Community

The Season Of Leo :: Time For Expression, Not To Be Shy

PS: This shirt is from La Mère, run by April Perri, who is not shy, and has recently transformed her store IG to focus on sharing her disabled children as she and her daughter undergo a possible kidney swap/transplant.

Taking a moment here to give you permission not to be shy about what you do, offer, make or sell. We are in the season of Leo, and everywhere from Moon Omens to Refinery29 is telling us to release our voice, and let us shine.

Particularly inspiring was this paragraph from this Refinery29 article explaining this. After reading it, I made a video for Tin Shingle’s Instagram friends, to help those of us who need a push, break through an Instagram, TikTok or newsletter wall. Give it a listen below.

 

For those who find it hard to express their love for themselves, it may be hard to vye for breadcrumbs of attention and affection. Being one’s own PR person could be challenging for those who are modest. Therefore, it’s time to ditch the humble and passive approach to situations. Be loud and ostentatious, brag about your accomplishments, post thirst traps on social media, and show off your fabulous life to the world. Wear sequins and neon colors. Lean into your personal style. Flaunt your success. The reason why you should brag about your accomplishments is because the universe wants you to believe in yourself and to be confident. It’s not the month to be shy. 

 

Scroll down to see this example of how the Abraham and Christian in Twins Barbershop in Beacon, NY live in Leo Season every day by having no shyness about promoting themselves and their talents.

Abraham and Christian opened Twins Barbershop in Beacon and are non-stop on the scene to reach the community, especially the youth - with their hair styles. They sponsor youth sports, and are the most popular vendor at Beacon High School Career Fair when they offer free hair cuts.

This portrait on the wall of them both styling is fitting for its bold look, reflecting the pride they both take in their work. Some may be modest about a self-portrait in their studio, but as a patron, this photo fits the space and only re-iterates their brand. The Twins always have capes that are color coordinated or of a theme they are sporting for that moment. Their own collection of art and figures is displayed in a protective case. Passion for their work and purpose is evident on all of the walls.

If you are having a moment where you could show yourself in a professional light, but hesitate, think of the Twins, and then do it.

Office Hours Recap Spotlight: The Allergy Chef And Her Filterable Recipe Database

Today was an open Office Hours session at Tin Shingle, which is small-group training for members of Tin Shingle.

Today I got to meet Kathlena, The Allergy Chef. Wow. Based on her own lived experience with many allergies and invisible conditions, she has learned how to eat safe food, and is committed to telling others how to do it as well.

She has very specific goals to be on TV, and has a plan for May, which is Food Allergy Awareness Month. Food is connected to mental health, and May is also Mental Health Awareness month!

What is VERY cool that she has made is a searchable recipe database for everyone to access. You filter out what you cannot eat, and a plethora of recipes is revealed to you, with details revealed to her membership. Give it a try here:

https://raise.theallergychef.com/advanced-recipe-search

A techie tool like this is great for pitching the tech media, like Marketplace Tech, one of my faves. Pitching a media outlet like Marketplace Tech means you need a tech angle. This database is the tech angle, and now she needs a timely hook, for why Marketplace Tech should cover this recipe database right now. Are there supply chain issues? Still COVID issues? What can she tie it to? These are the types of strategies we discuss in these small group training sessions.

Lots of great segment ideas she has. By coming to this Office Hours TuneUp, I get to connect brain-to-brain to cultivate this with her.

Join Tin Shingle today to access this benefit of membership.

Homeschooling & Charter Schools Will Be In The News - Starting at Wired Magazine - Start Pitching!

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This article at Wired magazine provides a lot of stats on the rise in homeschooling this year, especially in Black families. The freedom to cultivate the curriculum was an appeal. As people stretch into their new normals and values after enduring the shutdown, the complexities of public schools, unions, charter schools, homeschooling, and the community around those options may be at the forefront of discussions.

