Motivation

Loving Your Future Self Before You Meet Them - Planning and Planting Now

A young friend wrote in her social media one day that she was struggling. Having a down day. She knew her life was good, and that she was loved, but she felt feelings of failure. She shared it, and people commented back, even though she said she didn’t intend for them too.

There seemed to be a lot of pressure she was applying to herself. I knew the feeling. And I knew the last thing anyone who is trying really hard wants to hear is: “Don’t put so much pressure on yourself.” Ha! hahahahaha.

To comfort her, I tried identifying with her. I do a lot of things, but feel like I don’t do much. I have 3 kids. I have 3 and counting Instagram accounts, 13 email addresses, even more websites, wonderful clients, and lots of hobbies. But I still feel like a failure every day. Because I know the ideas that I didn’t get done. The articles I didn’t write. The people I didn’t reach. The people who I may have let down.

There’s a phrase I first heard from one of Tin Shingle’s longest friends and now a private client of our Training Program, Galia Gichon. When she was giving me financial advice and helping me shake up my revenue models, she referred to my “Future Self.” It was the first time I’d heard that phrase. She said I was saving money or investing in things to set up my Future Self. Caring for that future self made doing these savings activities easier. It was no longer me right now. It was my Future Self who I didn’t know yet, but I wanted to protect.

As a Current Self who is in the middle of reclaiming herself, I swirl around in different emotions. Some strong, some soft, some slurpy. I’ve always been an advocate of forgiveness of one’s self, but sometimes it seems like so much forgiveness.

Yet still, the forgiveness is necessary. Never goes away. But I’ve been doing better at remembering the little things that I do get done that contribute to my longer path.

Days before my young friend had posted her vulnerable message, one of my own friends had given me some advice. I had called them during the work-day, an action we only reserve for Really Important Things. I called them during an Unsure Moment. It was a moment where I was trying really hard for something, and I seemed to be getting nearer to it, and then I got scared. My foundation of what I thought I needed to do started kaleidoscoping. I called them to get their input.

They reassured me that I was correct, and reinforced it with: “I’ve talked to Yesterday You, and Tomorrow You. And Today You doesn’t know this, but Tomorrow You will thank you.”

What has helped me is knowing that what I am doing right now, today, the little things or the big things, is helping me tomorrow. What I have realized is if I do something out of fear, it won’t come. I tend to find success when I do things out of beauty. That feeling jazzes me, has me vibing, and I get going again.

If you get into a panic, remember that it is momentary. Next, eat some vegetables. And/or journal it in a quiet moment. Then, think of your Future Self. Do it for them. In moments of courage, set things up for yourself to be accountable to. That you never would have done in your down state. When you’re up, set it up. And then show up.

Tomorrow You will thank you.

How Lizzo’s “Phone” Is A New Analogy In Trying To Find The Self To Get Home

Lizzo’s Coconut Oil album is essential for several reasons. One is for self love and self care. The other is for self realization that you held the power for whatever you need the entire time (unless you are in extreme psychical situations like Ukraine or Yemen or Palestine or other severely oppressed places where resilience, quick thinking and hope are essential for survival).

If the word “power” intimidates or confuses you, switch that word with “ability to go home in your soul that you had the entire time but didn’t realize.” And before you dismiss this as “that can never happen for me - I am cursed - nothing works out for me,” just give this read a chance and realize that indeed things may be stacked against you, and if they are, you need to be extra lithe at navigating to find or create your way.

This is where the song “Phone” comes in. In it, Lizzo, or the character in the song, loses her phone and panics.

Where the hell my, where the hell my phone, huh?
How I’m ‘posed to get home?

While the song colors a night out that results in confusion and hurt feet, the last line reveals the truth:

Where the hell my phone?
Where the hell my, where the hell my phone, huh?
How I'm 'posed to get…

But you're holding it
Oh

That simple “Oh.” is one of the best responses. After all of that panic, a simple “Oh.”

You’re holding the phone. You never lost it. You always had the power to go home. Even though you thought you lost you.

The lyrics reveal the agony that is trying to find something. Read the lyrics in full here, and in part below:

Where the hell my phone?
Where the hell my phone?
Where the hell my, where the hell my phone, huh?
How I'm 'posed to get home?

