We did a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle to answer your burning questions about celebrity promotion.
"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."
Let's change that.
COVERED IN THIS BROADCAST:
Celebrity Gifting - What is it?
Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?
Influencer vs Celebrity: What is the difference?
Pay-to-Play: Do you need to pay a celebrity to wear or use your product?
Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?
Gifting Suites: What they are, and how Sarah *really* feels about paying to be in them during awards season like the Oscars.
Pick-A-Celeb: Will any celeb do? Or should you be picky?
Pitching: How to pitch them?
Gatekeepers: What are these and how do you get through them?
Packaging: How important is your packaging? Can you skimp on this?
SCORE! What to do when a celebrity endorses your product in a photo or on TV.
HOW TO WATCH
MEMBERS OF TIN SHINGLE
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NON-MEMBERS OF TIN SHINGLE
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