Hello Tin Shinglers!
It’s been so long! Two weeks, yet over the course of the holiday season, seems like, well, an entire season!
Two Tips
This video is a connection point with you, and includes 2 tips for you for how to get media this year:
Pitch A Lot. More than you think. You need to stop thinking about it, and just DO IT. You can strategize it, grow it, stretch it in all kinds of directions on why you would pitch a particular media. But you need to just block out all of the other ideas, and do it to the one idea you cooked up! Record your other ideas in your Content Planner or your PR Planner and Tracker (both are Tin Shingle Templates you can download).
Pitch Different. If you’re going to be pitching a lot, you need new ideas. You need unique story angles. If you don’t know what I mean, then join Tin Shingle right now, and set your Wednesdays at 12pm EST for a PR Challenge Session, where we can talk face to face. In the meantime, I’ll explain: there is a magical intersection between really good idea - a must-write-about-idea - and timeliness. That is how pure editorial happens. Editorial that you don’t pay for. But that a magazine or TV show actually paid to have produced. They paid their writers, graphic designers, photographers, videographers, producers, editors, to produce this great story. And it mentions or totally features your business. This isn’t something you deserve. It isn’t something that must be done for you. It isn’t why the media exists. To write about you for free. This magical intersection I speak of is the WHY the media exists, to inform their readers, to entertain their viewers, to reward you with the press you do deserve. You must think of what is that tiny, unique snowflake of an article idea that will tempt them.
Sure, you can pitch in a general pitch. A “hey, this is what my business does” type pitch. And you may have invented something totally different, and that in and of itself is a strong enough pitch. That does happen all of the time. But for every other produced story out there, it’s the magical intersection you must tap into.
I know you can do it!
Stick with Tin Shingle. Ideas come from here, and that’s more than half the battle. Media contacts are helpful, sure. But unique story ideas are golden.
Happy New Year!