Okay, 2:15 and the lights come on, where my phone?
Looking 'round like where my phone?
Looking where my homies went
Where the hell my homies went?
Where the hell my homies went?
How I'm 'posed to get home?
How I'm 'posed to get home?

Walking home with my feet all sore
Walking home with my feet all sore
What the hell these Louboutins for?
What the hell these Louboutins for?
Walking home and it's damn near 4
Walking home and it's damn near 4

Yeah, I was getting it, looking real cute
Up in the club, man, how do you do?
Hair ain't a don't, hair is a do
Ooh, he fine! What's up with you?
Where the hell my phone?
Where the hell my phone?

Where the hell my, where the hell my phone, huh?
How I'm 'posed to get home?
Where the hell my phone?
Where the hell my phone?
Where the hell my phone?
Where the hell my, where the hell my phone, huh?
How I'm 'posed to get…

But you're holding it
Oh

The journey home can be agonizing. Fearful. Blinded by panic and assumptions of failure. Losing the phone. All of these illusions cut off reality and even physical sensation of holding the phone.

You Had The Power All Along

The premise is in other stories as well. In The Wizard of Oz, Glenda the Good Witch Of the North tells Dorothy about the power of her ruby red slippers. “You’ve always had the power to go back to Kansas.” In Dorothy’s defense, the brainiac Scarecrow asks Glenda why she didn’t tell Dorothy before.

“Because she wouldn’t have believed me. She had to learn it for herself.”

In Lizzo’s song “Phone,” after she asks her brain where her phone is, imagining herself collapsing in failure of not getting home, she is stopped in her tracks by Siri’s voice: “But you’re holding it.”

Both Siri and Glenda give permission to believe in the self.

Believing in the self is a journey, which at the end of the day, depends on no one but the self. But supportive friends and introspection help let the light shine to reveal the truth. Your truth.

Happy Holidays this season. Trust yourself. :)


Monday Motivation: This Day Will NOT Take Me

iiiiiit’s Monday!
Feeling a little down or shaky because things are changing and it’s a Monday? A day when we get to go back to our hustle after a week of unplugged (or if you’re retail or a salon, you had a busy weekend and Monday is your coast day, which could feel a little blah or needed, depending).

It’s the end of the year, so new budgets are being set and new relationships are starting. If you’re getting shaky with new or old clients, or spiking or slumping sales, or website outages or weirdness, stay ahead of it by sticking to your list. Everything is going to be fine. Just follow these simple (yet day-altering) tips:

  • You know what you need to do. Now go do it. Slowly.

  • One step at a time.

  • Forgiveness for what you cannot complete because of other obligations you have to work or clients or children or aging parents. What you are doing on your list are big steps even if those steps occupy just 5 words on your pad of paper or digital journal. Effie’s Paper has empowering paper books.

  • Deflect mental punches. Do not beat yourself up. Know that you just smacked yourself in the face for not completing something, because you need to remind yourself that you just completed something else, and multi-tasking is a myth.

  • Get out of the house. If you work from home, you will be haunted by messes and incomplete projects. You may have a beautiful office or space, but sometimes you need to get out and clear your head. Then you can come back and “finish” a few things (that will get undone later by other people and that’s OK - just put those people to work putting those undone things back together). Join a co-work space if you need to. Tin Shingle is located in Beacon, NY, and we just joined Main Office on Main Street.

Looking At The Bright Side Of Things - Not Just On Motivational Monday (Tuesday)

This post was for Monday, but ya know, it was Monday, and Katie James, Inc. got locked out of Tin Shingle’s Instagram password because that’s how it goes sometimes.

It’s Tuesday and still raining, but at least it’s cozy. Always trying to look on the bright side of a gloomy day.

“If your Monday had a dip down, remember that Mondays always suck, (despite our excitement about entering the work week) and pay attention to the opportunities and good health that presented today.”

Growing Your Business And Getting PR Just By Naming Your Business

As I claim my shed as my studio office for here and Katie James, Inc. projects (and I mean really claim, more so than in before at the start of the pandemic), it occurs to me as I hang my Katie James tin shingle made by the artist Tin Fish in Maine, that this sign is where Tin Shingle got its name.

Back when Sabina and I had to rename our company because a big magazine who is all about entrepreneurship came after us when our name was ‘Preneur (it’s not your fault, @heyfeifer it’s corporate). That cease and disuse letter was the best thing to happen to us, because it made us rethink and commit to what we really offered creators.

Business owners are creators. It’s a more fun word to say sometimes than “business owner.” We realized we are really only about getting the word out. Yes, we taught how to do that in different ways: PR, Website Design and Content, and Social. But that education plus our special sauce of empowerment was what made Tin Shingle what it is.

Sabina and I each went on our own now, and you can see Tin Shingle’s latest video TuneUp about that back in our Member Center on the Tin Shingle website. But that’s the story of how this sign I had made for my fist, core, and namesake business, Katie James, Inc., influenced this, my second business, Tin Shingle. Both my children.

Ok. Carry on! Let’s get some PR and grow your business. Join Tin Shingle today to get into the groove! >

A Beaconite + Palestinian, Lena Rizkallah, Speaks In Newburgh, NY Of Her First Generation Palestinian American Experience

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I first met Lena Rizkallah when she reached out to Tin Shingle back when I was designing and building a co-work space, to bring a physical dimension to the digital community that has always been offered here at Tin Shingle. Lena came in to the space, loved the vibe, and wanted to rent the space to host her financial seminars and work from the shared desks from time to time.

I closed up shop soon after because the building sold and I wasn’t a fit with the new landlord. All good, things happen for a reason. Lena, however, hung around Tin Shingle, following our content. She was committed during the pandemic, to offering financial advice as things kept changing.

They built an apartheid wall—an ugly cement wall that separates families in the Occupied Territories from the rest of Palestine. Here’s the irony—on the Arab side, the wall looms big, ugly, grey, with graffiti scribbled all over it, trash at the base and barbed wire on top and watch towers poking out from which Israeli soldiers observe the prisoners-the Arabs. On the Israel side of the wall, you don’t even recognize it because they’ve pimped out the wall with cool landscaping, shrubs, flowers and a sidewalk.
— Lena Rizkallah

When I first published about Palestine, when I first became aware of their crushed existence on the territory that is now called Israel (land is always shifting), Lena was the first to “Like” and even “Comment.” I had been shot down by a former Tin Shingler, telling me that the subject matter was too “controversial” for a business publication to publish about. My own husband said to me: “Do you have to cover everything?”

Well, since then, the world erupted (and here too!) in favor of Palestine (hello, Bella Hadid!), and even President Biden had to shift in his decades long support for Benjamin Netanyahu.

We had to quickly make it past theories like “Being pro-Palestinian is not Anti-Semitic,” which sadly paralyzed supporters in years past, like Penelope Cruz who would be branded as that when she voiced support. Not so this year after the racial re-awakening in the United States and world, as people are hyper aware of who is being oppressed, and who is suffering under violence.

Back in my hometown of Beacon, NY, there was a march being organized across the Hudson River (that river was formerly called “Mahicantuck,” which means "the river that flows two ways." This name was from the Native American tribe called the Lenape, who populated what is now known as the Hudson Valley region) in Newburgh, NY.

I attended the march as a reporter for my local publication, A Little Beacon Blog. The march met in an open mic session at Rep. Sean Maloney’s regional office in Newburgh. That’s when I saw Lena walk up the steps and deliver her speech. This was totally unexpected, as I had no idea she was Palestinian, or vocal.

Such is the benefit from attending protest marches. I can tell you from experience of covering Black Lives Matter protests during 2020 for A Little Beacon Blog: anyone who quickly puts “protest” and “looting” in the same sentence within 5 minutes is living in denial and doesn’t have an interest in learning about anyone else’s lived experience. Attend a march. I promise you will learn from it.

Lena’s speech was direct and comprehensive. She gave Tin Shingle permission to republish in full. Please take a read to learn her perspective. The video of her speech has been published below as well.

Lena Rizkallah 5/22/2021

For so many reasons, being a Palestinian of the diaspora and an American is disorienting.
— Lena Rizkallah

I am a proud first generation Palestinian American and I’d like to share a couple thoughts with you all about the situation in Palestine. I want to start by telling you all a quick story.

One of my earliest memories was when I was a little girl, maybe 4 or 5—I was playing with my older brother and he took my toy and wouldn’t give it back. I ran to my mother crying and tried to explain the severity of the situation to her and ended by saying ‘it’s not fair!’. She kneeled down to face me, wiped my little tears, looked me straight in the face and said “ya Lena life is not fair. There is no justice.”

Now remember, I was 5. But this was my mother’s experience and there was no reason to sugarcoat anything, even to a 5 yr old. And I’ve never forgotten that moment and that truth and it’s resonated throughout my life.

And it’s awkward because I am Palestinian American. Being an American means living with the confidence that when I put my head down to sleep at night, the worst that might happen is I have a bad dream or the AC is too loud or my dog hogs the bed. Being an American means that I can travel freely throughout the US and the world. I can work, build a career, send my imaginary kids to any school that I can afford. As an American, I have an expectation-a right- to peace and equality and justice.

On the other hand, I am the daughter of the Palestinian diaspora.

My mother is a Palestinian refugee born in a small town about 20 minutes from Haifa, and my father was an immigrant from Ramallah. In 1948 when my mother was about 6 years old, she had to flee her hometown with her parents and 2 sisters because the Zionists had reached her village. My grandparents were planning to return but they never did.

For so many reasons, being a Palestinian of the diaspora and an American is disorienting. I grew up feeling very different from other kids at school—not just because of my Arab fro and unibrow, my hummus sandwiches and the fact that my dad picked me up from school wearing a dishdsheh. People I knew since kindergarten asked me where I was from and when I said Palestine it took me 20 minutes to explain why you can’t find it on a map.

I felt different because while I felt the security of America, it didn’t jive with the experiences of my parents and the history of my family in Palestine. From a young age, I understood that sure, everyone deserves freedom and justice-- but not everyone gets it.

I grew up over the last few decades watching the occupation unfold, the Israeli state broadening its control over the land and resources, and its power and influence expanding over the world. We watched as its ideologies infiltrated the media, education, churches, world history and culture.

We have watched helplessly, infuriated, as religious Jewish families from Brooklyn could move into a Palestinian’s 150 year old home and squat there, demand the Arab family to show an Israeli-court approved deed (which of course they don’t have because they’ve lived there since before Israel) and eventually have the Palestinian family evicted.

Watched settlers and soldiers bulldoze over centuries-old olive groves, destroying the livelihood of extended Palestinian families.

I have hope that we can make change happen for Palestinians. I have hope that the world will look at Palestinians not as the ‘freedom fighters’ of the 1980’s or the ‘guerrillas’ of the 1990’s or the ‘terrorists’ of post-9-11 or as what they call us today— “Hamas” —but as mothers and fathers and students and children and people with hopes and dreams like all of us have.
— Lena Rizkallah

How the State of Israel confiscates swaths of land all over the West Bank, turning our land into Area A, Area B, and the worst, Area C, and penning the people inside.

How Israel created separate roads for settlers to drive around the West Bank on their way to Jerusalem and Haifa and avoid Arab villages.

They built an apartheid wall—an ugly cement wall that separates families in the Occupied Territories from the rest of Palestine. Here’s the irony—on the Arab side, the wall looms big, ugly, grey, with graffiti scribbled all over it, trash at the base and barbed wire on top and watch towers poking out from which Israeli soldiers observe the prisoners-the Arabs. On the Israel side of the wall, you don’t even recognize it because they’ve pimped out the wall with cool landscaping, shrubs, flowers and a sidewalk. Israel’s apartheid wall is like a prostitute getting ready for her next customer, covering up her used and abused body with a distracting leopard print dress and cheap perfume.

If you are a Palestinian born and raised in the West Bank, your family has been there for generations—check this out— although the Mediterranean Sea is only a 45 minute’s drive from you, you have never seen it because you have to beg for a permit from Israel—which they are unlikely to issue. There is no freedom of movement for Palestinians, every place outside of a few West Bank villages means humiliating checkpoints and permits, including a hopeful visit to the sea.

But if you are a Jew born and raised in Sydney, Australia and decide to move to Israel into a settlement near Ramallah for example, the sky’s the limit. You can have coffee at Starbucks in Jerusalem, meet a friend for a sushi in Haifa and go clubbing Tel Aviv --no problem. If this isn’t apartheid I don’t know what is.

They have done an excellent job of manipulating the narrative and telling the occupation story their way, so that every time they bomb or bulldoze homes and land, they do it in ‘self-defense’, to ‘protect their existence.’ This affluent country with the 4th most powerful military and probably one of the best intelligence/spy machines in the world that receives billions of military aid from the US every year—has Americans convinced that:

  • The Palestinian man in Bethlehem who has to apply for a permit to go to his chemotherapy appointment—he is the terrorist.

  • Or the Palestinian woman who has to give birth in the taxi while waiting in line to cross the checkpoint to get to the hospital – she is the terrorist.

  • Or the little boy from Gaza walking around with a bucket collecting whatever broken toys he can pick up from the rubble of his home - he is the terrorist.

The most successful and devastating thing that Israel has accomplished is this—the unapologetic belief that the existence of Israel is so critical that it trumps the dignity and humanity of Palestinian; they can drop bombs flagrantly over Palestinian homes and bodies with impunity because the existence of Israel and the Jewish people is more important than the existence of Palestinians. That is Israel’s message to the world, and with the unwavering support of the US, it has been successfully heard loud and clear.

But despite the lesson I learned from my mother when I was 4, or the decades watching Israel encroach on more Palestinian land, I HAVE HOPE. I am old enough to remember when the bricks came down from the Berlin Wall; I remember when South Africa decided to confront and disassemble their policy of apartheid. I recall last year’s summer of rage and people protesting in the streets after the world watched a Black man suffocate to death under the knee of a police officer.

Individual voices-collectively –make change happen. I have hope that we can make change happen for Palestinians. I have hope that the world will look at Palestinians not as the ‘freedom fighters’ of the 1980’s or the ‘guerrillas’ of the 1990’s or the ‘terrorists’ of post-9-11 or as what they call us today-- “Hamas” --but as mothers and fathers and students and children and people with hopes and dreams like all of us have. That we don’t deserve to be bombed and murdered as the world looks away.

3 ways to make your voices heard:

  • Keep talking about Palestine. Post about it, don’t be afraid to have a conversation about it and most important don’t let the ‘it’s so complicated’ argument keep you silent. Ask yourself as a human being, how do I feel about watching people being evicted from their homes in Sheikh Jarrah just as countless Palestinians were evicted in Hebron years ago and all over Palestine? How do I feel about watching families annihilated by bombs in Gaza? That’s worth talking about.

  • Make a donation to a Palestinian charity that will help those in need-my favorites are UNRWA, The Palestine Children’s Relief Fund and Islamic Relief USA. The ADC and IMEU are great organizations that track American policy, law and media towards Arabs and Palestine and work towards making change.
    https://www.unrwa.org
    https://irusa.org
    https://imeu.org
    https://support.adc.org

  • Get involved by calling your representative to support a bill introduced in the House of Reps by Rep McCullum—HR 2590 The Palestinian Children and Families Act. Keep the pressure on our elected leaders to come to their senses—to start leading with humanity.

This struggle has been real for 73 years and probably won’t let up for a while, but I am so encouraged by all of the support from around the world and all of your shining faces here today. I HOPE that we can keep this up so that they can hear our voices in Gaza and feel that they aren’t alone.

Thank you.

Get Dressed! Miss Wearing Heels To Work? Got Nowhere To Go? Put Your Heels On.

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Over the summer, I attended my first socially distanced launch party for the graphic design firm, The Hyacinth Group, based in Beacon, NY and owned by a woman who is Caribbean American from Jamaica, Lauren Johnson. She designed the party with social distance in mind by having food in one corner, drinks in the opposite corner, and seat guidelines by household for when it came time to eat the meal that her partner, Nicholas Leiss of Farm2ChefsTable, had prepared. One guest was in a fancy dress and heels - that were sinking into the grass - but she didn’t care. It was her first time out, and she needed to get dressed.

Fast forward to this morning, a Monday mid-way through the holidays between Thanksgiving and Christmas and the days of Hanukkah. The sun is out, the closets are being cleaned to accommodate hiding gifts, and long buried dresses and accessories exposed. During quarantine, there have bee bouts of fancy dress-ups every now and then. A regular Monday is no exception.