And I thought the Common Core debate was too complex for me to follow! Now is your time, homeschooling and charter school peeps, to pitch the media about what you got going on. Your pitch won’t just be a feature of your business or initiative. It will be informing the reporter, editor or producer about the problem you see in a certain area, and how your business or initiative addresses that. If you don’t have a business but are trying to change policy, same thing.

Have you wondered why these topics weren’t covered before? Were you silently seething at the media for not covering these things? Or covering them in a way that reflected poorly in the area you know so well, and could use some change? Here’s the thing: you can make that change. By pitching the media.

Yes, it’s true! The media learns from you! Reporters are trained to hear topics that resonate with people; that will make a difference in their lives; or that their readers don’t know much about. You can inform the media about this. Even if you think a reporter knows about it already. They might not. Or, they may have heard about it, but don’t know how to approach it from a different angle - because they don’t know the different angle to come at it from.

You can pitch the ideas you wish the media would write about! Need help? Use Tin Shingle’s Pitch Whispering benefit that comes with your membership.

Why We Talk About Hair Blowouts During TuneUp Office Hours

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Not gonna lie, sometimes during the TuneUp Office Hour, we discuss COVID hair blowouts, and how that can become a media pitch idea. Because that is what makeup designer mixologist @nycluckychick has mastered for her curly hair during the shutdown. This is a media pitch that isn’t a feature on her business but can keep her name and company name in the news lightly.

We also discuss things like Grammy makeup themes as seen on the virtual red carpet and how to incorporate that into her customer newsletter to increase sales. In the past, @nycluckychick showed up and we discussed short, quick, and really effective ways of getting her new makeup brand in front of editors. Makeup artists love her brand and have reached out to use it for the Grammys!

Want in on this fun? Office Hours at Tin Shingle is a special opportunity for members only, where they call in with their questions, concerns, doubts, big ideas.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated. www.TinShingle.com/tuneup

NEW! Community Network Tool

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We heard you! You want to network with other members, right now, this instant. And we want to also! Therefore, we have created a new community in Google Groups where you can email the Tin Shingle Google Group and instantly reach other Tin Shingle members with your question, desire for feedback, or just sharing something new that you are launching.

Tin Shingle does have a forum on our website, which we will be retiring, because it is old. And unimpressive. However, should we wish to custom design it in the future, we will always have that ability that we've always had. For now, we think that you want to use modern tools at places you know, like Google.

You might be wondering why we are not using a Facebook Group. Tin Shingle is not a huge fan of Facebook in general, and we have an issue with how they use your data and how their groups work. This way, with an inbox based group, we feel that you will be able to connect with each other and build relationships in a way that is not overwhelming, is safe, and gives you notifications when you need them.

HOW THIS WORKS


This is in beta for now as we get used to it, but here is how this is going to work:

  • Tin Shingle Member: you need to be a Tin Shingle Member to use this. It is a private group. Once you become a member, your email will be added by our team and you will receive an email notification. If you are already a member of Tin Shingle, your email has been added, and you should be getting a notification shortly. If you are a Tin Shingle Member, and do not want to be in this group, that is fine! Please email us and we will remove you. *Please note, just because you are receiving this email, it does not mean you are a Tin Shingle Member. You are a member if you are paying a member subscription. If you do want to be a part of this group, and you are not a member yet, click HERE to activate your membership now!

  • Email The Group: When you're ready to reach out and network, you will send an email to the Google Group via a special email address. Only Tin Shingle Members will have this email address, and if you are a member, you will get it in a separate email.

  • Rules: We are developing the rules of behavior and appropriateness, but you may use this group to help other members by answering their questions, network when you are launching or promoting something, etc. We want you to use this group to give and get support.

A News Site Led By Women Of Color: Prism

In an article written by Hanaa' Tameez, Prism, a news site led by women of color, is discussed in regards to marginalized people.

Senior reporter, Tina Vasquez, shared a story last month about a doctor in Georgia, Mahendra Amin, “who allegedly forcibly sterilized immigrant women in the Irwin County Detention Center (ICDC) in Georgia.” Vasquez, a seasoned immigration and reproductive rights reporter, used her resources from the south when she first heard about whistleblower Dawn Wooten’s complaint against the doctor.

“Whenever there’s something breaking, it always starts with a Slack message from Tina where she just says, ‘ASHTON,'” said, Prism editor-in-chief, Ashton Lattimore. “Once that story broke, Tina sprang into action. She’s well-connected within the circles of migrant folks, particularly in the South, so she started reaching out to people within the community where this was happening, and to the advocates who were behind the complaint to see what she could learn.”

“This wasn’t “a clear-cut narrative about a whistleblower being a hero,” Vasquez said. “It also came from my understanding, covering immigration for a very long time, that so many of the injustices we hear about in detention centers — especially as they relate to in-custody deaths and people becoming ill — start with the medical department.” A cut-and-dry whistleblower story “didn’t gel with what I knew as a reporter and didn’t gel with what I was hearing from affected women and sources that I trust.”

From Hanaa' Tameez -

Vasquez interviewed residents of Douglas, Georgia, who knew Amin and said he was a “pillar in the community” and started a Facebook page to support him. She also spoke to immigrant women who had encountered both Amin and Wooten, a nurse who used to work at ICDC, and alleged that Wooten was “complicit” in their mistreatment and “made jokes at their expense.” It was important to include these threads in her stories, Vasquez said, even if they complicate what originally might have seemed like a saga with a clear hero and a clear villain.

Lattimore agreed that it was more important to bring these women’s stories to the forefront. “We’re not going to silence their voices just because what they’re saying might be complicated or confusing,” Lattimore said. “This is about them…This is a systemic problem, and these are the women who are bearing the brunt of this systemic, long-term issue.”

The approach of centering the voices of marginalized people in its stories is core to Prism’s mission. “No matter the subject, Prism’s editorial content is rigorous, fact-based, and starts from the ground up by centering the perspectives of impacted people, community leaders, and grassroots organizers,” the site’s Mission page explains

Nonprofit entrepreneur Iara Peng founded Prism in 2018. Lattimore, a former attorney and graduate of Harvard College and Harvard Law School, is Prism’s editor-in-chief, a role she stepped into this past summer after serving as managing editor there since November 2019. The team also includes a senior editor, three reporters including Vasquez, an operations manager, an administrative assistant, a digital communications manager, and an intern. Most of the staffers (including all the reporters) are women of color, and they all live in different cities, which allows Prism to keep tabs on stories happening across the U.S.

Prism’s journalism is about a number of different themes: gender, elections, criminal justice, immigration, race, and worker’s rights. But those issues often intersect. “As we built our reporting team and our relationships with freelance folks, we started to see the degree to which all of these issues are interconnected,” Lattimore said. “A lot of our workers’ rights stories are also gender justice stories, and a lot of our immigration stories are also racial justice stories. On the website, it’s helpful for readers who have a particular interest area to know what to click on. But our reporters and editors have a deep understanding that a lot of these things are more than one thing at once.”

As a nonprofit, Prism is funded through donations and the support of foundations like Open Philanthropy and Women’s Foundation of California. Another key funder is the liberal news site Daily Kos, which also republishes all of Prism’s stories. The site’s Code of Ethics lays out how it thinks about the concept of impartiality:

As a non-profit, non-partisan media organization, Prism does not contribute, directly or indirectly, to political campaigns or to political parties or groups seeking to raise money for political campaigns or parties. 

However, we recognize that journalists are as much members of our society and polity as anyone else, and as such can be significantly impacted by policies enacted at the local, state, and federal levels. Our aim is not to set our newsroom staff apart from the political process or their roles and obligations as citizens and community members. Nevertheless, to maintain our readers’ trust and our editorial independence and integrity, we ask that editorial staff refrain from taking an activist role in partisan political activity, including volunteering for campaigns, signing petitions, participating in marches or rallies, displaying lawn signs or making political contributions. This policy applies only to political activity specific to a candidate or party. Issue-oriented political activity is permitted and encouraged, along with participation in civic, charitable, religious, public, social or residential organizations.

Prism also has a republishing partnership with Migrant Roots Media, which translates Prism’s stories into Spanish. The targeted partnerships with national and local organizations allow Prism to build trust with different communities of readers. “If you’re going to shift narratives in this country, you need people to actually read what you’re doing,” Lattimore said. Going forward, the focus will be on building more publishing partnerships with local organizations across the country.

As part of that goal, Prism on Tuesday announced its senior fellowship program, in which writers will work with Prism’s editorial team to shape coverage of key issues and solutions in their communities. The fellows will write for Prism, and at least one story by each fellow will be part of a larger investigative series produced by staff reporters and freelancers. The first class of senior fellows includes Patrisse Cullors, the cofounder of Black Lives Matter; Mary Hooks, the co-director of LGBTQ group Southerners on New Ground; Mónica Ramírez, the founder of Justice for Migrant Women; Maurice Mitchell, the national director of the Working Families PartyLaTosha Brown, the cofounder of the Black Voters Matter FundKevin Killer, a former South Dakota legislator and cofounder of Native Youth Leadership Alliance and Advance Native Political Leadership; and Aimee Allison, founder of She the People and president of Democracy in Color.

Much of Prism’s editorial strategy has centered around leaning into the reporters’ expertises and filling the gaps in reporting left by mainstream news outlets. And while all of the beats focus on heavy issues, Prism’s culture section (“that tab is my happy place,” Lattimore said) works to uplift and amplify the work of creators of color. Prism doesn’t employ a full-time culture reporter, but Lattimore said all of the reporters are empowered to do culture reporting through the lenses that they’re interested in, whether it’s criminal justice or gender justice or something else.

“Our approach to culture reporting is, like everything we do, fundamentally rooted in the justice and resiliency of communities of color,” Lattimore said. “I think it’s important to cover culture in a way that’s not explanatory. It’s just letting people share their work, trying to understand more deeply the significance of it, and what it means in our own lives.”

Tin Shingle has added many of these media contacts to our database! Become a member to have access.

Award-Winning Author, Attorney & Social Justice Advocate, Mark M. Bello, Leaves Tin Shingle An Awesome Review

Tin Shingle trains and empowers business owners, makers, artists and staff members in how to get the word out about their business. Be it a non-profit, special project, or even a major call to action, Tin Shingle’s training and community support gets people doing just that - on their own. Crafted by business owners for business owners, Tin Shingle's programming trains you in how to get publicity, how to have sha-zam social media streams, and how to master your newsletter marketing. We give you what the professionals know so that your outreach is well-rounded so that more people know about your brand. We give you the lingo, the contacts, the strategy, and the relationship-building techniques so that you (and/or your team) can do this yourself and get the word out.


“THIS IS A TERRIFIC SERVICE OFFERED AT PRICES THAT ALSO MAKE IT A TERRIFIC VALUE. “

“Tin Shingle and Katie Hellmuth Martin have been a Godsend to my legal thriller author business. Her assistance and advice have been invaluable. The company specializes in member-based public relations assistance through written materials, live video and audio or taped webinars. One-to-one private service is also available (optional and extra). The price is very reasonable and there are no long-term contracts to sign. They offer critiques and corrections for your PR materials and a targeted database of media types to send your materials. This is a terrific service offered at prices that also make it a terrific value. And, oh, by the way, Katie is an approachable, warm, and fun person to get advice from. I cannot recommend Katie and Tin Shingle highly enough. 5 Stars *****”

Mark M. Bello
Award-Winning Author, Attorney & Social Justice Advocate
Website


Deal For Tin Shingle Members: FluidRunning $25 Off

Guess What?

Are you needing to go for a good run? But you love the water so much you'd rather just run in water all day? Or maybe your bones are sore and you can't hit the road anymore? We have your solution!

Tin Shingle got to know the company Fluid Running when they were using our educational platform to learn how to get the word out, and focus their pitching of the media. Another member (the author of legal thrillers, Mark M. Bello, really liked the product, encouraged some member synergy by seeing if there was a coupon available, and Fluid Running granted!

Fluid Running is a running kit that enables you to run (sprint) in the deep end of the pool. Your feet will not be touching the ground. With the kit, you get a flotation belt, access to workouts via the app, and waterproof ear buds.

Tin Shingle Members receive $25 off! The Coupon Code is in the members-only Community Forum area of the website.

"Fluid Running eliminates the harmful impact of land running while providing additional cardiovascular and muscular benefits. Based on the highly successful Fluid Running group fitness class out of Chicago, IL, the new Fluid Running H2Go System allows you to do it on your own time, at any deep water pool, with Jennifer Conroyd (founder, USATF trained coach, A.C.E certified personal trainer) leading you through these challenging workouts. Young or old, injured or in training, physically fit or just starting, this workout is for you. See why Men’s Journal named this one of the top “20 Workouts in America”.

Join Tin Shingle HERE to get access to this coupon!

NowThis Launches A Video Brand For Children Called "NowThis Kids"

Naomi Wadler Photo Credit: The Guardian

Naomi Wadler
Photo Credit: The Guardian

NowThis, a news brand for Millennials, recently launched a new weekly series, NowThis Kids, who will be hosted by 13-year-old activist, Naomi Wadler.

Naomi Wadler was first interviewed in 2018 by NowThis after she held a gun violence walk-out focusing on Black women at her school. After the trending video was seen by George Clooney, Wadler was invited to speak at March For Our Lives rally in Washington, D.C.

The Cheerios-sponsored series, will share positive and uplifting news and promote optimism. Each episode will provide the tools necessary for parents to talk with their children about the complex stories that matter today. Along with the YouTube channel, NowThis Kids will have a podcast and a newsletter, too.

The series launched at a time when schools are contemplating opening and parents are debating whether or not they should send their kids back to school this fall. If kids aren’t attending in-person classes, they now have Naomi Wadler and NowThis Kids, to occupy them!

A Passing: Irina Mozyleva Siegel, Founder of ClothFactor

Irina Mozyleva Siegel. Photo Credit: Irina Mozyleva Siegel.

Irina Mozyleva Siegel. Photo Credit: Irina Mozyleva Siegel.

Irina Mozyleva Siegel first came to Tin Shingle when a friend recommended her, when she created and opened ClothFactor. She was looking for confidence in speaking in social media, to get the word out about what she was making in her studio in The Lofts At Beacon, in Beacon, NY. Irina was from Miory, in the Vitebsk Region of Belarus, then part of the Soviet Union. She passed on May 27, 2020 from a rare cancer that she sought to “outwit,” in part with her business, ClothFactor. She was 51.

Irina started sewing at a young age, learning from her sister Tamara, a professional seamstress, but grew into her voice when she was “plucked by State talent scouts and placed in a dedicated musical boarding school where students worked at their instruments and voices for hours every day,” according to her obituary. She pursued a singing career which eventually won her an all expenses paid trip to America to Julliard, when she sent the school a cassette of her singing.

According to her obituary in the Beacon Free Press dated June 17, 2020, Irina “transferred to the Curtis Institute of Music in Philadelphia, having won a full scholarship there. After graduation, she went on to join the Merola Opera Program, which traveled the country performing fully staged operas. She moved to New York, where in 1997, after a magical, musical, and international courtship, she married Aryeh Siegel - twice. She gave birth to their daughter, Leah, on New Year’s Eve 1999 a few days after they moved to Beacon, NY.”

