TuneUp: How To Incorporate "Politics" Into Your Brand
May
14
1:00 PM13:00
TuneUp

TuneUp: How To Incorporate "Politics" Into Your Brand

So you want to incorporate “politics” into your brand because you just can’t stand it anymore. You see something and you want to say something. Your branding is beautiful and on point. You don’t want to mess it up, yet, you don’t want to stay silent anymore.

Tin Shingle’s publisher Katie Hellmuth will guide you through what do to and anticipate based on her years long experience with branding from the trenches. At her local news source, A Little Beacon Blog, she encountered pushback when blogging about Black Lives, the first and second presidential versions of T, COVID, local politics and Palestine.

She received anonymous post-it notes to her house, was attempted doxxed, and was the ear to friends who were also undergoing physical or emotional tension from those who did not agree.

And yet. Being clear and open with her positions helped further define her readership with this alignment, and grew her brand stronger.

This TuneUp is free with once chance at catching the Replay, and then will be published in Tin Shingle’s Members-Only TuneUp Library.

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Editorial Meeting: Content Planning For Members Only
May
21
1:00 PM13:00
Editorial Meeting

Editorial Meeting: Content Planning For Members Only

Tin Shingle’s Group Editorial Meeting!

This is for Tin Shingle Members only. We will focus on your planning for which media outlets you are going to pitch your story ideas to. Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC, the city town of which was recently featured in the New York Times. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with an ear for pitching stories ideas to different media outlets.

The private Zoom link is in our Community Forum on our website.

See you soon!

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TuneUp: What To Pitch During May (For October Print or June/July Digital)
May
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch During May (For October Print or June/July Digital)

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Editorial Meeting: Content Planning For Members Only
Apr
23
1:00 PM13:00
Editorial Meeting

Editorial Meeting: Content Planning For Members Only

Tin Shingle’s Group Editorial Meeting!

This is for Tin Shingle Members only. We will focus on your planning for which media outlets you are going to pitch your story ideas to. Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC which was recently featured in the New York Times. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with an ear for pitching stories ideas to different media outlets.

The private Zoom link is in our Community Forum on our website.

See you soon!

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Editorial Meeting: Content Planning For Members Only
Apr
16
1:00 PM13:00
Editorial Meeting

Editorial Meeting: Content Planning For Members Only

Tin Shingle’s Group Editorial Meeting!

This is for Tin Shingle Members only. We will focus on your planning for which media outlets you are going to pitch your story ideas to. We can focus on local, regional and national. You will share the space with other members of Tin Shingle. This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long form independent journalist, blog publisher, writer, poet, and website producer.

Note: Other media experts are welcome to apply to become personal trainers. DM if interested.

The private Zoom link is in our Community Forum on our website.

See you soon!

Activate Membership: www.tinshingle.com/membership

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Editorial Meeting: Content Planning For Members Only
Apr
9
1:00 PM13:00

Editorial Meeting: Content Planning For Members Only

Content planning time. Connect with your editor, Katie who will guide you in planning your content strategy for the week ahead. Using the Editorial Content Planning Template, you will plot waht story-lines your business should be telling in the coming weeks. Consider what kind of images to use, who to reach out to, and if you are cross promoting in any way.

Other members of Tin Shingle may be on this call for a collaborative experience. If you need a Private Session, book that now here, or upgrade your membership to the Private Training level for dedicated access to Katie and your team.

Katie is a reporter and publisher of A Little Beacon Blog, a hyper local media source covering Beacon, NY and the surrounding area. Her beats are business, community, police, housing, local government (City Council, Planning and Zoning Boards), and local Palestinian liberation developments.

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Apr
2
1:00 PM13:00
TuneUp

TuneUp: How And What To Pitch The Media Right Now (April 2025)

This TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

TuneUp Agenda:

  • Motivation Minute: Kicking it off by kicking you in the pants.

  • Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

  • Trending: We will cover at least one theme that is trending right now that several of you will fit into.

  • Pitching Concepts: How To Hook A Reporter. We will discuss.

  • FAQ: “Should I pitch local or national?” We will discuss.

  • Should We…XYZ?: Should your brand do XYZ? We will discuss if your brand should pursue a certain topic or not in your overall brand strategy.

  • Tin Shingle’s Own Rebrand: Tin Shingle may change the name of our private, members'-only TuneUps to be called “Editorial Meetings.” We can discuss, and welcome feedback.

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May
5
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In May 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Apr
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In April 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Mar
3
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In March 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Feb
24
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

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Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Feb
17
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Feb
10
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Feb
3
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In February 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Feb
3
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Jan
27
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Jan
20
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Jan
13
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Jan
6
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Jan
6
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In January 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Dec
30
1:00 PM13:00

Tin Shingle Office Hours: Wednesday 1pm-2pm EST

4a779ff7-a066-47e1-8c68-17412ebbc503.jpg

Tin Shingle's Office Hours is a chance for members of Tin Shingle to dial in to get feedback from Tin Shingle's owner, Katie, as well as other members. It's an opportunity for a sounding board. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences.

View Event →
Dec
23
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Dec
9
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Dec
2
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In December 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Nov
25
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Nov
11
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Nov
4
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In November 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Oct
28
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Oct
14
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Oct
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In October 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Sep
30
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →
Sep
9
1:00 PM13:00

Pitch Whisperer Group Session: Private TuneUp For Media Kit Members of Tin Shingle

This Pitch Whisperer Group Session (formerly the PR Challenge) is a Private TuneUp for Media Kit Members of Tin Shingle. We are able to connect together in person via video conference call. This is a great way to connect in person with each other, and share ideas and experiences. If you're feeling shy or just want to listen, you are invited to do so!

*Please note, this is a set of 5 sessions. Once you sign up once, you are subscribed to each session. You can join in the session at any time. You don’t have to start in the beginning.

PS. you need to be a member of Tin Shingle. Click HERE to activate your membership.

View Event →

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