If you want to have a Power Monday, you’re going to need to put on your best dress. Not just a fancy top and statement earrings, like is on the cover of this week’s New Yorker Magazine, but the full get-up, including the shoes. Wear heels if you want! I always have at least a wedge for a lift to my step.

Monday is a weekend day for a retail store owner, after a busy weekend. Mondays is when a shop owner might relax. Like April Perri, owner of La Mere Clothing Boutique in Beacon, NY, who moved her shop down a block last weekend, and was fresh off her first fully open weekend. On this Monday, she was in fashionable camo leggings, and was headed to some self-care of getting her nails done to catch her thoughts.

Other Ways To Keep A Clear Mind For A Good Monday:

  • Get Dressed (including shoes): The full outfit helps keep your mind focused and sharp. And the end of the day, slipping into sweats is very rewarding and comfortable. Set yourself up for that transition.

  • Stretch: Put your phone down and do a set of stretching. This could be yoga moves, or just moves that you make up that feel good. Dancing is OK too! If you need to memorize some new moves, try these video classes from fitness studios in Beacon that I love.

  • Listen To Music. Pause The Podcast: Music lets your mind go. Some people are rigid about listening to talk news only. But this can keep your mind in a stimulated jabber-mode for quite a while, and cause mental exhaustion. Mix it up a bit. Dedicate certain stretching or jogging sessions - or simple walks down the street - to a set of music to help you think something through.

  • Dance Party. Often best expressed at the end of a day, while you’re folding laundry or making dinner. Dr. Alia Ezziddin, owner of Enamel and Root in Wilmette, IL, encourages dance parties for any day, any reason, and often has enjoys them with her 3rd grader.

  • Sunshine. Get some. Get outside. The end.

Media Contacts You Could Pitch

Many fashion ideas can be spun right now. From pandemic-friendly tricks, to new fashions coming out of these house-bound days, to emerging trends, like kids getting really good at their own makeup because they have nothing else to do but play makeup tutorials (oh, is that just my house?)

Tin Shingle’s Media Contact Idea Center has…ideas for you, from social handles to emails. Join today and let the sparks fly! Need help? Participate in our Community and even send us your draft email to a person in the media.

NowThis Launches A Video Brand For Children Called "NowThis Kids"

Naomi Wadler Photo Credit: The Guardian

Naomi Wadler
Photo Credit: The Guardian

NowThis, a news brand for Millennials, recently launched a new weekly series, NowThis Kids, who will be hosted by 13-year-old activist, Naomi Wadler.

Naomi Wadler was first interviewed in 2018 by NowThis after she held a gun violence walk-out focusing on Black women at her school. After the trending video was seen by George Clooney, Wadler was invited to speak at March For Our Lives rally in Washington, D.C.

The Cheerios-sponsored series, will share positive and uplifting news and promote optimism. Each episode will provide the tools necessary for parents to talk with their children about the complex stories that matter today. Along with the YouTube channel, NowThis Kids will have a podcast and a newsletter, too.

The series launched at a time when schools are contemplating opening and parents are debating whether or not they should send their kids back to school this fall. If kids aren’t attending in-person classes, they now have Naomi Wadler and NowThis Kids, to occupy them!

[PR] TuneUp: Interview With TV Writer and Creator Patty Carey

Interview With TV Writer and Creator Patty Carey

Patty Carey is one of New York City's most well known Location Managers for film and television, having location managed such films including The Greatest Showman, Rent, The Weather Man, Fantastic Four, Doctor Strange, Ted 2, 27 Dresses and others.

But 2018 was her breakout year when she wrote her first script, "Half Life," that won the first #GreenlightHer competition from New York City's Mayor's Office of Media and Entertainment, which produced 5 episodes of the series.

"Half Life" takes a comedic look at a NYC mom trying to reboot her stalled screenwriting career without letting the rest of her life fall apart - moms can have a midlife crisis too.

In this TuneUp, we found out:

  • How Patty went from Location Managing to writing.

  • How she very quickly promoted the film to beat out 300 other writers.

