you about the exciting news over at the online magazine, DailyWorth. Founded 10 years ago by Amanda Steinberg, it has long been the go-to source of information for women's financial needs and questions, delivered in an honest way that Normal People can understand.

We've watched the online magazine itself go through many changes, including major newsletter design changes (we watch them closely for what is working or not working, as newsletter-based websites are very effective), and changes in editors and contributing writers. They even had a paid membership of experts at one point.

The New Owner of DailyWorth, Jean Chatzky

Jean Chatzky is the new owner, and she was an early investor in DailyWorth. Jean is the Financial Editor of NBC's TODAY Show, as well as the host of her own podcast, HerMoney, and the creator of the community HerMoney private Facebook Group.

How You Can Pitch DailyWorth

Our Super Sleuther Ashley Cox 🕵 is on the case to update Tin Shingle's Super Easy Media Contacts Database (available to All Access Pass Members at Level 4), verifying new or current Media Contacts at DailyWorth who would make a great fit for your feature idea.

You'll want DailyWorth if you want to gain exposure from a wide audience of women who are looking to improve their financial lives and make smart life and business decisions.

Ideas for Why You'd Pitch DailyWorth

This is a great source for service-industry experts who are looking to gain exposure for their brands, and want to be quoted as an expert - even if you're not a financial expert. If you know how to guide someone in the right direction of making a financially smart decision, this is an outlet to pitch.

Service Industry Ideas:

• How you have mastered writing and/or designing proposals that get accepted.
• How to get paid - and not ignored on an invoice.
• How you've mastered being awarded grant money.
• How to feed your family as a self-employed person.
• How to work from home with kids (either big kids, or little kids...pick a focus).
• How to employ your kids and pay them through your business (usually an accountant's trick).

Ideas for People Who Sell Products

Pitch perhaps less for the actual product, and more for the financially smart side of you and decisions you've made and learned from.

• Did you finance your business using a creative solution?
• What was your experience working with a bank?
• Products that have to do with managing or saving money are of course great candidates to pitch!
• Do you advise people on how to work with non-profits, or best ones to donate to?

So many ideas. These suggestions will get you started.

How to Hook In with DailyWorth and HerMoney

You want Jean on your side! She wants to know about the great money things you are doing. And you want her advice, and that of her community of experts. Start listening and reading. This will make your pitching easier, so that we can watch or read what you have to say!

• DailyWorth Newsletter Signup
• HerMoney podcast
• HerMoney Newsletter
• Community: HerMoney private Facebook Group.

---

How To Be A Known Entrepreneur and Expert In Your Industry

So you want to be a go-to expert in your industry? Are you hoping to reach more people and get your message out there, building buzz for your business and your brand, but perhaps you're not sure where to begin? This Training TuneUps webinar will give you a jumpstart in the right direction.

Media Contacts Updated for Cosmopolitan

Wishing your business could be featured in Cosmopolitan Magazine? Cosmo was just updated at Tin Shingle’s website in our Media Contacts Database. Many media outlets are in the database, and they are updated in a rotation.

Best ways t get featured in Cosmopolitan:

STEP 1. Read the magazine in print - as it should be read - to get real familiar with what they cover and how businesses, artists and makers are featured or mentioned in their regular roundups or dedicated theme pages that repeat in each issue. 

STEP 2. Dive into Tin Shingle’s Media Contact Database to get a good idea for who to pitch there. Get a list of names at your fingertips to help you in your research and relationship building. Always double check a contact with what they are currently writing about, or what they have written about recently by visiting their Twitter or author profiles on their own professional websites.

Available to Tin Shingle Members Level 4 All Access Pass!

www.tinshingle.com/membership

Cooking Light Media Contacts Updated in Tin Shingle's Collection

New Media Contacts for Cooking Light Magazine have been updated to Tin Shingle's Member Center. Easily search for an editor or writer at this magazine who may be a great fit for your pitch idea.

Want immediate access...Subscribe or login to Tin Shingle's Membership Level 4 Media Lists All Access Pass to unlock now. Looking for a different magazine or writer? Email your requests and Tin Shingle's team will research them and add them to our collection. 

Sneak Peek:

Real Simple Media Contacts Updated in Tin Shingle's Collection

New Media Contacts for Real Simple Magazine have been updated to Tin Shingle's Member Center. Easily search for an editor or writer at this magazine who may be a great fit for your pitch idea. A benefit to scrolling through our simple and easily list of over 3,000 names is that you'll think of people in departments you hadn't considered before!

Begin brainstorming now...Subscribe or login to Tin Shingle's Membership Level 4 Media Lists All Access Pass for immediate access.

Here's a sneak peek of what the Media Contact Lists look like, and how easy they are to search: