Condé Nast has hired lead consumer marketers in two top positions for the publishing company: Deirdre Findlay, the former chief marketing officer at Stitch Fix, will be the Chief Marketing Officer (CMO). Her responsibility according this New York Post article, will be getting consumers to pay for products. Mike Goss will be the Chief Financial Officer (CFO). He was formerly the Vice President and Chief Financial Officer of auction house Sotheby’s. He succeeds David Geithner.
This is a signal that Condé Nast is digging deeper into trying to increase revenues from readers/consumers.