  • What life was like behind the camera of her own show - versus someone else's.

  • Where Patty is now in her home life with her kids, and how Distance Learning is working its way into her already compromised career life.

  • What she is writing now - and if she gets blocked.

  • Where is she now and how she is staying relevant during this pandemic (hint: she's been clam digging...).

  • Where she sees film and TV going now during this pandemic, and if she sees hope for scripts getting picked up right now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Embracing Your Sweet But Psycho To Stay Strong And Clear

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Happy Monday!

In the name of productivity, we were going to email about the new LA media outlets we have in Tin Shingle's Media Contact Idea Center. Yvonne, our head researcher, was happy to take on the project, being that she is from LA.

But - we really had pegged this article for you today. But then the doubt entered:  "Eh, they probably got tons of Motivation Monday type emails today. They want the media meat and potatoes." And then just today we heard from a reader that our emails keep her going. So here you go! The original email we wanted to send you!


"You're So Sweet..."

You're on your own, Business Owner. Sure, you have a team of supporters who are your staff, spouse, partner, parents, children, friends, board members, etc. But really, you're the visionary and you're on your own. All alone in your head. So it's your headspace that needs to be fierce.

For those of you who operate on the nice side - and for those of you who know how to be nice, but know how to get sh*t done or can see clearly what you want - you may set people off - take them by surprise - when you're direct or - gawd forbid - not nice. Or you are nice, but you are firm in an answer you are giving them, and it's one they don't like.

The Threat - Sweet or Psycho?

Here's what I mean. If you are sweet, and then get all business on someone, they may look at you like a psycho. They may get offended. They may bark back. And that takes some getting used to. Something to stand up to, and embrace. Examples:

1. Bad Business Partner Breakup
The first time it happened was when I was in a bad business partner breakup. We were a trio, and one of us was bucking the system. Every morning, my business partner at the time and I would wake up to scary emails from our other business partner, threatening us. Tilting our perceptions of reality. Trying to knock us sideways.

The sentence I remember the most was: "Everyone thinks you are so sweet, Katie. But I am going to tell everyone that you can't get things done." It was my biggest fear.  I am nice, but I had a tiny baby that I just gave birth to. Things were tough. But it was our own internal deadlines I struggled with because they were unrealistic, never ended, and always changed.

We prevailed. I embraced my sweet, nice side, but held firm during our breakup, making her really mad with my carefully crafted emails (we had a laywer in the background advising us on what to  say). I drove her crazy, and I realized that I could embrace my sweet but psycho side. It was relieving.

2. "Uh-Oh, Business Katie Is Here"
The second time it happened was when I was trying to bring on a new contractor. Things weren't fitting quite right. Each meeting made me want to sprint out the door and run across town. Was it excitement? Or frustration at the truth that I was ignoring. The truth that this contractor wasn't a fit. It was the latter. The day I realized this, I put everything into writing for a contract we could start fresh with. The response I got was: "Uh, oh. I had a feeling Business Katie was showing up today."

Yes she did.

3. Homework
The third time this happened (so far..won't be the last), was during another contract negotiation. I was pushed off kilter again. I was given an indication that I couldn't do what I was doing because of certain rules, but all would be OK. It made me fearful to do my homework to find the right answer. Would I open a can of worms? Or should I live with clarity and find the answer. I opted to live with clarity and find the answer. I did my homework and made a scary phone call to get a clarified answer. Turns out all was well. I was correct in what I was doing.

Sweet but psycho. A reminder to one's self that internally, we must be very strong and very grounded.


Sweet But Psycho - Embraced

When grounding yourself in your sweet but psycho strong side, you must stand very tall. You must put your boots on with a heel. You must cross your arms if you need to. Or put your arms on hips. You must stand like a grizzly or mama bear to show your full you.

You must let silence hang in the air after you speak your piece. No need to repeat it. You must let silence fall. You cannot fill in the air with your voice just to make that other person comfortable. If they are confused, or say "what?" you simply say: "That's what I said." Give it a minute, and they will verbalize back what you said. Because they heard you. They just didn't want to hear you.


Give it a try.

Create the uncomfortable. That will heal the manipulation that is in the air, and cut to the chase, to give you what you need to succeed or be heard.

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