Irina continued to pursue her singing career locally in Beacon, and tapped into her Russian Orthodox Church roots to keep her sound going. She developed a very rare cancer for which there was no cure, and her body began a battle between the cancer and pain caused by medication. Irina lost the ability to sing like she used to.

The ClothFactor’s storefront at the Lofts at Beacon complex. Photo Credit: Irina Mozyleva Siegel.

The ClothFactor’s storefront at the Lofts at Beacon complex. Photo Credit: Irina Mozyleva Siegel.

To cope with the pain, Irina tapped back into her stitching roots. Her sewing skills had became proficient while she was an opera student at Moscow Conservatory and made both her costumes and her own clothes, according to her About Us page on her website. Irina continued doing alterations for clothing, including those for her petite height. Her daughter, Leah, inherited her singing voice, and was quite active in the high school drama department. Irina started creating costumes for her daughter and the theater department, and her passion for the cloth was strengthened.

Irina came to Tin Shingle when she wanted to get the word out about the ClothFactor. I spoke to her about her desires to use social media, and her hesitation with writing. Irina was an eager learner, and would play TuneUp replays when in her studio. I learned of her cancer later from a friend. Irina did not mention it to me. After a couple years of membership, I reached out to her friend to inquire for Irina’s health. If Irina had kept it to herself, I didn’t want to intrude. I learned that her cancer was not improving, and that she was battling hard.

ClothFactor was what she started to help her fight past her physical pain. “In 2016, after losing the ability to sing due to radical surgery, Irina immediately redirected her creativity to clothing design, opening ClothFactor, a retail sewing studio that she ran next door to her home at the Lofts at Beacon. She grew the business successfully for a couple of years, which made her even happier than singing and satisfied her deep creative urge. It also gave her time and a place to be alone with her illness. Irina never liked to see herself in a “battle;” she viewed her rare cancer more as a sly opponent to outwit.

Creating costumes for drama students at her daughter, Leah’s, school, Beacon High School, reignited her desire to design new clothes. She worked with two talented women in her studio. From the ClothFactor website, we lift up these women to recognize them as Irina did her her words:

Irina (right) working with her team, Teresa Murray (left) and Debbie Roberts (middle).

Irina (right) working with her team, Teresa Murray (left) and Debbie Roberts (middle).

Deborah (Debbie) Roberts, “a professional seamstress with extensive sewing machine knowledge and expertise. She is a sought-after machine embroidery professional and is invited to do classes and demonstrations at many workshops and markets throughout the year. Her resume includes work for Calvin Klein and behind the scenes on TV’s “Extreme Home Makeovers.” Debbie has studied with both Sandra Betzina and Sue Hausmann, two leading sewing experts. For the last fifteen years she has been a salesperson and educator at Sew & Vac in Poughkeepsie, NY.”

“Teresa Murray is a highly experienced seamstress with unparalleled skills, Teresa is an integral part of the ClothFactor team. Her thoughtful attention to detail results in gorgeous, precise tailoring. She is a patient, thorough, and gifted craftswoman who can handle complex patterns and techniques. Her warmth and enthusiasm paired with her expertise and top-notch skills make her an ideal person to work with on these very personal projects.”

Those who are loving and missing her are her husband and architect, Aryeh Siegel, and their daughter Leah Siegel. Her father Nicolai Petrovich Mozyleva residing in Belarus, her sister Tamara also in Belarus, and her many friends around the world. Irina joins her mother, Lia Mozyleva, who passed in 2009.

Irina was also a music teacher, teaching in local schools and giving private lessons in piano and voice. Her family asks that you consider donating to the Solaris Voices Scholarship Fund for Musical Education, which benefits students in Beacon, NY. Checks can b e made to Solaris Voices, with Irina Mozyleva Siegel in the memo section, and mailed to 42 Mason Circle, Beacon, NY 12508.