Before jumping into a trending Internet hashtag on Instagram or TikTok, stop to ask yourself what does this hashtag mean before you start participating in it. While you don’t want to be late to the party, you risk looking out of touch if you get it wrong. And getting it wrong could be very easy. Getting it right takes a little bit of homework, and originality for what version of the trend you are going to create for your business or your person. Most importantly, by getting it right, you are most likely contributing to a broader movement in a more impactful way. Tune in to this TuneUp to find our more and get ideas on originality.
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