Photo Credit: Folio Mag
In mid-July, Meredith Magazines announced that Traditional Home Magazine is once again selling subscriptions. This happened a year after Traditional Home was converted to a funded-model. “We have found with this model that the social channels are actually more important than having a website that we put a lot of expense against,” says Doug Olson, president of Meredith Magazines.
Just in time, the Fall issue, will have an annual subscription option of $20 and $12.99 for cover price. The pricing was based on the magazine’s 850,000 subscribers.
It is different from the more traditional, ad-driven models that the company’s largest titles participate in, such as Better Homes & Gardens or Shape, which carry million dollar rate bases but can be subscribed to for less than $1 per issue.
“We’re in this business that can be unpredictable, but what it comes down to is that these are premium products,” says Jill Waage, Traditional Home Editor. “It just proves the point that consumers do want this content in this print format, and they’re willing to pay for it. It shows a level of engagement with the consumer that goes all the way to their pocketbook, you know? And that’s really reassuring.”